New rules for car sales are strictly prohibited to increase the price of the car 4S shop to set the invisible terms "darkness Chen Cang"

Car Audio Crystal 3.2*2.5mm 3225 24M (24.000MHZ) 20PF 10PPM 20PPM 30PPM

Factory direct 0603 emerald green, 0603 green (0.6 thickness) a lot of low price

AVX tantalum capacitor conventional TAJD107M006RNJ original new goods

From July 1st, the new "Automobile Sales Management Measures" (hereinafter collectively referred to as the "New Measures") officially implemented. Among them, dealers are not allowed to increase sales or charge extra fees in addition to the price. Let's take a look at the related content with the car electronics editor.

New rules for car sales are strictly prohibited to increase the price of the car 4S shop to set the invisible terms "darkness Chen Cang"

It is understood that the phenomenon of fare increase to mention the car can be described as very common, especially for some hot-selling models, dealers often rely on waiting time for too long, to increase the price or suggest consumers to decorate, in order to pick up the car as soon as possible.

The reporter randomly visited several 4S stores on July 5, and the feedback on the implementation of the new "Measures" was relatively cold. The phenomenon of “disguised price increase” is more common. Some of the dealers’ preferential policies also add various invisible clauses, such as in-store insurance and in-store maintenance.

In addition, consumers still have a high tolerance for the existence of fare increase or "disguised price increase" behavior. Some owners have told reporters that they can understand this phenomenon and the price is willing to accept within a reasonable range.

One is willing to make a wish, and the punishment is not great. For the dealers who are increasing the price in disguise, the illegal cost is still too low. Guo Wei, director of the Asian Games Village Automobile Trading Market, said that the problem of price increase sales has existed for a long time in the industry. After the implementation of the new "Measures", the biggest change may be that dealers no longer directly increase the price, but evolve into a disguised price increase.

Disguised markup is common

Speaking of the phenomenon of price increase, some hot-selling models such as Volkswagen Touran, Toyota Highlander, Honda Civic, etc., are not uncommon.

On the afternoon of July 5, the reporter visited the phenomenon of raising the price after the implementation of the New Deal. Among them, in the website page of a Guangqi Honda 4S shop in Haidian District, Beijing, the headline reads “The price of the crown road starts at 220,000 yuan, and there is no cash discount”. According to the news, the Guangzhou Automobile Honda SUV Crown Road model, 370 TURBO is now available for car test, with a 2.0T turbocharged engine and a 9-speed automatic transmission. The 240 TURBO show car has arrived at the store and can be tested on a test drive.

The reporter then called the 4S shop. The salesperson said that the 2.0T model that the reporter wanted was indeed a current car, but currently there is only one left in the store, and this one has already been booked.

He said that he can only book now and cannot pick up the car right away. When the reporter asked how many people were waiting to pick up the car, the salesperson said that more than 30 owners had been in front and “cannot guarantee when the car can be picked up”.

But he immediately suggested to reporters that if you choose hardcover, you can guarantee to mention the car at the latest 3 months. And said that many customers have chosen hardcover.

In a Guangqi Honda 4S shop in Chaoyang District, Beijing, the sales staff told reporters that the fare increase is voluntary. If you spend tens of thousands of dollars plus decoration, you may be able to pick up the car within two months. If you don’t add it, you can’t promise anything. I can mention the car at the time.

For the new "Measures" mentioned by the reporter, the price increase is not allowed. The salesperson said that there is no increase in price, or that it is based on the principle of voluntariness.

The above phenomenon is obviously not a minority. The reporter found in the interview process that the sales staff seldom took the initiative to raise the price to pick up the car, but turned to the more concealed suggestion of the car owners through the configuration, plus decoration and other ways to achieve the car as soon as possible.

In addition, 4S stores also ensure that so-called “preferential policies” can benefit themselves by setting various invisible terms. For example, a Volkswagen 4S shop in Daxing District requires the owner to insure the store when selling the Onang model; the purchase price of a Guangzhou Automobile 4S store in Fengtai District, Highlander, is in-store loans, in-store insurance, in-store licensing, in-store replacement, and decoration. .

The owner can only choose to increase the fare

According to the requirements of the Price Law of the People's Republic of China, the operator may not sell the goods at a higher price than the price tag, and may not charge any fees that are not indicated. Liu Caifeng, a civil and commercial lawyer of Guangqiang Law Firm, said: “It is illegal for dealers to arbitrarily set aside the price increase to mention the car”. It is against the fair trade to damage the legitimate rights and interests of consumers.

However, it is worth noting that although the fare increase is illegal, few dealers are punished.

Some insiders explained to reporters that the “additional price increase” or “disguised mark-up” of the dealer when selling the car will not be reflected in the purchase invoice. It is completely legal from the transaction process, and the customer does not pay more for the car. Instead, the "wanted" configuration was purchased separately.

In addition, when 4S stores tying insurance or other accessories, there is no “mandatory” requirement for customers to choose this condition. If you agree to these conditions, you can pick up the car and pick up the car early. If you don't agree, you can't guarantee the time for picking up the car. In order to mention the car earlier, it would become a situation for consumers and 4S shops to "make a wish."

In an interview with reporters, Mr. Zhou said that the 4S stores will not increase the price. They are all decorated. "If you can't accept it, you won't buy it. You can't spray it." He said that if you add a decoration. If you spend a few thousand yuan or tens of thousands of yuan, you can mention the car a few months in advance, and he can accept it.

Another citizen, Mr. Wang, said that if someone else raises the price, it would be equivalent to “gassai” to queue up in front of you to pick up the car. “I probably didn’t want to spend more on this money, but others added it. I can’t always stay in it. Wait a minute."

Under this circumstance, the increase in sales has become a kind of market behavior. The buyers and sellers have reached an agreement on the sale and purchase in an informed situation. There is no irrationality from the market point of view. Therefore, Guo Wei pointed out that after the implementation of the new "Measures", the most likely situation is that the phenomenon of direct price increase is limited by fewer regulations, but the situation of "disguised price increase" will exist for a long time.

He said that the increase in sales reflects the problems inherent in the industry itself. The introduction of the new "Measures" may have a very limited effect. “If you want to control the fare increase sales at all, you still need to solve the problem of enterprise capacity and dealer profitability.”

The above is about the car electronics - car sales new regulations are strictly prohibited to increase the price of the car 4S shop set invisible terms "darkness Chen Cang" related introduction, if you want to know more information, please pay more attention, electronic engineering will provide you with more complete, more Detailed and updated information.