Aside from the annoyance of the "Prince Edward" incident, Samsung is firmly moving toward the Internet of Things blueprint. Last week, Samsung announced at the developer conference in San Francisco, the United States, that it will integrate more Internet of Things, artificial intelligence (AI) and augmented reality (AR) technologies to build the next generation of Internet of Things (IoT).
To this end, Samsung has three major initiatives, one is to build the Internet of Things cloud platform SmartThingsCloud; second is to upgrade the intelligent voice assistant Bixby, launched version 2.0; third is to cooperate with Google ARcore, force virtual reality.
Samsung Electronics’ performance in the first three quarters of this year has set a new record in its own history. The above actions show that Samsung hopes to change the hardware-based profit model, strengthen “soft power†in the future, better resist risks, and obtain new ones in fierce competition. Winning chips.
Upgrade smart voice platform
At CES (United States Consumer Electronics Show) a few years ago, Samsung has released a future-oriented IoT strategy. The 2017 Samsung Development Conference revealed that Samsung’s Internet of Things strategy is being launched and upgraded.
Previously, Samsung acquired SmartThings, an Internet of Things technology company. This time, Samsung integrated SmartThings with its original IoT business to build a unified IoT platform, SmartThingsCloud, which will provide a single, powerful cloud-based center that can seamlessly connect and control IoT functions. Products and services.
SmartThingsCloud will build one of the world's largest IoT ecosystems. Developers will have access to a cloud API (Application Programming Interface) that can build their own connectivity solutions across all SmartThings-compatible products. It will also provide secure operations and services for industrial IoT solutions.
Smart voice will be the most convenient way to interact. Previously, Samsung acquired VivLabs and entered the smart voice market. In May of this year, Samsung equipped the Galaxy S8 with its own research and development artificial intelligence platform "Bixby" and began to provide "BixbyVoice" service, but the market responded generally.
At the developer conference, Samsung upgraded its smart voice platform, will release Bixby 2.0, and will also open software development kits (SKD) to developers. Bixby 2.0 will be used on a variety of devices, including Samsung's smart TVs and smart refrigerators.
In early 2018, Samsung will launch Bixby-enabled smart TVs in the United States and South Korea to enable voice control and multi-device visual experiences.
Bixby currently has more than 10 million active users. In the future, it will be at the center of the consumer's smart ecosystem. Bixby will launch deep linking capabilities and enhance natural language capabilities to better identify individual users and predict their needs and provide a personalized experience.
In order to build this more powerful intelligent auxiliary platform, Samsung Bixby 2.0 is attracting more developers to use Samsung's device ecosystem to launch more applications and services to create a seamless experience. Bixby2.0 is currently being used as a private beta and the SDK is available to partners and will be available in 2018.
At the 2017IFA (Berlin Consumer Electronics Show) held in Germany in early September this year, the Samsung Pavilion has highlighted the software and services of the GalaxyNote8, with particular emphasis on its intelligent speech platform Bixby.
Samsung's smart phone software service breaks the design pattern of one application software APP on Apple's iOS platform and becomes a menu for various family members' different life work scenarios. The Bixby intelligent voice assistant also works around different scenarios and issues instructions to other related devices and services.
Expand artificial intelligence "friend circle"
Samsung is currently in the best period of its history. In the third quarter of September 30th, Samsung Electronics' operating revenue will reach 62 trillion won, an increase of 29.7% from the same period of last year; operating profit will reach 14.5 trillion won (approximately 12.81 billion US dollars), an increase of 179% year-on-year.
Apple IPhoneX mobile phone adopts Samsung's AMOLED panel, and the global memory chip market is still in strong demand and in short supply, so it is expected that Samsung Electronics' performance in the fourth quarter of this year will continue to grow. This has caused Samsung Electronics' recent share price to hit a new record. It has barely been affected by the imprisonment of Samsung's "Prince Edward" Lee Jae-in.
Samsung is currently the world's largest supplier of TVs, mobile phones, chips, and small and medium-sized OLED panels. Its profit comes mainly from hardware. However, the performance of the Sun Yat-Sen, there is also a "peak" of worries, Samsung must take precautions, just as the resignation of the CEO's right to say, look for new growth points.
The hottest technologies in the world today include artificial intelligence, AR/VR, robotics, and the Internet of Things (IoE). Qu Jintong, Global Vice President and General Manager of the China Investment Department Shen Jin recently pointed out at the Xiaomei Waist Technology Conference in Guangzhou that the Internet of Everything technology is accelerating; artificial intelligence technology is at the peak of expectations; AR/VR technology is at a low point, VR (VR Virtual Reality (VR) technology has been "recovered" and ready to be re-started, while AR (Augmented Reality) technology, due to Apple's launch of ARkit and Google's launch of ARcore, it is expected that AR technology will break out within six months to one year, and there will be many new applications.
Obviously, Samsung hopes to integrate new technologies such as artificial intelligence, Internet of Things, and virtual reality (AR) into its own huge hardware world and create new value.
Strong enemy ring. In the field of intelligent voice, the Biaoxon Echo smart speaker has taken the lead, which means that the Internet giants are applying new technologies and have the opportunity to “attack†in the hardware field. Not to mention that Apple, the rival of the mobile phone field, currently has the world's largest virtual reality (AR) platform.
How to use the advantages of the hardware industry chain from chips, screens, mobile phones, color TVs, and refrigerators to create new "soft-hard-combined" new advantages has always been Samsung's biggest challenge and topic. Therefore, Samsung needs to continuously expand its "friend circle." Samsung is the world’s largest Android mobile phone provider and has the advantage of cooperating with Google. In addition, Google will have to fight against Biaison in smart voice, it is necessary to compete with Apple on the mobile operating system, Samsung and Google together to develop AR is not difficult to understand.
The vice president of Google also joined the Samsung developer conference this year. The cooperation between Samsung and Google is focused on ARcore, and will also be open to developers to develop more innovative applications. ARcore currently has Samsung Galaxy S8 support and will support S8+ and note8. Samsung is researching how to apply advanced target recognition and understanding of space software to the smartphone's camera to create new ways to interact with the world.
The first financial reporter also noted on the 2017IFA that the Samsung's SmartHub FamilyHub highlighted the intelligent voice features and external cooperation. It shouted "TalktoyourFridge" (talk to your refrigerator) slogan. There are more than 50 strategic partners in its smart refrigerators, including Danish Arla and other food vendors, TESCO Tesco and other supermarkets, as well as video and broadcast entertainment information service providers.
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