Under the megatrend of intelligence, a variety of intelligent devices are emerging in the market, and smart speakers have become the biggest outlet. As giants compete for the focus, they are now the standard products of the giants. At the same time, many innovative and entrepreneurial enterprises have emerged. At the same time, the industry talks about Amazon's impressive performance, the world's first manufacturer with more than 10 million shipments. At the same time, Google Home shipments will also enter the million clubs, and even some startups. Fight to be the Chinese version of Amazon.
For a time, the industry showed a chain reaction, and intensively launched a variety of smart speakers, such as smart phones that compete for family entrance, medical oriented, and children-oriented, and enter the consumer's field of vision. There are hundreds of related solution providers in a certain district of Shenzhen. Hundreds of companies have introduced smart speaker hardware, and there are hundreds of "boxes" for the situation. However, when the boom, it is more important to look at this boom. Perhaps the fate of smart watches will be the fate of many innovative companies, collectively killed.
Giant monopoly, Amazon Google leads the worldFrom the global market point of view, according to the latest statistics of Strategy AnalyTI, Amazon and Google continue to lead, both of which account for 70.1% of the global market share, and Apple with billions of fruit powder in the world, can not open the market, the first It sold 600,000 units in the quarter, far less than Amazon and Google, and they firmly occupied the vast majority of American households.
In addition, in the first quarter of this year, the global smart speaker shipments reached 9.2 million units, of which Amazon and Google totaled 6.4 million units, almost monopolizing the entire industry. From this data, it can be seen that global smart speakers are mainly concentrated in the US market, while China It is still in the incubation period. At present, only Alibaba and Xiaomi have entered the global list, ranking third and fifth respectively. The total shipments in the first quarter are 900,000.
In the eyes of the giants, smart speakers are the core weapon to grab the entrance of smart homes. By embedding voice assistants, they act as the home hub to control other smart devices. This model has indeed achieved results in the United States, and it has also been welcomed by American families. However, this model is open at home in China, subject to the popularity of smart homes, and the smart speaker market that is still in the incubation period.
Including Jingdong and Keda Xunfei, the earliest domestic follow-up to Amazon, the joint venture to establish Linglong Technology launched the smart speaker in 2015. The situation has not been opened for three years, according to the data disclosed by the 2016 Science and Technology News. The annual shipment is less than 100,000 units. The 2017 shipment data was not disclosed, but according to the estimates of the HKUST's annual report, it is estimated that the shipment will be 240,000 in 2017, which also hopes to publicly disclose the data on the speaker shipments.
After the 'box' of the war, the startups are facing transformation or death?In addition, according to the first quarter data given by Strategy AnalyTI, the two largest domestic manufacturers are Alibaba and Xiaomi, of which Ali shipped 700,000 units, millet shipments reached 200,000 units, and domestic There are also many heavyweight players including Tencent, Baidu, Lenovo and Jingdong (Keda News). In the view of Yang Jianyong, "Swords and Fingers", after the Hundred Boxes, the innovation and entrepreneurs have limited living space, perhaps with the wisdom of previous years. Like wearables such as watches, related startups will also be squeezed by giants, facing difficulties, or not to be transformed or not, and finally only a few heavyweight players such as Ali, Xiaomi and Jingdong.
A small smart speaker hardware that carries the dreams of many companies for the future, but the reality is always cruel, the author always warns, don't think of smart speakers as a family entrance to imagine the future, don't be dazzled by this virtual fire, otherwise It is easy to become a dead pig under the wind, and will eventually be harvested by a handful of giants, leaving a few important players.
Finally, don't turn around the smart speaker, it is a virtual fire.
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