Different from the market penetration rate of water purifiers in Europe and the United States of more than 90%, the market penetration rate of water purifiers in China is less than 10%, and the growth space is huge. Nail Technology noted that in recent years, the rapid development of the water purifier market has also attracted the entry of many domestic and foreign brands. Judging from the April offline market of Zhongyikang, both retail sales and retail sales are steadily improving, and the brand is showing a super competitive landscape.
Nail Technology noted that from the monitoring data of Zhongyikang's April line, the domestic brand advantage of the water purifier market is obvious, and the United States has a unique situation.
In terms of retail volume, the top ten brands are: Midea, AO Smith, Angel, Gion, Haier, 3M, Whirlpool, Yikou, Boss, Lisheng.
Among them, Midea's market share is single, reaching 33.6%, and winning 1/3 of the market. Ranked second is the foreign brand AO Smith, with a share of 15.8%, less than half of the US; the third-ranked Gion, with a share of 14.8%.
In the top three, Nail Technology noticed that the share of AO Smith and Gion was not as good as that of the US, and that AO Smith and Gion did not open the distance. That is to say, there is currently no market position that can challenge the United States, and the second AO Smith and the third Gion and the fourth Angel (13.6%) are in a state of war.
From the perspective of retail sales, Nail Technology noted that the status presented is basically the same as the retail volume market. The top four brands in terms of retail sales were: Midea (30.8%), AO Smith (23.7%), Angel (13.6%), and Gion (14.8%). The leading position of the United States remains solid, but AO Smith has narrowed its share margin to less than 10 percentage points. In terms of growth trend, among the top ten brands, there are only four brands with positive retail sales growth year-on-year, namely, Midea, Haier, Whirlpool and Boss, and the rest of the brands are showing a year-on-year decline.
Among them, the retail sales volume increased by 68.6% year-on-year, Whirlpool and the boss's year-on-year growth rate also exceeded 50%; while AO Smith fell 16.4% year-on-year, and the park fell by 26.5%.
In terms of retail sales, the US’s year-on-year growth was 76.6%, Haier’s and boss’s growth were 38% and 39.5%, respectively; AO Smith was down 12% year-on-year, and Gengyuan fell 21% year-on-year.
In summary, Nail Technology believes that the offline market of water purifiers presents a “one super and many strong†competitive landscape. Both the sales volume and the sales volume of the US are all in the air, and the overall performance of domestic brands is better than foreign brands. The production observation observer Ding Shaojun said that the water purifier has higher profits than the household appliances, but the technical barriers are relatively low, the domestic brands have low intervention costs, and they have certain advantages in terms of manufacturing, marketing, and channels compared with foreign brands. The advantage of leading the market is not surprising, but there is still much room for improvement in terms of brand capabilities, technical standards, and intelligent innovation.
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