In the past decade, due to the rise of the Internet, digital marketing has gradually become a new topic. This has led to many Internet marketing companies and digital marketing companies. They often have an Internet background and are fully committed to opening up an emerging market of online marketing and networking. The marketing field has occupied the most important market share.
The early international 4A advertising companies and traditional advertising companies did not attach importance to digital marketing, and they rarely devoted their energy to researching Internet advertising. They often just used this business as an extension of traditional advertising. Innate technology shortcomings make traditional advertising companies difficult to transform in the process of transformation, so the emerging team with a technological background will show strong energy in the field of digital marketing.
In China, the difference between Internet marketing solution service providers and traditional advertising companies is that the former will use digital technology more to achieve the selection and delivery of advertisements. They will study and analyze user behavior through a large amount of data and can even do By subdividing the behavior of individual individuals, and then analyzing and modeling massive data, and ultimately achieving more accurate marketing and dissemination through a powerful advertising management system, relying on technological innovation is one of the core competitiveness of digital marketing companies. .
It is precisely because of the support of technology that digital marketing companies can often get rid of the development model that depends on the growth of personnel scale to cover the market. Companies can use technological means to increase the efficiency of the use of media resources and increase the added value of network marketing, making marketing no longer just It is a job that depends entirely on people and must rely on scale growth to achieve an increase in profitability. This is why venture capital companies value these companies more.
The traditional advertising company's profit model is relatively simple. The advertising company serves a fixed advertising client, providing a series of services such as research, strategy, creativity, and production to media buying. It charges a certain commission service fee from the customer every month. There are also some non-fixed customers who charge for individual projects.
However, the digital marketing company's charging model is completely different. They often buy some website locations or pack a day's worth of traffic in days or CPC, and then use these advertisement spaces in accordance with the different advertising habits of different Internet users. Push different types of ads to optimize performance and increase conversion rates. They establish a cooperation agreement with the website. Once they push an advertisement to their website, they are divided into a certain proportion with the website.
Of course, the accurate transmission methods under digital marketing are not always for the advertisers once and for all. For example, advertisers of a certain brand think that digital marketing is more suitable for the promotion of product advertising for sales purposes, while brand advertising needs to use the traditional media for large-scale notification and promotion.
Therefore, judging from the current situation of use, precision marketing is more applicable to small and medium-sized enterprises and sales of large-scale enterprises. And more advertisers only regard digital marketing as an optimization means of traditional marketing communication.
What is an wall ap? In life, many times we will encounter a bad network situation, generally when the network is bad will affect everyone's mood, everyone likes the situation of network unobstructed, so will go to find a way to keep the network smooth, and wall ap can help you keep the network unobstructed, let's take a look.
1. wall ap
What is the wall ap is a lot of people want to know the problem, wall ap can let everyone's network has been smooth, wall ap is the most important part of the networking, wall ap and the socket at home, you can transmit signals through the wall ap, but want to really use the wall ap you need to install some network cables in each room in advance.
In other words, the wall ap can be directly called a Wireless Router, the wall ap can be used as the antenna of the router, if you put the wall ap in the room, then the signal in the room will be strengthened, but now people prefer the wireless router, so the wall ap also needs POE and AC two devices to assist.
2. AC
AC machine is the most common kind of router, it is very different from ordinary router, can not be used by simple insertion, but need to be set up several times to connect to the network, but also need to be combined with the wall ap to be better used, so the wall ap is very important. The combination of router and wall ap can enhance the network signal.
3. ap networking scheme
The ap networking scheme not only requires the wall ap, but also needs to add the control system, you can choose commercial, you can also choose home, for the network signal requirements of relatively high enterprises can choose commercial, before choosing the networking mode need to be carefully considered.
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Shenzhen MovingComm Technology Co., Ltd. , https://www.movingcommtech.com