The guests included Howard Wolfman, founder and chairman of Lumispec Consulting, and Nie Pengxiang, president of LTL's testing and testing, Pan Yurong, director of global market development of Shenzhen Zhongming Semiconductor Lighting Co., Ltd., Edward J. Schmidt, president of MCR, and Beat Kreuter, general manager of NMKO Shanghai operations. Dunndee Jones, Asia Quality Manager, International Purchasing Company Dixons Retail PLC in Hong Kong DSG (Asia) International Procurement Co., Ltd., Zhang Hong, Director of Semiconductor Lighting Technology, NOPIS National Optoelectronics Center, and senior representative from UL.
Pan Haorong, director of global market development of Shenzhen Zhongming Semiconductor Lighting Co., Ltd. pointed out that the European market has been very successful. Every year, we will invest 20% of the profits into R&D. So far, our R&D team has nearly 100 people. Because the standards of each country are different, we must develop local products to meet the local regional standards. If you enter the US market now, you will find that you have to prepare a lot of things. If you are entering India and Southeast Asia, you will have something to prepare.
In 2006, Zhongming's light bulb reached 300LM, and the spotlight Zhongming made 180LM. At that time, the product was launched at the Frankfurt exhibition, which shocked the European market. Philips, Osram and other companies went to China for inspection. After the inspection of these large factories, Zhongming Only after entering the European market, in the next 9 months, we will continue to study to meet European market standards. We are also a standard to overcome, the process is very painful.
Since 2012, the threshold of more and more national standards has been continuously improved. For domestic LED companies that want to open up overseas markets, they must be prepared in advance.
Now all countries in the world are formulating plans to eliminate incandescent lamps. The main force in the future will definitely be LED lighting. According to the prediction of European statistical agencies, the growth rate of LEDs will start to accelerate in 2010. By 2016, the growth of LED lighting will increase geometrically to 2020. The annual meeting reaches a peak. In this data, the growth rate of general-purpose lighting is the fastest. In the future, more LED products will emerge from the market, and in response to increasingly fierce market competition, it is recommended that enterprise product definitions be differentiated. Of course, our products are positioned to illuminate indoor lighting and commercial lighting, and we will continue to play our advantage in this field in the future.
The technical problems in the layout of the international market are currently a common problem faced by domestic enterprises. Domestic LED companies are basically processing products. In terms of production technology, we master production technology, but the core technology is in the hands of Japanese, Korean, European and American companies. Therefore, it is critical for companies to compete for core technologies in the future. We have to identify our own advantages. Large enterprises have the practice of large enterprises. However, large enterprises need to pass various departments in project operation. SMEs react faster than the large enterprise market and can act faster.
If you continue to go to the European and American markets, product performance and safety must be done well, which is a hard requirement. Of course, if it is the Middle East market, the certification requirements will be much lower. This depends on the company's own product positioning.
Here we have to give domestic companies a suggestion. If you are exploring the European and American markets, you should consider which areas of the product are suitable for R&D, whether the team is ready, and if everything is ready, you can make a choice.
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