Let the lighting network marketing be "crazy" again in 2011

According to the analysis of experts, with the rapid development of economy, the future of China's lighting market is promising, and home lighting will truly turn from the age of light sources to the era of lighting. The lighting brand wants to come to the fore, on the subdivision advantage, the overall layout, the use of "pervasive" network marketing model, to create genuine brand lighting company. Compared to straightforward TV commercials, diversified online marketing will be the most senior marketing guru in the lighting industry in the future.

Internet marketing is based on the Internet as a media, new ways, methods and ideas, through a series of attractive network marketing planning, formulation and implementation of marketing activities, and more effective to promote personal and organizational trading activities to achieve a new marketing model. It is an integral part of an enterprise's overall marketing strategy. It is conducted to achieve the total network marketing body or part of its business objectives. It uses the Internet as a basic means to create various activities for the online business environment.

Let lighting network marketing in 2011 crazy

Internet marketing has strong practical characteristics. Finding general methods and laws of online marketing from practice is more practical than empty theoretical discussions. Therefore, how to define online marketing is actually not the most important thing. The key is to understand the true meaning and purpose of online marketing, that is, to fully understand the new marketing environment of the Internet and use various Internet tools to provide effective support for corporate marketing activities. . This is also the reason why online marketing research must pay attention to practical methods of online marketing.

Now search for "lighting" this keyword, Baidu bid has been as high as 2 yuan, lighting network, lighting network and other sites almost tens of thousands, under such conditions, the lighting industry's online marketing has become extremely fierce. A major advertising site, up to thousands or even tens of thousands of yuan, at the same time, lighting, lighting exhibition international and domestic is also one after another, a huge market so that people have seen this attractive cake.

So choosing a good platform and one or a few or even dozens of keywords that suits you is very important. Although some of the keywords are popular, they are too wide-ranging and competitive, and of course the price is expensive. Unpopular keywords have no effect and do nothing. So how do you do it? The most important way of online marketing is search engine marketing. The most important thing is to find the most easy-to-use keywords for target customers in terms of search engine marketing, so that customers can find you and make your promotion the most effective. Taking lighting companies as an example, if we set up the following keywords for a lighting company: the best lighting manufacturers, the best lighting manufacturers, the best lighting providers. The effect is conceivable. And the price of such keywords must be the highest.

There are three steps to choose a good keyword: 1. Avoid blindly pursuing hot keywords; 2. Avoid choosing keywords with too many attributives; 3. Do market research to find the most easily used keywords for customers. The engine can provide relevant data, but this is the confidentiality of search engines. Hope is not big. We still have to work on our own. Baidu has more usage rankings in more search results, but it is less accurate and can be used. Reference.

If you want to promote on a professional platform, of course, the feasibility is very high, but to choose a dedicated and professional platform. The lighting industry is affiliated with building materials, and apart from being promoted in some electrical platforms, more of course is still in the building materials industry website. For example: China Building Materials First Network, this platform will be divided into many types of building materials industry, such as lamps, floors, bathroom, paint, doors and windows and so on. This kind of platform is relatively more professional, and the promotion is stronger and easier to get attention. Moreover, the customers concerned are high quality of the transaction rate.