The huge potential of blockchain technology and the money-making effect it brings have attracted many listed companies.
After sorting out, it is found that as of September 12, more than 80 listed companies have been involved in the blockchain field in the A-share market alone, and they have launched relevant investment layouts in financial, medical and health, intellectual property and other sub-fields. Among them, the game field is regarded as the best entry point for the application of blockchain, and listed companies such as Chenxin Technology, Tianshen Entertainment, Kaiying Network, and Youjiu Games have entered the market in advance.
The popularity of the blockchain has attracted a frantic influx of capital from all walks of life. With a keen sense of smell, many listed companies have also tried to take a ride on this new trend. According to Flush data, as of now, 84 listed companies have set foot in the blockchain field in the A-share market alone.
However, since the blockchain technology is still in the early stages of development and has not yet formed a large-scale commercial use case, how to effectively integrate with it has become the primary problem for entrants to solve. Games, based on their own characteristics of high virtuality and asset digitization, are regarded as the best combination with blockchain technology. Especially at the end of last year, the popularity of CryptoKitties mystery cats, sales reached nearly 40,000 Ether (equivalent to more than RMB 100 million) within three months, completely subverting the market’s perception and imagination and allowing a public company to see it. Here comes a new business opportunity.
In addition, Lianyuyu believes that the development difficulties encountered by the traditional game industry have also forced some listed companies with games as their main business to seek new value points.
Relevant data show that in the first half of this year, the actual sales revenue of the Chinese game market was about 105 billion yuan, a year-on-year increase of 5.2%. This is the first time since 2008 that the growth rate of the gaming industry has fallen to single digits, a 10-year low. At the same time, of the 52 game companies that have been listed, 45 have seen a decline in their share prices, and 38 have fallen by more than 20%. After the positive and negative balances, the total market value of these 52 listed companies has evaporated by more than 856.6 billion yuan.
In this way, the emergence of blockchain can almost be regarded as a "life-saving straw" for some listed companies that are deeply troubled by business transformation.
Layoutists are comingAt present, the combination of blockchain technology and the game industry is mainly reflected in: traditional game embedded blockchain technology, blockchain-based game underlying platform, game distribution platform, cross-game virtual asset trading platform, etc.
According to Lianyuyu’s understanding, listed companies that bet on blockchain games either directly launch games based on blockchain technology, or use mergers and acquisitions, strategic investments and other means to invest in some blockchain start-ups to build blocks. Chain game industry chain. Of course, it does not rule out that some listed companies use blockchain hotspots for malicious hype. After Lianyuyu has not been completely sorted out, the listed companies currently deployed in the field of chain travel mainly include:
1. Youjiu game
On January 8 this year, Youjiu Games, the first A-share game, announced the layout of the blockchain game business in a high-profile manner. Its subsidiary Youjiu.com was the first to launch the blockchain game channel and will conduct in-depth tracking and evaluation of chain game products. Link game works will be accessed in the channel.
2. Zhongqingbao
On January 11, Zhongqingbao stated on the interactive platform that in terms of game innovation, the company will organize teams based on blockchain technology to establish a more transparent, fair and unchangeable game mechanism for the probability of winning or losing the game, and create a good game environment , Such games will be issued overseas by wholly-owned subsidiaries in the near future.
3. Kaiying Network
On March 6, Kaiying Network announced that the company is cooperating with Hero Interactive Entertainment. The two parties will jointly launch a blockchain project to provide users with a new integrated service platform integrating information flow, game platform, and content community.
4. Lineport Interactive
At the beginning of March, Wang Feng, CEO of Linekong Interactive, announced at the company's internal backbone meeting that "Linekong will fully embrace the blockchain, and its games, hardware, and film and television IP businesses will be fully chained", and formally established a blockchain game division. In fact, before that, Linekong Interactive had cooperated with an American game studio to launch a blockchain game called "Dog".
5. Tenshin Entertainment
At the beginning of this year, it was reported that Tianshen Entertainment will develop a blockchain card mobile game based on the MoTIon blockchain game publishing platform, which is expected to be launched in 2018. Later, Tianshen Entertainment responded in an interview that the company is still in the strategic planning stage for this business segment.
6. Raytheon Technology
In mid-March, Raytheon Technology founder Lu Kailin released the smart product of the mining machine at a blockchain conference, and announced that it will combine the blockchain from the three aspects of game smart hardware, game community and e-sports to reshape The player’s game assets turn virtual game assets into mobile digital wealth.
7. Spades interaction
It is reported that Spades Interactive has incorporated the blockchain concept of "Bit Beast" gameplay in the genuine IP mobile game "Xuanyuan Sword and Heroes", which was launched on February 5th. Each "bit beast" is unique and has extremely high attributes, and supports transactions between players. There are only 8888 such independent beasts in the entire database.
8. Chenxin Technology
At the end of last year, Haoxin Internet, a wholly-owned subsidiary of Chenxin Technology, launched the world's first blockchain e-sports acceleration basic service-Haoxin Jingdou Cloud. At the same time, Haoxin Internet also launched a virtual pet development community game "PolyPony Baolima" based on blockchain technology.
9, two three four five
At the beginning of February, the official website of the blockchain project was launched on 2345. At the same time, the "2345 Blockchain Solution White Paper 1.0" and the "2345 Planet Alliance Project" were released.
10. Tech Interactive
On January 10th, Taiqi Interactive, jointly invested by Qihoo 360 and Shenzhou Taiyue, officially released a smart terminal device "Taiqi Cat" (TQC) entertainment cloud terminal based on blockchain technology. Based on the TQC system, Taiqi Interactive will join hands with many of the world's top game research and development companies to continuously output high-quality games built with blockchain technology for users for free, bringing users a new entertainment experience.
11. The Ninth City
On January 16, Ninth City announced that its overseas subsidiaries had signed a cooperation agreement with Shanghai Jinqiu Information Technology Co., Ltd. to formally deploy the blockchain service business.
12. Thunder
Up to now, there are dozens of blockchain games based on Xunlei Lianke on the market, such as: Wanke Monkey, Lianke Fox, Lianke Bear, Wankelong, God of War, Kung Fu Lianke, Lianke Panda, etc. .
13, 360
In mid-February, 360 launched a "block cat" activity. It is understood that "block cats" are virtual cats based on blockchain technology. The first batch is limited to 50,000. According to the reproduction order, "block cats" are divided into generations 0, 1, and 2, among which the first generation is the most precious.
14. Tencent
In April, Tencent Blockchain released the first blockchain game "Catch the Demon Together".
15. NetEase
After the "NetEase Lucky Cat" project ended without disease, NetEase once again launched "NetEase Planet". Not long ago, after half a year of internal testing, NetEase Planet officially opened the public beta.
16.Baidu
In February, Baidu launched the blockchain game "Litzdog". A few months later, Baidu once again launched the blockchain product "Du Universe", which contains many elements such as "blockchain game", "uniqueness", "interstellar crossing", and "decrypting the unknown".
17.Xiaomi
In mid-March, Xiaomi launched the blockchain pet development game "Crypto Bunny".
The water tester meets the watershed for the first timeIt is undeniable that the blockchain game field has received enough attention and attention, but the crazy influx of capital may not be conducive to the development of this emerging industry.
Lianyuyu believes that among these companies that are betting on the online gaming industry, there are many teams that really do real things and want to create explosive works, but there are not a few people who fish in troubled waters and make up for their numbers. At the beginning of this year, the successive daily limit of blockchain concept stocks even aroused great attention from the regulators. The Shanghai Stock Exchange and the Shenzhen Stock Exchange successively issued enquiry letters within a few days, asking many companies to provide further explanations on blockchain-related businesses.
In response, Youjiu Games stated in response to an inquiry from the Shanghai Stock Exchange that the company's current main business is the distribution and research and development of online games and the operation of game media information platform Youjiu.com, which has nothing to do with blockchain business. In response to the Shenzhen Stock Exchange, Zhongqingbao stated that the development of blockchain game products is based on the company’s original chess and card games by adding blockchain technology algorithms to create a new type of blockchain chess and card games. It is expected to be developed It will take 3-6 months and will be released in Southeast Asia. This type of game is still in the exploratory stage.
In other words, these chain game products are still in the research and development stage, and it is still unknown when they will be launched. Regardless of this uncertainty, even the existing chain games have many problems, such as serious homogeneity, simple gameplay, poor user experience, and difficulty in forming continuous attraction to players.
Of course, we do not doubt that the blockchain can indeed bring many novel gameplays to the game industry, and even generate new subversions in the profit model and publicity model. However, this technology is still in the exploratory stage, and there is a great risk in itself. There is still a long way to go before it can be effectively combined with games and other scenes. Practitioners need to be cautious.
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