May 4 news, recently, foreign VR media RoadtoVR released a report on China's virtual reality (VR) helmet market. According to reports, the retail sales of VR mobile phone boxes reached 1,000 units per day, and the number of channels distributed to VR mobile phones reached 10,000 per day.
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In the past three years, the rise of virtual reality in public discussion has been indispensable. During this period, mainstream discussion in the United States focused on several major VR manufacturers such as Oculus, Valve/HTC, Sony, Samsung, and Google. However, at the same time, the Chinese VR market outside the ocean cannot be ignored. On the other side of the Pacific Ocean, the Shenzhen Huaqiang market in Shenzhen, China, is the demand and supply base for virtual reality hardware and software. They are usually factories in Dongguan and offices in high-end office buildings in Nanshan.
If you believe in the bright future of VR, you must also believe that people have access to mobile VR. Because the smart phone is the only device that is conducive to the promotion of mobile VR in terms of scale, computing power, and price. This is also the case with the Shenzhen model. Unlike Rift and Vive, their costs are high. In China's electronics market, mobile VR can flourish thanks to lower costs and lower thresholds.
The survey classified China's VR helmet market into three categories - mobile VR and PC platform VR and VR integrated machines.
Mobile VR
The so-called mobile VR, is a cheap VR mobile phone box - a pair of plastic lenticular to the box, plus a mobile phone, you can turn a smart phone into a VR viewer. Of course, they still look better than Cardboard. These products are the cheapest to sell in the domestic market as long as 10 US dollars (65 yuan, and the price will soon be diving), think about it, low cost plus ubiquitous smart phones, it is easy to fire it is easy thing.
Reported that the retail sales of VR mobile phone boxes can reach 1,000 units per day, while the number of distribution channels can reach 10,000 units per day. Most buyers are locals or buyers from South Korea and Japan.
When asked which type of scene is most popular, the answer is VR theater, that is, watching 2D movies in 3D space, such as the mobile phone box storm mirror and VRCase with their own app.
PC platform VR
The building adjacent to the mobile accessories is the Seg Tower. There are 10 floors in the 72-storey building with dazzling electronic equipment retailers. Here, we found some rivals of Rift and Vive, such as the DK2 and AntVR (priced at about 280 US dollars).
However, due to the high threshold of use, the VR of the PC platform is called "high-end" VR, and therefore consumers' enthusiasm for such helmets is obviously not as high as that of mobile phones, so that survey reporters think that they are more like a novelty display. Although they are cheap compared to Oculus Rift and HTC Vive.
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VR machine
After traveling through Huaqiang North, it will be discovered that the secondary reason for the rapid expansion of VR is - the halo effect of non-VR helmets. Why do you say this? These devices are called VR all-in-ones. They are essentially stereoscopic media players. That means a theater-style cinematic experience with a helmet. In fact, there is no built-in gyroscope or acceleration sensor - unable to track the head. Sports equipment is not really a VR product. They feature a large screen and can play content that is played on the Android platform. In addition, such devices also provide a USB port, allowing users to connect to a USB flash drive and watch their own downloads. Prices range from $120 to $600.
There are many factors that contribute to the popularity of these products. For example, with the high prices of high-end equipment such as Sony HMZ and Vuzix iWear (US$799 for each of US$799), more and more low-priced alternatives have been born. At the same time, there are also more immersive VR machines equipped with sensors, such as Storm Devil, LeTV VR helmets, and so on.
The investigative reporter also bought a head-display device called the Bijela iTheater, which basically said it could be an all-around tablet. This device works like a computer and comes with many desktop applications (email, web browser, even Kindle reader, etc.). However, its compact size fits into a backpack and costs about $190, which is 40% lighter than GearVR plus a mobile phone. Obviously, these prices and features are precisely the device between the PC VR and mobile VR is likely to be popular among young consumers.
In the past three years, the rise of virtual reality in public discussion has been indispensable. During this period, mainstream discussion in the United States focused on several major VR manufacturers such as Oculus, Valve/HTC, Sony, Samsung, and Google. However, at the same time, the Chinese VR market outside the ocean cannot be ignored. On the other side of the Pacific Ocean, the Shenzhen Huaqiang market in Shenzhen, China, is the demand and supply base for virtual reality hardware and software. They are usually factories in Dongguan and offices in high-end office buildings in Nanshan.
If you believe in the bright future of VR, you must also believe that people have access to mobile VR. Because the smart phone is the only device that is conducive to the promotion of mobile VR in terms of scale, computing power, and price. This is also the case with the Shenzhen model. Unlike Rift and Vive, their costs are high. In China's electronics market, mobile VR can flourish thanks to lower costs and lower thresholds.
The survey classified China's VR helmet market into three categories - mobile VR and PC platform VR and VR integrated machines.
Mobile VR
The so-called mobile VR, is a cheap VR mobile phone box - a pair of plastic lenticular to the box, plus a mobile phone, you can turn a smart phone into a VR viewer. Of course, they still look better than Cardboard. These products are the cheapest to sell in the domestic market as long as 10 US dollars (65 yuan, and the price will soon be diving), think about it, low cost plus ubiquitous smart phones, it is easy to fire it is easy thing.
Reported that the retail sales of VR mobile phone boxes can reach 1,000 units per day, while the number of distribution channels can reach 10,000 units per day. Most buyers are locals or buyers from South Korea and Japan.
When asked which type of scene is most popular, the answer is VR theater, that is, watching 2D movies in 3D space, such as the mobile phone box storm mirror and VRCase with their own app.
PC platform VR
The building adjacent to the mobile accessories is the Seg Tower. There are 10 floors in the 72-storey building with dazzling electronic equipment retailers. Here, we found some rivals of Rift and Vive, such as the DK2 and AntVR (priced at about 280 US dollars).
However, due to the high threshold of use, the VR of the PC platform is called "high-end" VR, and therefore consumers' enthusiasm for such helmets is obviously not as high as that of mobile phones, so that survey reporters think that they are more like a novelty display. Although they are cheap compared to Oculus Rift and HTC Vive.
VR machine
After traveling through Huaqiang North, it will be discovered that the secondary reason for the rapid expansion of VR is - the halo effect of non-VR helmets. Why do you say this? These devices are called VR all-in-ones. They are essentially stereoscopic media players. That means a theater-style cinematic experience with a helmet. In fact, there is no built-in gyroscope or acceleration sensor - unable to track the head. Sports equipment is not really a VR product. They feature a large screen and can play content that is played on the Android platform. In addition, such devices also provide a USB port, allowing users to connect to a USB flash drive and watch their own downloads. Prices range from $120 to $600.
There are many factors that contribute to the popularity of these products. For example, with the high prices of high-end equipment such as Sony HMZ and Vuzix iWear (US$799 for each of US$799), more and more low-priced alternatives have been born. At the same time, there are also more immersive VR machines equipped with sensors, such as Storm Devil, LeTV VR helmets, and so on.
The investigative reporter also bought a head-display device called the Bijela iTheater, which basically said it could be an all-around tablet. This device works like a computer and comes with many desktop applications (email, web browser, even Kindle reader, etc.). However, its compact size fits into a backpack and costs about $190, which is 40% lighter than GearVR plus a mobile phone. Obviously, these prices and features are precisely the device between the PC VR and mobile VR is likely to be popular among young consumers.
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