Intelligent networking applications will be more diverse. GE and Qualcomm have announced that the two companies will cooperate to provide retailers with a way to connect with their smartphones through LED bulb embedded technology to provide retailers with high precision and instant Positioning information to help them use the app to bring more personalized shopping experiences to consumers.
Jeff Bisberg, general manager of GE Lighting Interior Positioning, said that today's consumers need a customized experience. They hope that the news, games and products that are often in contact with life can be more personalized by high-tech drivers. In view of this, GE Through this cooperation, we provide customers with safer and complete LED solutions.
It is understood that this cooperation solution can create unique pulse signals through LED bulb embedded technology, and connect with consumers' smartphones or tablets to provide retailers with accurate and instant positioning information. The application can be used to provide consumers with a personalized shopping experience, such as posting specific coupon messages based on the location of the consumer.
According to a Google survey, consumers are eager to learn more about products and enjoy a personalized experience during the shopping process; in fact, two-thirds of them are unable to find the items they want to buy in the store; 43% of people will be disappointed to leave the store; in addition, more than 71% of consumers think that searching for relevant product information on the Internet will be more convenient than finding in the store, so networking has become a crucial part of their shopping experience. .
In response to this trend, retailers can strengthen the search engine of the electronic platform to connect with consumers. For example, retailers can provide consumers' local store information on the Internet and construct personalization for consumers through the Internet. The experience to create new marketing opportunities.
In addition to retail stores, GE's LED indoor positioning technology can also be used in airports, hotels, hospitals and other places.
Jeff Bisberg, general manager of GE Lighting Interior Positioning, said that today's consumers need a customized experience. They hope that the news, games and products that are often in contact with life can be more personalized by high-tech drivers. In view of this, GE Through this cooperation, we provide customers with safer and complete LED solutions.
It is understood that this cooperation solution can create unique pulse signals through LED bulb embedded technology, and connect with consumers' smartphones or tablets to provide retailers with accurate and instant positioning information. The application can be used to provide consumers with a personalized shopping experience, such as posting specific coupon messages based on the location of the consumer.
According to a Google survey, consumers are eager to learn more about products and enjoy a personalized experience during the shopping process; in fact, two-thirds of them are unable to find the items they want to buy in the store; 43% of people will be disappointed to leave the store; in addition, more than 71% of consumers think that searching for relevant product information on the Internet will be more convenient than finding in the store, so networking has become a crucial part of their shopping experience. .
In response to this trend, retailers can strengthen the search engine of the electronic platform to connect with consumers. For example, retailers can provide consumers' local store information on the Internet and construct personalization for consumers through the Internet. The experience to create new marketing opportunities.
In addition to retail stores, GE's LED indoor positioning technology can also be used in airports, hotels, hospitals and other places.
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