Citi: VR/AR market will reach $692 billion by 2025

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2016 was known as "VR first year". At the beginning of the year, HTC launched its first VR headset, the HTC VIve. Later in the country, it started riots, storm mirror, big brother VR machine, Pico bird VR machine, etc. As soon as possible, overseas PS VR that Sony PS VR began promoting last year will be on sale on October 13th. This year's virtual reality market seems to be a “prosperous” scene. Many companies are optimistic about the virtual reality (VR) industry. The latest research from Citigroup's forward-looking analysis department shows that by 2025, the VR and AR markets will be worth 692 billion yuan. Dollars. By 2035, VR technology may be a trillion-dollar industry.

Citigroup

Kathleen Boyle, Chief Editor of Citigroup Global Perspectives and Solutions, said: “VR/AR is a remarkable investment theme. We believe it will be widely used and will continue to develop in many industries.”

In addition, DeLoitte said that in the August study, 88 percent of middle market companies (with annual revenue of 100 million to 1 billion U.S. dollars) would use VR in some way as part of their business.

Citi expects that hardware sales, especially headlines, will be the main driver of growth in the industry. By 2025, the VR and AR markets will be worth $692 billion. In the next decade, it will exceed 1 trillion US dollars.

Citi said, “Given that the global e-commerce and mobile e-commerce market is currently about 1 trillion US dollars, and is expected to rise to 4 trillion US dollars in 2030, even if VR/AR only gets a small piece of this big cake, The growth of VR/AR industry will be an important driving force. We predict that by 2035, VR/AR can capture 25% of the mobile e-commerce market, which is equivalent to nearly 1.3 trillion."

Citi said that content will be the key to the success of VR, which is why consumers use the device. The market forecasting agency CCS Insight predicts that by 2020, the world’s top sales will reach 21 million.

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