Burton Lighting: Entering the Central China Market to Integrate Resources

Burton's predecessor was a company specializing in the production of electrical products, with many years of brand precipitation in the Central China region. Considering the arrival of industry reshuffle and resource integration, the company invested 800,000 production lighting products in August of the year. The products were launched in mid-October. The main products include energy-saving lamps, lamp panels and ceiling lamps.

According to Chen Wangqing, general manager of the company, in order to meet the simultaneous development of lighting products and electrical products, the company invested 300,000 to set up a logistics center in Wuhan to increase the product promotion in the market and ensure the first stop in Central China. At present, the products have been on the market for less than one month, and more than 30 county and city distribution outlets have been developed. The development momentum is good, and the promotion of lighting products will be further strengthened in the later period.

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