Reporter: Cree is the LED supplier for the opening ceremony of the 2008 Beijing Olympic Games. As a typical vertical enterprise, how do you realize the company from LED substrate silicon carbide materials to epitaxial wafers, chips and package products? The integration of the product chain?
Tang Guoqing: Yes, Cree is a vertical enterprise that does the whole product chain. Cree currently focuses on the manufacture and sales of chip and package products in China, and will also make a small number of luminaire samples to better show users good products with good system integration design. performance. Career has high-quality, high-reliability products, and we will provide customers with products and solutions that suit their needs in a focused market segment.
Reporter: What is the capacity and efficiency of Cree after establishing a factory in Huizhou, Guangdong? What is the impact on Career's presence in China and the global market?
Tang Guoqing: In November 2009, Cree and Huizhou Municipal Government signed the Cree LED chip production base to settle in Huizhou project, becoming the only one of the world's four largest LED manufacturers to establish chip and packaging bases in China.
The chip factory has a registered capital of 50 million US dollars and covers an area of ​​55,000 square meters. It is currently under intense construction and is expected to be mass-produced in the second half of 2010. The new facility is designed to expand future device manufacturing capabilities, including pre-process wafer cutting, testing and grading of LED packages.
This project is located in China and introduces key technologies of LED upstream. It has extraordinary significance for talent localization, product localization, technology localization and reduction of LED zero device cost, and will improve the overall quality of Chinese LED chips and Chinese chips. . At the same time, Cree works closely with local lighting manufacturers in China to help develop green lighting products, jointly improve the technical level of China's LEDs, and enhance the competitiveness of Chinese manufacturing in the international market, which will play a certain role in promoting. Made in China, Made with World!
Reporter: Career recently launched a LED lighting creative design competition for college students across the country. This competition breaks the rules, there are no prescribed propositions, and there are no restrictions on schools, grades, and professions. What is the purpose and starting point of hosting this competition?
Tang Guoqing: This competition aims to stimulate creative thinking, promote low-carbon and environmentally friendly products, discover new designers and enhance the lighting design culture. In a word, as long as you have ideas, you can come.
Not only Ke Rui, many domestic counterparts are looking forward to discovering talents from this competition. Since domestic colleges and universities have not reflected the needs of this industry in terms of curriculum, teaching materials and professional settings, in order to let ordinary students have practical experience in the LED industry, Cree will provide opportunities for the winners of this competition, and each student You can also enjoy the trainee salary.
This industry can't rely on the Ke Rui family. It is only in China that a healthy industrial environment will be built as soon as possible. Only the peer companies will follow up, and the Chinese LED lighting industry will have a real prosperity. Edison has always remembered him because he invented the light bulb; we hope that more young talents will join the same bright cause and write a new chapter in the history of human lighting.
Reporter: It is understood that Cree is the only company in the industry to insist on the use of silicon carbide substrates, which means that the company will use a relatively cheap sapphire substrate, so that the company's products into the civilian line?
Tang Guoqing: Career is very focused on the integration of LED product chain. From the substrate silicon carbide material of LED, to epitaxial wafer, chip and package product, it is a vertical enterprise that is typical. Controlling the cost of upstream devices plays an important role in the cost reduction of LED products, but there are other important factors to consider. Cree Chairman and CEO Chuck Swoboda said: We will bring the best technology and the most efficient products to China. Career has high-quality, high-reliability products, and we will provide customers with products and solutions that suit their needs in a focused market segment.
Reporter: What is the brightness of the latest release of brightness and mass production in the lab?
Tang Guoqing: Recently, the latest device developed by Cree Lab has reached 208 lm/W; the mass-produced XP-G brightness is 139 lm.
Reporter: Ke Rui entered the Chinese market earlier, generally reflected in the domestic market, has a high market share, how to continue to maintain this vigorous development posture in the future?
Tang Guoqing: Cree is more active in the Chinese region than other LED manufacturers, and places great emphasis on localization. Our goal is not to create a US company in China, but to create a Chinese company. In the future, we will move the best products with the highest efficiency products to China. Cree Chairman and CEO Chuck Swoboda has said that this investment (investing in Huizhou Chip Factory) can demonstrate the determination of Career to serve local and global LED customer needs. We have a strong local management team and extraordinary production history, and we continue to promote the development of LED lighting technology and industry development. In other words, we have three advantages: providing reliable LED devices, focusing on device research; providing the most cost-effective products; providing the best service, more than half of our Cree employees work in China, and we have a quick response. Flexible local system with strong local technical support.
Ke Rui core, China's love, Ke Rui adhering to the concept of scientific and technological innovation and forge ahead, will work together with domestic counterparts to promote the development of China's LED industry and contribute more to China's energy conservation and emission reduction work.
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