Recently, the China Brand Value 500 Review Committee unveiled the 10th China Brand Value 500 list. NVC Lighting was selected as “China's Top 500 Brands†for the fifth consecutive year with a brand value of 13.626 billion. Lock the status of the leading brand. From 2.518 billion in 2010 to 13.626 billion this year, the value of NVC lighting brand has achieved leap-forward growth in six years, and the brand value and market position have been further consolidated and enhanced.
It is understood that this China Brand Value 500 evaluation adopts the income present value method, mainly based on the company's profit level in the last three years to speculate on the possible excess profits of the brand in the future, and then consider the industry characteristics, market status, brand market position, brand The effects of factors such as history are trimmed.
As a leading company in business, in 2016, NVC increased the layout of home lighting business while actively developing the commercial photo market. While consolidating the Chinese market, NVC Lighting continues to explore the international market, with LED office lighting, commercial lighting and LED light source as its main core product lines, creating the NVC brand in the UK and Australia markets, while exploring Indonesia, the Middle East, Brazil, Markets such as Africa. At present, NVC's global brand localization strategy is rapidly advancing. It has set up operations in more than 40 countries and regions around the world, setting a good example for other Chinese companies to compete overseas.
Wang Donglei, chairman of NVC Lighting, said, “NVC Lighting is already the leader in the domestic lighting industry. Our goal is to become the world's top three lighting companies. For us, it is both an opportunity and a challenge.â€
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