At present, the development of self-driving cars continues unabated. Major companies have issued commercial plans and launched propaganda campaigns. For a time, it seems that the era of autonomous driving has arrived. However, starting from reality, there are still many shortcomings in the development of self-driving cars, and commercial advertising must not be exaggerated to avoid misleading consumers. '
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Recently, Intel invited NBA star LeBron James to shoot a trailer for the self-driving car he developed. In fact, prior to this, BMW, Waymo, etc. have also launched promotional activities in succession. With the increasingly fierce competition in the auto-driving industry and the near-commercial process, the promotion of publicity has become a major choice for major companies.
Automatic driving commercial promotion should not be exaggerated
Although the promotion of self-driving cars is conducive to the public to promote automated driving technology, so that everyone has more knowledge and interest in this emerging field, but also conducive to the promotion of their own brand, improve brand awareness in the public. However, commercial propaganda on self-driving cars should not be exaggerated, but should be based on facts.
Previously, Tesla had a series of accidents in self-driving cars. Although the investigation results showed nothing to do with the car system, it still gave people a wake-up call. Because people's subjective perception of the concept of “autopilot†is rather vague, they are used to handing control of the car to the autopilot system to relax the attention of the car.
However, according to the SAE (American Society of Automotive Engineers) and NHTSA (United States Highway Safety Administration) classification of autonomous driving technology, there is currently no true sense of self-driving cars, and the autopilot system deployed by Tesla Motors is only To reach the L2 level, it can only be called assisted driving.
Therefore, in order to prevent consumers from mistakenly thinking that electric vehicles can safely implement automatic driving, the German government has relaxed its vigilance on the expressway and warned Tesla that it must not use the words “Autopilot†in its advertisements. Recently, the German Automobile Transport Authority also warned all Tesla electric vehicles users that their autopilot function is only an auxiliary device and the driver must pay attention to the vehicle's driving status at any time.
Major obstacles to the development of automated driving
From a specific point of view, there are still many obstacles and deficiencies in the development of self-driving cars. The following outlines several:
First, the legal system still lags behind. Although the development of self-driving cars is very rapid, judging from the current situation, countries around the world lag behind in the formulation and improvement of laws related to autonomous driving. At present, the U.S. Congress is speeding up the deliberation of the Automated Driving Act. Germany has also made preliminary changes to the traffic laws for autonomous driving, and other countries are still in the process of preliminary research and preparation. The construction of a legal system is not a day's work. I am afraid it will take years to advance gradually.
Second, the level of technology needs to be improved. Auto-driving cars that want to achieve a high level of automatic driving need to behave like humans in the correct response to the surrounding environment, so that no errors can occur at the three key levels of perception, control, and decision making. However, in the current state of the art, self-driving cars still cannot cope with the sudden emergence of animals or the status of their logos. Therefore, breakthroughs and improvements in technology still need to continue.
In addition, the road surface information data is not perfect. Since self-driving cars are inseparable from high-precision road surface data, the development of sophisticated information data and high-precision maps is critical. However, the actual road conditions are quite complex and there are many uncertainties, and the workload of data collection is enormous. The work in this area is still under way.
Finally, moral issues are also quite tricky. When a traffic accident occurs in a self-driving car, its responsibility and insurance coverage not only involve both sides of the accident, but also have no relation with the manufacturer because of technical problems. The handling at that time will be quite troublesome. Especially when auto-driving cars face traffic accidents involving humans, once faced with the choice of different life groups, this will involve an almost irresolvable traffic ethical issue.
Still need to be cautious, the future remains bright
Judging from the current market performance of low-level self-driving cars and the many shortcomings in their existence, the development of self-driving cars still needs to be cautious, especially when it comes to promoting commercial use. It cannot exaggerate commercial propaganda or immature. Products to market.
At present, Tesla’s attitude towards autonomous driving technology has become conservative. The company has modified the car's software system to require the driver to leave the steering wheel with both hands even when Autopilot is turned on. In addition, Tesla has also begun to develop a second-generation autopilot system, which will use more sensor devices to gather more information and the safety will be significantly improved over the first generation.
Japanese Toyota also became more cautious when it released the new self-driving car. When it introduced the new car, it only called "advanced driver assistance technology." One of the company’s executives who developed safety technology said: “We don’t want consumers to mistakenly believe that drivers can do nothing to achieve automatic driving or rely too much on autonomous driving technology.â€
Although a cautious attitude is necessary, we do not need to be pessimistic about the development of self-driving cars. From the mainstream trend of cutting-edge technology development in the world, the application of autonomous driving technology will be irreversible, and all vehicles in the future may develop toward unmanned areas. Therefore, we can still hold expectations for self-driving cars. After all, the positive significance it brings is more worthy of attention, and it is also more beneficial to social and economic development.
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