OTT video is complementary to pay TV instead of replacing

Although the pay-TV industry is currently self-examination of the "line-line" phenomenon, new data indicate that traditional cable-TV subscriptions are far from being outdated.

According to a report from the US Video Advertising Bureau (VAB), for users, although there is a new choice of streaming media services, in the past five years, the United States’ share of television homes subscribed to cable television services has remained stable at 83%. Percentage of % (98 million households). When TV homes really have to use streaming media services (OTT homes), most of them (71%) subscribe to cable TV services instead of giving up on cable TV services.

A few households with only broadband services (only 4% of television households) are usually due to economic constraints rather than abandoning subscriptions to cable TV services based on content preferences. In fact, 80% of the people who are either squatters or never watched pay-television, if they exclude the cost factor, they will choose MVPD (multi-channel video program distributor) subscription service. In addition, when the financial situation of people like Millennials changes, they will eventually become subscribers of cable TV as their age and income increase.

Sean Cunningham, VAB president and chief executive officer, said: "The number of users using streaming media services is accelerating; and there is evidence that some users prefer streaming media services as their first choice compared to television services; in fact, crazy-chasing video Users watch streaming video for 8 times longer than watching TV. Even so, these statistics do not support the current squadron's situation. "He also said:" As mentioned in the VAB report, all facts and figures All are based on audited third-party industry transactions. Based on this data, both buyers and sellers can make a balanced analysis based on their own investment forecasts, without the influence of wishful thinking on advertising technology."

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