In the past 60 years, artificial intelligence has remained at the level of research and concepts, and it has not really been able to enter the application level. With the advent of the air intake in the last two years, more and more companies have entered this field, and “artificial intelligence +†has gradually become a new trend, not only in the smart hardware, automotive and home industries, but also infiltrating into e-commerce and finance. Medical or even artistic fields.
As the Microsoft MSN Asia Pacific future product concept designer, FrogDesign's first Chinese design director, ARK Group co-founder and ARKieCEO Wang Xinlei spoke specifically: Artificial intelligence is essentially to solve the efficiency problem. As for why artificial intelligence was used to solve design problems, he said that he actually did not consider so much.
(ARKie Founder and CEO Wang Xinlei) ARK is a knowledge-based innovation design and consulting company focusing on “product strategy + service designâ€. The company was founded in April 2012 by Will Zhang Wenxin, Alien Wang Xinlei and (Volcanic Continent) Teng Lei. In April 2017, the “ARK Group†(hereinafter referred to as ARK) was formally established.
In April of this year, ARK announced that it had obtained a 40 million A round of financing led by Hong Tai Fund, and also launched ARKie, the first intelligent design assistant in the country. This image recognition technology will solve the problem of low efficiency in the design industry. And the semantic understanding technology is applied to the design process, omitting the middle complicated process, and a poster can be quickly generated in 10 seconds.
In an interview with Xiaozhi Jun, ARKie founder and CEO Wang Xinlei mentioned that ARKie's definition is an intelligent design assistant. It helps those designers do unconscientious manual labor. In the future, they will further improve the product while also improving Focus on enterprise-level users, quickly increase the number of users and databases, to provide more resources for artificial intelligence behind.
Pain point in the design industry: customers need efficiency in cost designIn the nearly 17-year design career, Wang Xinlei gradually discovered some pain points in the industry. For example, ordinary users can not afford professional designers, but there is a lot of demand for design; design practitioners and demand parties have different requirements due to different perspectives. How to solve the universality of design? Reduce the design of the professional threshold? Improve the designer's work efficiency?
To give a typical example, the designer spends time to make a poster (about 5000 yuan - 6000 yuan per hour), the customer will generally have to copy or small details need to be modified. The details of this work do not require any creativity from the designers. They do not want to do but have to do work. On the other hand, the customer feels that the high cost will get the best, so the designer has to compromise.
“The high cost of the client and the low efficiency of the designers make the contradictions in this area very obvious. So I want to develop a product that allows these living customers to do it themselves, and the effect is not bad, even substituting some new designs. This is The key to solving the problem." Wang Xinlei deeply felt.
Compared to traditional design websites that provide templates and materials that require users to time-select and match themselves, ARKie's biggest advantage is “simple and quickâ€. It saves you from the middle of these complex processes. You only need to enter The theme of the poster, it can automatically match the corresponding background for you based on semantic recognition, and typeset the text.
When we look at all the products of human science and technology today, the only thing they do is to remove the middle process and achieve results directly. So ARKie removes all of the middle of the design process for everyone, allowing the user to get a direct result of what they want. Compared with the template tools, they just change the design method and do not shorten the middle process. The user's brain has to spend a lot of time. ARKie is more like a service, and other templates are more like a tool.
Artificial Intelligence + Design: Do Subtraction to Quickly Solve Design ProblemsWang Xinlei mentioned that according to the user's different social identities and different needs, relying on semantic understanding and image analysis techniques, a personalized poster design program can be formulated.
ARKie's characteristics are that it has its own taste, although fast, but it can still achieve user satisfaction. This “taste†is based on Wang Xinlei’s claim that they built ARKie as an expert system for the design community.
"We input a design method to it, apply artificial intelligence technology to identify who this user is and what kind of work it likes. ARKie gives him what. The process of machine learning is constantly building the characteristics of this person."
So for data search, this aspect of smart design focuses on identifying people instead of changing designs. What ARKie is doing now is pushing a correct rule to a suitable person.
Making products more beautiful will focus more on enterprise users in the futureAt present, ARKie 1.0 has been officially open beta for nearly two months. From the data returned by beta testing, users have a variety of needs, and they are basically used for publicity, posters and the like. "It was similar to the people I set up at that time. For example, some neighborhood committees and people in the retail industry of the restaurant are people who have no designers around and it is very difficult to get the design results." Wang Xinlei mentioned that in response, The first one is more convenient. Although it is sufficient for users, there is still room for improvement.
For the post-financing plan, Wang Xinlei admitted frankly that in fact, we must do a few things to find someone, find a market, and look for directions. "ARKie will not be a mobile phone to make people play things, but can make real use of enterprise-level users. If it is an enterprise-level user, then his user volume may be very large, for copyright issues, commercial above We must solve the legal problems."
(ARKie design work provided by ARKie official) In the upcoming product iterations in June, ARKie is mainly a graphical and aesthetic effect. If it is more specific, it may further improve the design of artificial intelligence. The most important core purpose is to make the user of the enterprise able to apply it. The user has decided what his content is and wants to implement it. ARKie will help you to complete it.
Artificial intelligence will become standard as water and electricityPrior to this, Li Kaifu once said that 50% of human work in the next decade will be replaced by artificial intelligence. Artificial intelligence will provide more jobs in the future. Just as 80% of the jobs are provided by machines, and there are no computers, we cannot do many things. This is the general trend.
For this problem, Wang Xinlei believes that "in the era of artificial intelligence, manual labor or technical labor no longer needs people to do it. People who make technology cannot make money, which forces them to do creative work. This is also a very important factor in the advancement of science and technology.
Therefore, in the future, many industries will not disappear, and demand will not disappear. However, their vested interests and their forms have changed, just as the form of taxi and staple delivery has changed. Although the roles and methods are different, the demand still exists. In the future, humankind will survive and develop in a way that only those who are truly creative can gain market benefits. More and more companies have turned from functions to end-to-end solutions. This is the key to artificial intelligence coming into the homes of ordinary people.
In the face of ARKie's impact on the designer industry, Wang Xinlei believes that ARKie's positioning is only an intelligent design assistant. One helps ordinary people to quickly generate designs that help designers eliminate intelligent design assistants who do not have creative physical work. Artificial intelligence is like “electricity†and will become the standard in the future, and will continue to benefit the entire society. Therefore, fundamentally speaking, it is a new ability, an increase in human productivity.
The reason why we humans have a sense of crisis is because artificial intelligence is still at a very early stage: bionics. To make a submarine depends on fish, making aircraft to watch birds, and using artificial intelligence to design it depends on the designer. But by the time we break through this stage, we will no longer imitate. You will not say that artificial intelligence replaces humans. Just as AlphaGo has already broken through the human knowledge boundary on Go, it will never replace Ke Jie. It only exists, helps us, and forces us to move forward.
CEO ProfileAlien Wang Xinlei | ARKie founder and CEO, co-founder of ARK Group. Former Microsoft MSN Asia Pacific Future Product Concept Designer once worked as FrogDesign's first Chinese Design Director. He has 17 years of innovative design experience and is called “Left Sky Spirit†within the design circle.
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