Only love and food in the world can't live up to it! And the taste of food is steamed!
Steam is an ancient dietary tradition. Steaming, rewriting the original way in which ancient people used fire or water to directly heat food. It was hailed as the second invention of human culinary history after the fire of bricks and woods. It became the most traditional Chinese culture based on farming culture. cooking method. Steaming is also the most nutritious and healthy cooking method compared to frying. This minimalist way of cooking has become a craft, a culture, and a cultural heritage that the Chinese have passed down for thousands of years.
At present, a photo exhibition sponsored by the China Household Electrical Appliances Association and co-organized by the China National Grid and the "Steamed" Love You theme is in full swing. The event received strong support from the United States, the boss, Galanz, Vantage, Haier, Bosch appliances, Siemens home appliances and other enterprises.
Once the event was launched, it was noticed by photographers, and more and more people joined the photo contest. It is reported that the current activity party has received more than 8,000 works from all over the country. Many works not only show the beauty of steamed food, but also let people realize how steamed food makes people connect together and how to use steamed food to express love.
A photographic work shows us that kitchen life has changed from “simple cooking†to “art creationâ€.
Exquisite composition, gentle light will show the "steamed" food attractive appearance to the extreme.
Those soft, sweet, scented food works, "steamed" delicious and nutritious, "steamed" taste and health, "steamed" the mood and fun of life!
There will always be people who love life, transforming ordinary ingredients into attractive looks, let us see their loved life attitude in food.
Mom is always the best for children.
We used to cook, and food is an important way for us to express our concern for our family. How does the mother express her love for her family? How does the wife express her love for the gentleman? It is to make a delicious meal for the other party. But this way of expressing love is sacrifice, dedication, feeling that they take a spatula, standing in the kitchen of the fireworks, like on the battlefield, when the kitchen is closed, the people who cook are in the kitchen, eating vegetables. People, sit outside and enjoy.
Today, the kitchen is no longer a single cooking function area in the traditional sense, but a family emotional communication function. More and more people choose to use steaming to cook dishes. It is easy to get meals in the kitchen three or two times. It is a healthy lifestyle for them. They have realized that when cooking becomes a simple activity, the whole life attitude becomes simpler and better.
Therefore, "steaming" not only steams out health, but also steams out the beauty and steaming out of the family's happiness.
Liu Wei, deputy editor-in-chief of China National Grid, said, “The original intention of this photo contest is to express the works through various “steamed†foods, thereby triggering more consumers. Steamer (electric steamer) As an emerging kitchen appliance, which is closely related to healthy eating and convenient living, and the pursuit of cooking fun by users, the appeal of emotional communication through the kitchen is inseparable. It is the externalization of life attitude, and it is easy to shake consumers' hearts and form a phenomenon. Level discussion."
At present, the market for steamers (electric steamers) has maintained a relatively fast growth rate. According to data from Ovi Cloud, the sales volume of embedded steamer in China reached 538,000 units in 2017, a year-on-year increase of 56%, and achieved sales of 3.40 billion yuan, an increase of 55.7% year-on-year. It is predicted that the sales volume and amount of steamer products in 2018 will also increase. Maintain growth of more than 50%. The steamer (electric steamer) industry is still in the “primary stage†of consumer popularization, with less contact with consumers and low product awareness. Need to hold the brand and the industry to create momentum, which will further stimulate consumer resonance.
On April 18th, under the guidance of the China Household Electrical Appliances Association, the launching ceremony of the “Healthy Life One' Steam†Hacheng 2018 China Steamer (Electric Steamer) Consumer Popularity Event hosted by China National Grid was held in Beijing. At the meeting, Jiang Feng, chairman of the China Household Electrical Appliances Association, said, “As a responsible industry organization, we should stand up and build a bridge between enterprises and consumers, and trigger social enthusiasm for new products such as steamers (electric steamers) . To promote the steamer into thousands of households."
"We will promote the consumption of steamer (electric steamer) and accelerate the development of the industry through the photo contest and a series of related activities." Liu Wei said.
A modern steam culture tour that inherits traditional cooking techniques is now open. This kind of healthy and interactive kitchen lifestyle will be passed on to more families, so that every modern Chinese urban family can easily have a healthy, nutritious, delicious, low-carbon, high-quality and beautiful life.
Wuxi Doton Power , http://www.dotonpower.com