Since Google acquired the thermostat giant Nest in high prices in 2014, a smart home feast has also been launched around the world. Domestic and foreign companies such as Apple, Samsung, Xiaomi, and Huawei are competing to lay out the smart home industry. Products such as smart home systems, smart light bulbs, smart curtains and smart bathtubs are emerging one after another, and the impression that such products have been developed so far is still too thin, far below expectations of the technology industry.
Vendors rely on Shantou to attract attention, and quick success is the direct cause of the cold weather in the smart home market. Products such as smart sockets, through remote switches and timed opening and closing functions, can really solve the user's life troubles. However, current users are only curious about such products, and the use threshold is high, which hinders product development; and the manufacturers who are eager for quick success only want to first occupy the market, neglect the consumer experience, and the natural products are not well sold.
According to the “2015-2020 China Smart Home Equipment Industry Development Forecast and Investment Opportunity Analysis Report†provided by Forward Industry Research Institute, although the current smart home potential customers reach 100 million, the market size in 2020 is expected to exceed 2 trillion yuan, but Unhealthy development methods seriously threaten the future of the smart home industry. Manufacturers need to improve from the following aspects.
First, make sure smart home products work properly. The avant-garde technology eventually attracted some users, but the user's feedback is difficult to give the product satisfaction score. At present, the smart home market, the product response is abnormal and the high price is becoming the main reason for user complaints. Therefore, manufacturers need to work harder on product performance and after-sales service.
Second, ensure that the product is easy to install, or provide timely and detailed installation guidance services.
Finally, determine the unified smart home standard. At present, there are smart home standards such as WIFI, Z-wave, Zigbee, Bluetooth and Thread. Its corresponding products are varied. The inconsistency of standards not only increases the difficulty for consumers to purchase and use products, but also does not help the major manufacturers to provide suitable products.
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