China Home Appliances and Consumer Electronics Expo features "Smart Card"
The AWE (China Household Appliances and Consumer Electronics Expo) with the theme of "Smart Life Global Platform" officially kicked off at the Shanghai New International Expo Center. As one of the world's three major home appliance and consumer electronics exhibitions that go hand in hand with CES in the United States and IFA in Germany, "wisdom" has become a key word at this year's AWE. The artificial intelligence elements, robots and smart cars of different forms that can be seen everywhere in the exhibition hall make people feel the new changes in the wind direction of the home appliance industry in the context of consumption upgrades.
As the absolute core of the living room, how to make the TV in the home "do not fall to dust" and plug the big screen in the living room with high-tech wings is the number one problem for home appliance manufacturers. Cooperating with Internet companies and using artificial intelligence technology has become the collective choice of home appliance manufacturers.
A reporter from the Beijing Morning News saw in the exhibition hall that many Internet people gathered in the traditional home appliance hall. Changhong and Tencent announced a strategic cooperation, and released the new generation of Changhong smart TV CHIQ-Q5R based on the AI ​​assistant solution. It can realize the wake-up and interactive experience of the TV through the Tencent Dingdong voice assistant. At the Haier booth, the newly upgraded Haier Ali fifth-generation TV was released. This product does not require a wake-up word, and can give commands to the TV through natural communication. The unique voiceprint recognition function also allows the TV to recognize different family members and recommend content customized.
Storm AI TV, which focuses on artificial intelligence technology, also demonstrated the human-computer interaction function on the spot. Based on the artificial intelligence assistant Baofeng Big Ear, it can realize the voice conversation within 5 meters, and supports fuzzy semantic recognition and deep semantic understanding.
Chen Qian, deputy general manager of Tencent's intelligent platform product department, said that artificial intelligence has been silently integrated into all aspects of family life, and intelligent voice interaction technology has completely revolutionized the "mode of getting along" between people and hardware devices, and the two-way interaction is richer, intelligent and natural. Smart TV will become the entrance of home interactive terminals, opening up a new scene of home entertainment.
Small appliances target young usersNot only are big people such as refrigerators, washing machines, and color TVs, but small high-tech appliances are aimed at younger users. At the Puppy Electronics booth, many young audiences were attracted by the portrait of the huge idol Yang Yang. Puppy Electric also released a large wireless vacuum cleaner DX5000 at AWE. The staff of Puppy Electric said that during market research, it was found that many young people prefer Loft units with a high utilization rate. However, young people generally have headaches with cleaning problems. Therefore, they intend to move closer to young people in product design and branding.
Fangtai, the main kitchen, also released innovative products such as island hoods, sink dishwashers, and a new washing machine. In order to enhance the purchase and use experience of young consumers, it also provides a simpler purchase, installation and maintenance process.
In fact, with the generation of families born in the 80s and 90s, they have become the mainstream consumer of home appliances. The young people have advanced consumption concepts, and are more daring and prefer to try new things. Therefore, the intelligentization of home appliances is also the general trend.
Internet cars are particularly conspicuousNot only home appliances and consumer goods, Internet cars have become a new highlight of home appliances and Internet companies. In the exhibition hall, a reporter from the Beijing Morning News found an Internet car called Singularity Auto, which was particularly conspicuous next to booths such as robots and televisions. Ji Shen, co-founder of Singularity Motors, said that the main reason for coming to the exhibition is because Singularity Motors' target consumer group is young pan-90s. Therefore, the design of the car not only focuses on appearance and performance, but also emphasizes entertainment experience. "Through the big screen of the car and the microphone that will be released soon, you can enjoy the feeling of singing KTV in the car."
In addition, IngDan, an innovation platform of a Hong Kong-listed company, also released the "IngDan CP Plan-Automotive Strategy" on the spot, cooperating with Internet car manufacturers to seize the existing pain points in the field of smart car manufacturing. Midea Group also announced that it has reached the first domestic strategic cooperation with SAIC-GM Anjixing for smart home and car networking applications, further realizing the development goal of "people-vehicle-life" intelligent interconnection.
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