As a senior editor who has been exploring the Internet of Things for many years, let's bring up a story about smart lighting ideas two years ago:
In the evening, every time Dad got up in the bathroom, just opened the electric light, the mother screamed and awake, so back and forth, three or five times a night, the old couple always could not avoid a small quarrel. Now, when Dad gets up at night, he only needs to wave his hand at the bedside sensor switch position. The bedside lamp on the bedside side is turned on, automatically brightens to 30% brightness, and the “starting mode†is turned on. Seeing the road clearly does not affect the mother to sleep. At the same time, all the lights from the bedroom door to the bathroom are turned on and kept low brightness, not glare. After going to the bathroom, go back to the bed, then wave your hand and turn off the lights. It’s much easier for Dad to get up at night, and my mom can sleep hard every night.
Today, two years later, the vision has become a reality, and the actual products are still not widely used by families. Traditional lighting companies still involved in intelligent lighting are struggling to find out, but the estimated total revenue of 8.1 billion US dollars in the total smart lighting market in 2020 has already become a target. Traditional lighting giants have joined hands with the Internet of Things platform. The former platform manufacturers have risen to the ground and are ready to go all the way to the black.
IoT and LED
Industrially speaking, the Industrial Internet of Things is based on smart connected devices and machines, helping companies to develop new digital services and business models, especially to promote economic growth in mature markets.
Technically speaking, LEDs have a common low-voltage DC drive, which is convenient for IoT and LED integration. The combination of the two can achieve on-demand illumination to further reduce power consumption. At the same time, when all the lights can be centrally controlled, build a local part. Perceived networks enable intelligent control, making intelligent and informative lighting possible.
Some organizations predict that smart LED lighting will have the highest growth rate in IoT consumer applications, from 6 million in 2015 to 570 million in 2020. At the same time, industry research data shows that the market scale of China's lighting industry has reached 89.8 billion yuan in 2012, becoming the largest consumer of the global lighting market. It is expected that by 2016, the market size will reach 123.6 billion yuan, with a huge order of magnitude. Therefore, for the two strategic emerging industries of the Internet of Things and LED, if the alliance is combined, it is 1+1 greater than 2, which can bring very good application results. This is also the reason why giants are getting involved in smart lighting.
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Hardware technology is ups and downs, software solutions are not shocking
The rise of the intelligent lighting market can be said to be a coincidence or an inevitable result of the development of the times.
First of all, the maturity of the smart phone industry has triggered a sharp decline in the price of WiFi core components. From the very beginning, only mobile phones and computers can be connected to the Internet. Until now, any hardware plugged into a WiFi module can easily connect to the network through WiFi hotspots. After that, the price of LED was also pulled down, so the three major industries of mobile phone, WiFi module and LED completed the reform and detonated the appropriate chemical reaction of intelligent lighting.
In this project, in order to connect the lights and the mobile phone, the major manufacturers are also painstaking. From the WiFi lights that smart home fired last year to the intelligent lights of ZigBee networking, and then upgraded by Bluetooth upgrade, the "communication language" of intelligent lighting has been constantly changing. At the same time, there are thousands of usage scenarios in the field of lighting, and it is impossible to determine who can dominate the overall situation. For the intelligent lighting, the hardware is ebb and flow, and the technology is constantly changing. Regardless of whether you use ZigBee, Bluetooth or WiFi at the bottom, you can achieve a unified and complete solution at the software level. After all, software iterations are always much faster and more flexible than hardware. At this time, the cloud platform manufacturers such as Predix and Yunzhiyi have become the navigation maps for the traditional lighting manufacturers to transform the intelligent lighting.
It is said that standing on the shoulders of giants can see farther, then let's take a look at the smart lighting field, the giants in the field of lighting have made preparations for hard work.
Inventory of intelligent lighting in the blue sea
At present, foreign intelligent lighting control systems have been widely used in the construction field, and the use rate of lighting control in China is less than 1%. As early as 2010, the Ministry of Construction has required 60% of the housing in large and medium-sized cities across the country to be intelligent. Nowadays, under the general trend that intelligent lighting control switches and system technologies are gradually maturing and costs are gradually decreasing, the prospects of the intelligent lighting market are very bright, and even can be said to be justified.
Let's take a look at the recent moves of major domestic and foreign manufacturers:
In this giant layout game, Philips first proposed the "smart connected lighting concept", in addition to the layout of the global office lighting market, its smart home market lighting products are also particularly prominent. Cisco's network era, with its safe and reliable IT infrastructure and communication equipment, has also succeeded in gaining a share in the smart lighting market. For Apple, in view of the fierce competition in smart homes in recent years, as an important part of the smart home lighting direction, looking for a "door-to-door" lighting hardware is reasonable, this point, GE is the better choice.
In addition to international giants such as Philips, Osram, GE and Cree, many well-known domestic companies have also sniffed a new opportunity for this new commercial “Blue Oceanâ€. In China, Huawei has combined itself with its powerful communication and connectivity technologies to target this huge market. Huawei is China's most respected enterprise. Oupu is China's most cattle-owned home lighting company. This is also the "natural match" that can be called "the door to the house". What kind of spark can be wiped out in smart home lighting? event.
It is understood that domestic traditional lighting companies such as NVC, Op, Sunshine, Hongyan, Yaming, Yinghui, Zhouming, Mulinsen, Teyoushi, Liyang Optoelectronics, and Dinghui have all developed their layouts in the field of intelligent lighting. Of course, optimistic about smart lighting cakes is of course not only the LED industry, traditional electrician leading enterprises Hongyan Electric, Internet companies Xiaomi, Ali, Jingdong, Tencent, Huawei, Midea, Haier and other giants have begun to layout, will also be direct or indirect Drive the development of intelligent lighting. When traditional lighting companies confront technology companies that are born for the Internet, their resource integration capabilities and data information scheduling capabilities must be an arrow on their knees. If they are not immediately treated, they will not be able to compete.
In general, in the international arena, GE + Apple + Qualcomm, Philips + Cisco, a sword refers to the home, a boxing business, each occupying the "mountain", each has consideration. In China, Huawei and Opp have joined forces. In the face of the frequent moves of giants, traditional lighting companies must be pressured. Is it a sharp-cut brainstorming smart lighting market, or open cooperation to seek their own Zhuge Liang military division?
The answer is obvious: in addition to deep understanding of industry competition and survival rules, traditional LED companies must complement each other's advantages in using resources. Take a look at these three typical practical solutions below.
Three practical solutions for intelligent lighting transformation
Rieter: Smart Lighting / Smart Home Solutions
Rieter is a world-renowned LED ODM manufacturer, focusing on the research, development, production and sales of green lighting products such as electronic energy-saving lamps, LED lamps and intelligent lighting. Rieter, Heidexin and Lilai are the three independent lighting brands, with an average monthly Shipments exceeded 10 million.
Rieter has cooperated with Yunzhi Yiyun platform manufacturers in 2014. Yunzhiyi provides intelligent lighting software and cloud support, providing a global cloud platform solution for Rieter's intelligent lighting products. Yunzhiyi helps Lidaxin achieve and Google
Nest platform equipment interoperability, to create temperature and lighting linkage control, to achieve the temperature sensing through the nest temperature controller to adjust the strength and color of the Lidaxin intelligent lighting and alarm function, while using the status of the light to inform the current user of the temperature controller Sleeping or not, starting smart devices such as air conditioners, successfully expanded overseas market applications.
GE: CbyGE Intelligent Lighting Software Solution
GE, known as the "father of LED", as the world's top 500, the world's first brand of lighting, Yunzhiyi provides software and cloud platform services for North America, Europe and Asia Pacific for its latest intelligent lighting products. No matter where the product is in any place in the world or in different scenarios of different devices, you can enjoy the smart life service that coordinates other devices and applications. At the beginning of March 2016, GE officially launched the latest intelligent lighting products in the US market.
By GE.
“For many people, lighting is a part of smart home, allowing devices such as smart thermostats, closed-circuit monitors and smoke detectors to be connected to the hub. The operation of the cross-device is exactly what many manufacturers are smashing. There is no real winner in the market. Therefore, GE Lighting wants to bring consumers a lighting solution that can operate independently."
-- Tom Stimac, Innovation Director, GE Lighting
Osram
As the world's top 500, the lighting industry leader, Yunzhiyi provides cloud platform and software support for its Asia-Pacific version of intelligent lighting products.
So, how do traditional LED lighting companies “live�
It can be said that the "intelligence" of intelligent lighting, in addition to remote control of multi-point linkage, is ultimately inseparable from the processing and analysis of data. In terms of urban lighting alone, there are currently about 10 in the country.
Billion light street lights, if these lights play the role of intelligent lighting, Internet lighting has unlimited expansion space, however, the amount of data generated by the people is also huge. Whether it is the fiery construction of smart cities, the hidden opportunities in the office lighting market, or the home lighting market that is being watched by many “playersâ€, there is still a long way to go to realize and develop on-demand lighting.
While competing for and arranging the smart lighting market, the giants have seized the right cloud platform vendors as their partners, and have plated a layer of “gold†for their software services and solutions. For LED lighting companies, only the hardware sales revenue can be shared at present, so how to ensure the share of this cup while gaining benefits in software and services, and implanting new technologies in this mature industry. Industrial upgrading, LED lighting traditional enterprise pressure is not small. At this time, cloud platform manufacturers need to help the traditional lighting manufacturers, and there are giants, you can also have.
In the above three cases, Yunzhiyi, which serves many traditional lighting giants, is the leading third-party IoT cloud platform in the field of intelligent lighting. It has already supported many traditional lighting companies in smart homes, smart buildings and smart cities. Change. Regardless of business proficiency, industry maturity or technology, Yunzhiyi is the leader of cloud platform manufacturers in the industry, and it is the “golden†that traditional lighting manufacturers urgently need to plate.
Reflecting on yourself, in the stagnation, have you resisted this round of "killing"?
Smart lighting is just a segment of the LED market. Although it is very attractive, it is also very competitive. First, the LED market segment is also very broad, including health lighting, plant lighting, automotive lighting, visible light communications, and LED apparel. LEDs are large in volume and have a lot of data, and industry diversion is important. Secondly, the hardware requirements of related intelligent devices are simple, and the solutions can be widely replicated. Once a large number of LED lighting companies flood into the field of intelligent lighting, it will inevitably lead to a new round of intense price “killingâ€, when the technology is comparable. Under the hood, manufacturers that provide the best services and solutions must first gain a foothold in the industry.
Therefore, LED companies need to think about the advantages and disadvantages of smart lighting in the face of the thermal phenomenon of smart products, and do a good job in market segmentation. If you are already the steering wheel of the traditional lighting industry, then in this storm of the Internet of Things, find a trusted cloud platform vendor, stabilize the warship, and complete the transformation. In the big winds and waves, Yunzhi Yi is the preferred choice for traditional lighting manufacturers.
I still remember that in recent years, the LED industry has overcapacity, the crazy price has killed the war, and the "blood" lessons that eventually led to the elimination of 4,000 companies are still vivid. When a new environment comes, if you just chase someone else and run your hips without personal innovation, the good environment will eventually face the result of the game. Open cooperation and bold experimentation will also be a good way to open your mind.
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