Since June 3, 2007, the State Council has issued the “Notice of the State Council on Printing and Distributing the Comprehensive Work Plan for Energy Conservation and Emission Reduction†(Guo Fa [2007] No. 15). During the “Eleventh Five-Year Plan†period, the state supported high-efficiency lighting products through financial subsidies. To replace the incandescent lamps and other inefficient lighting products in use, accelerate the promotion of efficient lighting products. This good news has brought good news to Chinese light source companies. In the process of high-efficiency lighting bidding in 2008 and 2009, Sunshine Lighting was highly recognized by the state for its “first place in the total score of the coupletâ€. Zhang Junzhong, general manager of Sunshine Lighting (China), said: The national "Efficient Lighting Product Promotion Project" has brought China's energy-saving lighting industry to a sunny "spring."
Reporter: Zhang is good! Congratulations to your company for winning the first national high-efficiency lighting product promotion project. What achievements have your company achieved in the promotion of efficient lighting in 2008?
Zhang Yuzhong (hereinafter referred to as the chapter): Thank you! We are honored to receive national recognition for the first time in a total score, which indicates that Sunshine Lighting will assume greater social responsibility. We also have the confidence to continue to be the leader in China's energy-saving lighting industry.
In 2008, we were responsible for the promotion of nine provinces including Shandong, Sichuan, Guizhou, Heilongjiang, Jilin, Liaoning, Shaanxi, Shanxi and Jiangsu. We actively cooperated with the provincial development and reform commissions or the Economic and Trade Commission to carry out promotion work and actively promote energy conservation and environmental protection for all. Lighting consumption concept. As of the end of January 2009, Sunshine Lighting has promoted energy-saving lamps and 8 million T5 and brackets in various provinces. In actively promoting the implementation of national high-efficiency lighting promotion projects, we directly brought in more than 600 jobs, enabling the state finance to stimulate domestic demand through government projects and increase employment, thus truly benefiting enterprises and people.
Jiangsu, Guizhou, Chengdu, energy saving subsidy promotion typical
Reporter: In the promotion process in 2008, which provinces are promoted very prominently?
Chapter: The most typical one is the promotion of T5 stents in Jiangsu Province and the promotion of energy-saving lamps in Guizhou Province. Taking the lighting reform of the Nanjing Municipal Party Committee, the Municipal Government, the National People's Congress, and the CPPCC as an example, the staff of the Sunshine in Jiangsu conducted a field research and carefully crafted a transformation plan to compare the cost of transformation and the cost of electricity saving. The construction plan and time are detailed. After confirming the procurement and construction, in view of the serious aging of the lighting lines used by the municipal government, professional electricians from the Zhejiang headquarters were rushed to the municipal government for installation. In addition, they have also been recognized and affirmed in the promotion of higher education institutions, large enterprises and institutions, and Taiwan-funded enterprises. Such as LG, Panda Electronics, Nanjing University, Foxconn Group and so on.
Our promotion of high-efficiency lighting products in Guizhou Province is mainly divided into two parts, namely, residential users and large users, and the promotion task is 1 million energy-saving lamps. Among them, the resident users are promoted by the local street offices to issue the purchase registration form to the residents. At the same time, they are responsible for collecting the purchase registration form and summarizing them, and then issuing the purchase notice. The residents purchase the 10 sales outlets set up in Guiyang with the purchase notice, and purchase notices. Recovered by the sales outlets.
For the large-scale procurement of administrative agencies, enterprises and institutions, and the purchase of residents of the trade union nature, after a period of promotion, it has also achieved remarkable results. The Guiyang Municipal Economic and Trade Commission took the lead in promoting the promotion of energy-saving lamps. As of the end of October 2008, 1 million has been promoted. Due to strong local demand, the Guizhou Provincial Economic and Trade Commission immediately applied to the country to promote the popularization of 800,000 solar energy-saving lamps, but soon sold out, Guizhou Province applied for another 550,000 solar energy-saving lamps, and Guangzhou promoted 2.35 million solar energy-saving lamps. .
In-depth stealth channels achieve domestic sales of 800 million yuan
Reporter: As the biggest winner of high-efficiency lighting in the country, what strategies will Sun Lighting adopt in the traditional domestic market this year? What is the goal of the plan?
Chapter: The successful promotion of high-efficiency lighting in 2008 has indeed played a positive role in promoting the traditional market. Therefore, 2009 is also an important year for Sunshine Lighting to continue to sprint the national market. First of all, strengthen the construction of terminal outlets. This year, based on the market foundation of previous years, Sunshine Lighting has built 800 specialty stores on the basis of 600 sunny stores, with a total of 1,400.
In terms of sales channels, we will follow the diversified development of channels, further enhance channel competitiveness and market share, and complete the strategic focus of marketing from the traditional traditional, single dealer channel to the government, engineering, decoration, business and large The initial resource integration of customers and other hidden channels is gradually phased out, and the marketing efforts can be implemented to the point and implementation of the annual general marketing ideas in place, and strive to achieve the overall sales target of the domestic market in 2009 exceeded 800 million yuan.
Multi-pronged effort to promote efficient lighting
Reporter: On April 22, the results of the winning bid in 2009 were publicized, and Sunshine Lighting won the first prize with a comprehensive score of 5 packs. What preparations have you made for this year?
Chapter: Through the participation in 2008, we have accumulated a certain promotion experience and laid a solid foundation for Sunshine Lighting's second national high-efficiency lighting product promotion project in 2009.
In order to better organize, coordinate and implement the national high-efficiency lighting product promotion project in 2009, we established the “Sunlight Lighting National Efficient Lighting Product Promotion Project†leading group. The general manager of Sunshine Group's domestic marketing center, as the general manager of the coordination leading group, set up the director of the promotion project department to be responsible for the specific promotion and promotion work of each promotion province. One promotion project manager is set up in each promotion province, and 15 full-time promotion business personnel are under the jurisdiction. 2 technicians and 2 propaganda staff, guaranteeing 20 full-time promotion teams in each promotion province. At the same time, we also set up a mobile promotion team, equipped with 15 extension workers, and carried out mobile promotion according to the actual situation of each province to strengthen promotion and publicity. Ensuring that the number of extensions for the nationwide winning bidder reaches 200. And relying on dealers located in the provinces and cities (counties) of the country, to ensure that the service work is in place, to ensure that the installation and after-sales service personnel are 10 in each prefecture-level city. Take the whole company's efforts to do a good job in national high-efficiency lighting product promotion projects.
In addition, we will actively carry out publicity activities for national high-efficiency lighting product promotion projects, and cooperate with the provinces to hold meetings, energy-saving week activities, energy-saving promotion activities, square propaganda, community publicity, urban and rural propaganda, and into administrative agencies, state-owned units, enterprises and institutions. Etc., special promotional posters and manuals will be produced for on-site explanation. The provinces will be equipped with full-time propaganda staff to carry out extensive publicity activities to publicize national subsidy policies and product knowledge, so as to further enhance the awareness of energy conservation among the people.
Editor: China Lighting Network - Wheat
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