Concerns about Apple's VR product strategy have shifted from whether to release related products to when the first product will be released. SCE Global President Yoshida Shuiping believes that Apple will release its first VR/AR device in 2017.
Apple's research and development involves a wide range of technologies. Although the company has not acted in the VR and AR markets, research and development in this technology field has been going on for many years, including applying for multiple VR/AR related technology patents. The research and development done by Apple's R&D department is quite mysterious, and Apple is better at applying new technologies to products that every consumer can use. The VR and AR markets are on the rise, and Apple often chooses to enter the market as it enters a stable growth period. Now is the time to discuss whether Apple will enter the VR and AR markets.
SCE Global President Yoshida Shuiping believes that Apple will make a difference in the VR and AR markets in 2017. The company's first VR/.AR product is expected to be released during the year, but did not disclose more information. Yoshida Shuiping is the main promoter of VR technology. He participated in the research and development of PlayStaTIon VR and introduced it to the public for the first time at GDC 2014. Since 2014, Yoshida has appeared in the public's field of vision many times. VR technology is related to products.
It's unclear whether he understands Apple's VR/AR product plan, but his predictions represent a view within the VR industry that all companies developing VR products, especially those with high-end VR equipment lines like Sony, need One of the challenges is how to compete with Apple's products, which is exactly what Yoshida has to consider.
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