Hisense Electric seizes the living room economy entrance upgrade operating system

"Hisense 100 million users and nearly 40 million new users each year need to get through the operating system ID." Liu Hongxin, vice president of Hisense Group, said that the introduction of "X" system is the company's strategic layout of the living room economy. Analysts pointed out that the accelerated upgrading of smart home appliances and technology has promoted the rise of the living room economy. Appliance companies are actively transforming themselves and actively participate in constructing the ecosystem and exploring new profit models.


Upgrade operating system

"The whole process of use is very smooth and fast." After experiencing "VIDAA 3 system", some home appliance industry analysts said that the new smart system has greatly improved compared to the previous version.

The company's operating system supports a large application market. Hisense Electric announced that it has established a total of 320,000 hours of online video resources, including TV dramas, movies, and variety shows. "This is China's largest video library for legal compliance of smart TVs." Hisense related sources said that the game was first commercialized in smart TVs. The company and Tencent have teamed up to create a "funny" platform with 5009 games, most of them free. "The paid project will be divided into Tencent." At the product display site, the reporter noticed that a cosmetics company official said that he hopes his product can be used to visit the Hisense TV shopping platform.

VIDAA 3-based systems will also be upgraded to "X" intelligent terminal systems. Liu Hongxin, Vice President of Hisense, said that the "X" system will become Hisense's hardware system for all hardware devices, serving the group's intelligent terminals, including TVs, mobile phones, boxes, air conditioners, refrigerators, wearable devices, etc. The "X" system will implement the terminal. Interaction between people, terminals, and terminals to realize the realization of user assets.

Seize the living room economy entrance

With the popularization of broadband and the rapid development of the smart TV industry, the living room economy will become the next enthusiasm. Guotai Junan analysts said that its potential value space will rise from about 80 billion yuan to more than 360 billion yuan.

As of March, the cumulative activation of Hisense's smart TVs reached 9.5 million units, and the number of daily active users reached 3.56 million. Hisense expects this figure to grow to more than 30 million in 2017. Analysts pointed out that once the users achieve large-scale growth, the living room economy will fully open.

According to industry insiders, as the economic development trend of the living room becomes clearer, the value of the black power industry is being re-evaluated. Current home appliance companies are actively transforming, accelerating the upgrading of smart home appliances, actively participating in the construction of a new eco-sphere and exploring new profit models.
In recent months, household appliances companies have been making frequent moves. Changhong and Tencent will start in-depth cooperation based on intelligent terminal services. Alibaba Smart and Haier jointly announced the first smart air conditioner that the two parties cooperated with. Midea released an intelligent interactive air conditioner with a millet bracelet, and the industry is accelerating change.

The data shows that in the first two months of 2015, cumulative sales of domestic TV sets increased by 24% year-on-year, driving the overall sales growth of color TVs. According to analysts at Hang Seng Hang Seng, the television industry chain will continue to grow in the context of smart TV performance upgrades and the continuous enrichment of content and application services.


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