Home appliance refrigerator industry entered the art era

For a long time, the rural market has been regarded by many as a concentrated place for low-quality, low-priced goods. Many companies believe that low prices are the most effective way to quickly open the rural market.

Since the implementation of home appliances to the countryside, low quality and low prices have become a common market strategy for successful home appliances to the countryside.

However, with the development of the rural economy and the change of consumer attitudes of the new generation of rural consumers, the demand for the rural refrigerator market has been rapidly upgraded from the traditional price level to the product brand level.

A group of companies that are familiar with the rural refrigerator market, represented by Sawyer, have long been aware of this market demand transformation trend and have begun investing heavily in R&D and innovation at the product level.

After in-depth research on rural consumers, Suoy first put forward the idea of ​​product innovation in art refrigerators. As early as in 2005, many economic products that were suitable for and always ahead of the tertiary market were developed, such as the bamboo series, the Fu series, the Tang Dynasty Red series, and other refrigerators full of Chinese national art features were enthusiastically received by many consumers. Sought after.

Relying on product innovation, Sawyer's art refrigerators quickly seized home appliances to the countryside. A group of refrigerator companies that adhere to low-quality and low-price market strategies have also begun to gradually transform their products to imitate Soy innovation products. This formed the first wave of artistic refrigerators in the country's rural market.

Faced with the imitation and follow-up of many competitors, Soi increased its investment in technology research and development, continued to take the art refrigerator route with ethnic characteristics, and successively developed products such as English Grand Prix, Sky Grand Mercure, and Piaget. Due to its superb craftsmanship and technological patent advantages, Soi has always been highly skilled in innovation in art refrigerator technology. With the differentiated art refrigerator product positioning, Soi’s brand quickly captures the rural market with more than 200% growth rate. In 2010, under the extremely fierce competition in the entire industry, Suoyi still maintained a rapid growth momentum, and its sales volume ranked nationwide. sixth. Sawyer has truly become a leader in art refrigerators.

In the face of impressive performance, Soi did not stand still. In 2011, Soy Art Refrigerator will carry out a new technology upgrade. Fashion technology such as screen printing, photo printing, cloth and stereo 3D will also be applied to the panel. The cloth and grating technology are imported from Korea using materials and technologies that are unique in the country. It is believed that this will once again lead the new trend of art in China's refrigerator industry.

Many technological innovations of the Soy Art refrigerator have also won widespread praise in the industry. In 2010, Soy won the "China's Most Growing Value Appliance Brand", "China Refrigerator Best Product Innovation Award", "China's Refrigerator Industry Energy Saving and Huimin Contribution Award", "China Refrigerator Energy Saving Pilot Award" and "Fridge International "Standard Drafting Unit" and "Drawers of National Standards for Refrigerators" and other heavy honorary titles. At the same time, Soi also included the "2010 Refrigerator Industry Energy Saving and Huimin Contribution Award", "2010 Refrigerator Industry Best Product Innovation Award", "2010 Refrigerator Industry Energy Saving Pilot Award", "2010 Quality Star" and " "2010 Energy Star" and other product awards.

Experts in the industry believe that due to the escalation of consumer demand and the huge promotion of Soy Art refrigerators, the rural refrigerator market has really entered the art era.