Zhao Ke, general manager of Skyworth Color TV Sichuan Sales Company: At present, many domestic color TV brands are pushing LED TVs. Although the time is not long, the development speed is very fast, even faster than LCD TVs replacing CRT TVs. I recently went to Korea to visit the TV factory and deeply felt the convenience brought by scientific and technological progress. Therefore, I believe that with the advantages of fashion, energy saving, environmental protection and health, LED TV will be accepted by consumers more and more quickly. Product features, LED field will further 3C integration, network TV is the development direction. Compared with joint venture brands, domestic brands do better in the rural market and have broader channels to drive sales.
Li Quanfei, general manager of Konka Color TV (Chengdu) Sales Company: The current TV should be added with “D†(digital), plus “S†(audio). The integration progress, breadth and depth of today’s flat-panel TVs are faster than expected. Konka's LED TV is very popular, like a 55-inch product, the appearance is thinner than the cigarette case, more than double the power consumption of ordinary TV, the picture quality is also clearer. LED Chinese and foreign competition, I think who can make the cost low, who can win the coupon; and manufacturing is China's advantage, I believe that China's color TV companies have better development prospects.
Yang Lijun, general manager of Sichuan Changhong Chengdu Office: At present, China's home appliance market is a diversified market. LED, LCD, PDP and future OLED TVs will coexist for a long time to meet the value needs of different consumers. The popularity of LED TVs will take time. As for flat-panel TVs as a whole, the current penetration rate is less than 20%, and most of the buyers are newly married and new residents. I believe that LED, LCD, PDP, OLED TV will develop in the same direction in the same direction, that is, network and digital high-definition, whether it is LCD or LED, need to be upgraded, otherwise it will be eliminated by the market.
Huang Zhi, head of Samsung Office in Chengdu: At the beginning of 2009, Samsung launched a large-scale LED TV in the Chinese market. The product line is complete, covering a wide range of sizes, and has achieved good sales performance since its listing. LED TV has the characteristics of ultra-thin appearance, environmental protection and energy saving, multimedia entertainment. At present, Samsung LED TV has 150 to 200 units of sales per month in Chengdu, accounting for a very low proportion of total sales of flat-panel TVs, which is about 1%-2%. We are very optimistic about its prospects. It is estimated that the monthly sales will reach 800-1000 units next year, and the proportion will increase to 10%-15%, achieving double-speed growth.
Li Zhiheng, Marketing Manager of TCL Color TV Chengdu Sales Company: As the pioneer of Internet TV, next year, we will complete the layout of LED Internet TV in the high school and low-end, and explore this fast-growing LED new product that will soon be listed on the market with powerful Internet functions. In addition, we will continue to enrich the software of the products and attract consumers with online selling points such as online games and human-computer interaction. LED Internet TV will be extended to the third, fourth or even fourth and fifth grades of Changhaixin TV Chengdu Marketing Director Wang Yongqing through a wide range of channels: According to some surveys, domestic consumers have paid attention to LED TVs up to 75%. The purchase reached 34%. It is estimated that in 2010, domestic LED TV sales will reach 2.98 million units, and in 2014 it is expected to exceed 20 million units. As the earliest manufacturer of LEDs in China, Hisense launched LED TVs six months ago, with layouts in all sizes. Hisense is a representative of the technology group and currently has more than 50 invention patents. In the LED field, domestic brands and joint venture brands have their own advantages. Domestic brands have outstanding low-cost manufacturing advantages and service advantages, and product functions are more personalized. Foreign-funded enterprises have brand advantages, and whoever has the upper hand will see the market.
Sharp Trading (China) Co., Ltd. Chengdu Management Center is responsible for Lu Chuan: As a century-old enterprise, Sharp began to develop LED TVs in the 1950s. At present, Sharp has 5 LED TVs on the market, which are sought after by consumers with low power consumption and high definition. LED TV is undoubtedly the future trend, especially in the primary market. Although the sales of LED products only account for about 10% of the total sales of Sharp flat-panel TVs, I believe that next year will increase to 20%, and 50% will not be far.
Sony (China) Co., Ltd. Media ??? Public Relations Department head to the wave: Sony is the world's first OLED TV manufacturers, paying great attention to the use of technology to create demand and enhance the user experience. Before March 31 next year, Sony will launch a 3D TV, using the Group's rich content, display products, games and other resources to provide a wide range of attractive content and hardware to promote the development of the new 3D market. At that time, 3D related home products will be released, including TV, Blu-ray player/recorder and 3D games for PS3. Our goal is to have sales of 3D related products exceeding 1 trillion yen (excluding content) in the fiscal year ending March 31, 2013.
Liu Gang, manager of Chengdu Gome Guangxuan Department: At present, Gome is celebrating its 9th anniversary. Among them, LED TV Boutique Exhibition is a highlight event. Through the display in the store, we found that consumers pay much attention to LED TV, and the appearance, technology and other characteristics are particularly attractive. However, high prices have discouraged many consumers, and hope that manufacturers can further reduce costs and make them affordable to ordinary consumers.
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