With the continuous advancement of technology, many of the technology equipment around us have become powerful enough and easy to use daily. Therefore, we have to start thinking about the question "Which segment of the next big event in the scientific and technological community will happen?"
Considering that most technology companies have deepened their tentacles into the field of context prediction technology, we believe this may become the focus of the next wave of technology waves.
To put it simply, the main purpose of context prediction technology is to enable the device to help us complete some daily tasks without the user's opening. Among them, Cortana, the latest voice assistant application built into Microsoft's Windows Phone 8.1 operating system, can provide users with useful information in a timely manner by "observing" the user's application and device usage habits and the information obtained. For example, Cortana can automatically provide users with content such as flight information and boarding passes on the way to the airport. It should be noted that Cortana can complete this task without any operation by the user, and can share this information to any associated mobile phone application.
It should be pointed out that at present, Microsoft pays more attention to Cortana than any other product. At this year's Microsoft Build Developers Conference, Cortana is the undoubted star product of this session, and its importance even exceeds the company's flagship Windows and the Windows Phone operating system that was just ushered in at that time.
Of course, Microsoft is not the only company that is ambitious in this area. At present, Google (Weibo) is trying to establish a foothold in this field by building a more complete Google Now service for the Android platform; Yahoo spent $ 80 million earlier this year to acquire Android-based usage data and location information for Android The user presents Aviate, the developer of the dynamic main screen application with the best display mode; Nest's new thermostat can adjust the device settings according to the user's habits to manage the indoor temperature more efficiently.
On the other hand, the lack of ability to predict user behavior is also one of the most important reasons why Apple Siri is often overlooked by people. In fact, Apple has spent years creating such a voice assistant, but Siri has little use other than helping users set alarm clocks, check the weather, and read text messages.
So why do we need to pay so much attention to context prediction technologies?
We believe that as these technologies mature and wearable devices become more popular, the importance of services such as Cortana and Google Now will only increase. Moreover, after such technologies mature, the interaction between users and mobile phones, watches, TVs, and even cars will become easier and more natural. For example, a similar technology can remind users to focus on the road while driving, or use the history of on-demand video streaming services to determine which type of video the user likes to watch.
It should be said that such a practical application prospect is precisely the most important reason why Google repeatedly mentioned Google Now when launching the Android Wear platform. After configuring Google Now, future Android smart watches will be able to predict the user's destination and to-do items, and then proactively provide information that the user may wish to view based on this data.
In all fairness, the answer to the question of how much such technology can play in the real world is currently unknown. But what is certain is that if there is no built-in context prediction technology, any smart watch will be just a product similar to Samsung Gear, that is, users need to constantly slide the screen to find the information they need.
It should be pointed out that since services such as Cortana and Google Now need to continuously record and track user's dynamics to be able to operate more effectively, the rise of such services has also attracted great attention to privacy issues.
Marcus Ash, the project manager responsible for the development of the Cortana team, said that Microsoft has given great attention to data collection and privacy protection when designing Cortana. For example, Cortana has a built-in privacy control panel where users can view what information the service has collected and recorded. Moreover, external applications cannot read the collected data without authorization.
"When you start to dabble in a new technology like this, you have only one chance to win. And if you mess up, you will have a hard time." Ash said.
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