After the acquisition of Uber China by DDT and the completion of the local car management program, users are very concerned about whether the taxi fare will increase.
Didi said that after the merger incident, as long as there is a dynamic adjustment of taxi prices, will always be discussed in the direction of the more negative direction, so that Didi drivers have confused the pricing method. Therefore, they want to introduce a more transparent and simple way to price. According to the Xinhua News, Didi Travel has already tried new pricing methods in places like Beijing and Shanghai. The new pricing method separates the driver from the passenger, and the main change is the driver’s pricing method. The passengers are not affected.
The new pricing method will be canceled before the implementation of the driver's side of 20% pumping, each charge 0.5 yuan, plus 1.77% of management fees. Take Beijing Didi Express as an example, the passenger side pricing rule is 1.8 yuan/km + 0.5 yuan/minute, and the driver side's pricing rule is 1.44 yuan/km + 0.4 yuan/minute.
If the Beijing DDT Express runs for 20 kilometers and 30 minutes, the actual income of the driver before the division and depreciation is (1.8 yuan/km 20 kilometers + 0.5 yuan/minute 30 minutes) (100% -20% -1.77%) -0.5 = 39.4 yuan; after the division and depreciation, the actual income of the driver is (1.44 yuan / km 20 km + 0.4 yuan / minute 30 minutes) (100%-1.77%) -0.5- = 39.58 yuan.
Didi said that after the new pricing method was adjusted, the owner’s income did not change significantly compared with the previous one. The income of some city owners will increase with the separation of drivers and passengers' valuations, with an increase of around 10% to 18%. It is reported that after the division and depreciation, the basic fare (km + time + night fee), other fees, and dynamic price adjustment costs 100% owned by the owner. Valuation will not be affected by fluctuations in passenger-side prices, and withdrawals are the same as before.
The purpose of the drip adjustment pricing method is:
After the division and price separation, the owner can see his income more intuitively, and his income details are clearer.
The owner can calculate his own income directly through the owner's pricing rules.
According to insiders, DDT has obtained absolute market share. From the perspective of recent subsidies, changes in prices, and changing valuation methods, Didi’s decision logic seems to be shifting from seizing the market to stabilizing revenue. In order to give the capital more confidence.
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