Xiaomi Releases Concept Mobile Phone MIX
Although moving from the National Convention Center to Peking University, Xiaomi's attention in the press conference remains unabated, and rice vermicelli is the most fan-like among fans of various mobile phone brands. Another focus of this conference is obviously a collection of many rings like the old man and the movie actor. Liang Zhiwei was all in one, yes, until the press conference progressed to Note 2 to announce the price when everyone thought this was the last bright spot, and even a lot of people got up and left at this time.
After Lei Jun gave audience viewers a third time to show advertisements that Tony Leung had shot for Note 2, they also announced the release of products. The people who left could probably think that they should be eco-chain products. At the end of the advertisement, when the official screen of Xiaomi VR glasses was given on the big screen, everything was still in reasonable condition.
However, when the big screen showed the "millet concept phone", the audience began to commotion, and began to search for clues about the phone, and Lei Jun is also a direct purpose, soon showed a product map, up to 91.3% of the screen accounted for The ratio is indeed the “God†parameter that cannot be reached in current mass production products of your business partners.
Will you mass production in the near future? What is the price? Why did you choose to put this satellite at this time?
Numerous question marks linger on everyone's hearts. Obviously, this year's Xiaomi is becoming different. Can Liang Xiaowei, the new flagship of Liang Zhiwei's flagship business flagship, take another step toward high-end products? Is this millet concept machine named MIX the most perfect and most complete interpretation of the "black technology" advocated by Xiaomi?
Stop black rice, and this time our technology is dark enough.
Lei Jun and designer Philip Stark
Obviously we are more concerned about this concept phone, then we turn the order of the conference upside down, Lei Jun gave the millet MIX pricing and time-to-market after the conference, so in the strict sense it will quickly fly into the usual purchase The handset (provided that you can get the purchase code) pocket mobile phone, has become a reality is no longer a concept.
The biggest highlight of this product has been mentioned at the beginning: Screen. Millet named it as “Comprehensive Screenâ€. Note that it is not a borderless screen, not a curved screen, but a full screen. The form of expression is an oversized screen. The camera, handset, and sensor on the front of the front fuselage are removed and occupied by the screen.
Hold the MIX, just like holding the world. This should be the slogan of the product. At first sight, the brain hole is indeed quite large. Lei Jun said that this project was not considered at the beginning of the production cost considerations. Despite R&D investment, he was scared, but if Xiaomi created a let The industry’s shocking products should be worth it, and no one will “blacken us†anymore.
In fact, whether interviewed by the staff of the MMI R&D team in the short film or the Lei Jun on the stage frequently mentioned “Don't blacken us anymoreâ€, Xiaomi is indeed the one with dark constitution in the mobile phone circle. Already, Lei Jun and the Xiaomi team have been under some pressure, and this concept mobile phone is intended to give Xiaomi the name of the product.
Pulled away, and then returned to the product, no camera how to self-timer? Why didn't you call the handset? How did the sensor make a black screen? Working with Stark's millet, he stressed that not the tony stark but the well-known industrial designer Philippe Starck who designed a private yacht for Jobs achieved five breakthroughs in this product. We can summarize the five big blacks for the millet concept machine:
A black: no handset by the piezoelectric ceramic sound system: because the front canceled the handset, millet using a cantilevered piezoelectric ceramics to transfer sound, the drive unit will convert the electrical signal into mechanical energy, through the micro-seismic method and the frame of the earthquake, Pass the sound to the ear.
Second black: no sensors rely on ultrasonic distance sensing, using the built-in ultrasonic to replace the traditional infrared sensor, when the phone is in the ear, the ultrasonic generator built into the MIX body emits ultrasonic waves, reflected off the screen through the microphone at the top of the fuselage.
Sanhei: Since the camera wasn't gone, it went down. To meet the needs of users for video calls and self-timer, Xiaomi customized a sunken camera for MIX, which is 50% smaller than the traditional camera module. This is The screen leaves more room. At the same time, when the user uses MIX's front camera to take pictures, the screen will automatically rotate 180 degrees in line with the traditional self-timer habits.
Four Blacks: I have 17 to 9 custom screens with no keypads. I have a separate layout for MIX's virtual keypads to ensure that users get a traditional display area of ​​16 to 9 without affecting the user's daily keystrokes. The screen area has a screen resolution of 20401080.
Five black: Custom fillet cutting screen, if using right angle cutting screen, to leave an appropriate margin, the screen margin will be relatively large. The millet MIX millet innovatively customizes the elegant rounded screen to make the frame of the body narrower and the screen ratio higher.
Maybe Xiaomi thinks that these five blacks are not enough and must be exhausted. Therefore, the ceramic body with good feedback from the 5th edition of the millet is still in use, and it realizes all-ceramics, as well as the camera and fingerprint ring behind it. 18K gold plated. Under such a lot of black technology configuration is apparently also the mainstream flagship top with nowadays: 6GB+256GB, battery capacity has reached 4400 mAh.
In fact, the most surprising thing is the pricing, MIX will be held on November 4 in Xiaomi Mall and millet home to sell, 4GB+128GB version costs 3499 yuan, 6GB+256GB version costs 3999 yuan.
Millet MIX product map
We can see today's more affordable Huawei, vivo and oppo in the mobile phone market. This is also the top three domestic mobile phone manufacturers currently shipping. None of them are playing "cost-effective", Huawei's flagship series are with Xiaomi. The concept machine in the same price segment, even slightly higher (Huawei P9 minimum version of the public version of the product price of 3188 yuan,), while the two OV entrenched in the 2500-3500 yuan stalls.
Since so many black technologies are available, the MIX pricing based on concept machines is indeed too kind. Taking a look at today's mobile phone circle, even if it was the fiercest of all, Zhou Hongyi, who called for the hardware free of charge, thinks that: Good hardware is to pay. In the entire press conference, Lei Jun also emphasized that the costs from R&D, parts and materials are many times high. So since Xiaomi is so devoted to products, how can the users pay for their own black technology? This may not be enough. Then there is the problem of a product category.
Back to the black topic, regarding Xiaomi's dark constitution, in fact, Lei Jun does not need to care, but most of the easily hacked, most of them are legitimate, hacked because the outspoken was also sought because of the outpouring, not to mention the millet industry The world and the public opinion have held up the altar for a long time. Now it is darker and healthier.
Tony Leung took a break and Xiaomi took the business route
Lei Jun and Note 2 spokesman Liang Chaowei
After watching the black technology on Tall, let's look at Xiaomi's new business flagship, Note 2. This is obviously a better weapon than MIX to conquer the new market.
If you look at the update speed of the product line, this Note 2 really should be a powerhouse of millet, and the previous generation release was already 21 months ago.
Configuration does not want to list more, see two highlights:
Highlights 1: Hyperboloid flexible screen, using 5.7-inch flexible screen, using a 7-series aluminum material as the machine's middle frame, this material is higher than ordinary aluminum alloy hardness, lighter weight than stainless steel, in the handling of the antenna On the other hand, the Xiaomi Note 2 antenna is cleverly concealed on both sides of the top of the phone and at the bottom of the speaker, completely integrated with the overall design.
Highlight two: multi-function + multi-band, this product is still well taken into account the needs of business people, the use of Qualcomm Snapdragon 821 processor in the function configuration, the frequency up to 2.35GHz, with HD high-definition sound quality, GPS high-precision positioning Full-featured NFC and 4070mAh battery. In terms of caring for roaming needs, 6G+128G global version of the 6-modulus and 37-band global frequency band was introduced. Currently, this band is only equipped with the iPhone 7 Plus.
Note 2 is divided into three configurations: light black and glacier silver. The 4G+64G version is 2799 yuan, the 6G+128G version is 3299 yuan, and the 6G+128G global version is 3499 yuan. On November 1st, they are sold at Xiaomi Mall and Xiaomizhijia. . It can be said that it is indeed impressive.
When it comes to products, we focus on Mr. Leung Chiu-wai. The veteran male god who made Lei Jun like a younger brother on the stage has become the spokesperson for Xiaomi Note 2, high enough for business.
But how much does the male god's audience agree with rice flour? In the ear, another old male god, Dawn Dawn, said to the actor Sheng Yilun after the 90th in the "Prince of the Prince" in a real show show: "I will try to make you born." He defined the two as "father and son," and Liang Chaowei, who was four years older than Dawn, was also able to give up most of the rice flour.
The current millet main purchase group I always have no way to portrait, but intuition Liang Zhaowei to fight the crowd should not be in the ranks of rice noodles, or this group of people can never have a way to powder a mobile phone, then how to make them pay for the Note 2 millet This is not a product category issue.
In fact, Xiaomi is still a serious company doing mobile phones. It is sincere to make products. Problems outside of those products are waiting for Lei Jun to solve. The most representative of millet will not be Wu Xiubo, Liu Shishi, Liu Ranran, and will not be Leung Chiu-wei. He will still only be Lei Jun. (This article first titanium media, the master Zhang Si / text)
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