With the continuous development of the cloud communication industry, this industry has become a hot industry, and the giants have entered the game to compete for this tens of billions of "cakes." At the 2017 Hangzhou Yunqi Conference, Alibaba Cloud Communications was incorporated into the Alibaba Cloud System to build the C-PaaS platform. Netease also began to strengthen the combination and application of cloud communication services and industry scenarios.
Ali, who finally announced his admission for many years, caused a lot of fluctuations in the cloud communication industry. Many small and medium-sized enterprises engaged in cloud communication shouted "the giants began to reshuffle." At the Yunqi Conference held in Hangzhou in the middle of this month, Alibaba Cloud and Ali Communications announced the joint creation of the Alibaba Cloud Communications PaaS platform (C-PaaS). Ali Peng, general manager of Ali Communications, said that Ali Communications will be merged into Alibaba Cloud and become an important part of Alibaba Cloud. At the same time, it can enjoy the capabilities of Ali Group's artificial intelligence and big data, and directly graft it into the cloud communication business.
Relevant industry insiders told reporters that at present, the target group of Ali Communications is more based on Alibaba Cloud's SMEs, and the technology is also biased towards PaaS. Enterprises such as Ronglian Cloud Communications have wider coverage, and technology and products have also been extended to SaaS applications. The scale of China's cloud communication market is expected to exceed 10 billion yuan this year. With the continuous advancement of the cloud in the communications industry, artificial intelligence and large household data have become common terms in the mouths of companies such as Ali, Tencent, and Ronglian. The competition for abilities and the competition for the scenes have become more intense.
At the 2017 Hangzhou Yunqi Conference, Alibaba Cloud and Ali Communications announced the joint creation of Alibaba Cloud's communication PaaS platform C-PaaS. The Chinese cloud computing provider that provides the underlying IaaS service is also starting to move to the PaaS layer.
According to Yu Pengwu, Alibaba Cloud Communications will be responsible for building the C-PaaS platform after being integrated into the Alibaba Cloud system. Backed by Alibaba Cloud, Alibaba Cloud Communications can package ECS servers, storage, and big data solutions together to provide a complete solution. At the same time, since Alibaba Cloud is a business of Alibaba Group, the original large-scale data and artificial intelligence of the group's laboratories and research institutes can be directly grafted into the cloud communication business. In addition, Alibaba Cloud Communications will work with other partners.
In an interview with reporters, Yu Pengwu said that Ali Communications integrates basic communication resources, including operators, as well as overseas global virtual hosting services; internally, it integrates Ali's technical capabilities, including semantic analysis and big data analysis. Ali Communications also needs to innovate according to the characteristics of its products. Ali Communications was established for the Ali ecology, first of all to meet the needs of the Ali ecology.
Although another cloud computing company in China, Tencent Cloud, is behind Alibaba Cloud in the field of cloud computing, its deep accumulation in the field of instant messaging is what Ali lacks. In December last year, Tencent Cloud successfully won Avaya with its technical capabilities in social communication, live video, live broadcast, PSTN and intelligent voice. The two sides said that they will cooperate in the field of cloud services in the communications industry and jointly promote Cloud industry construction in the communications industry.
Vertical segmentation is the advantage of SMEs
Although Ali Communications has the technical and ecological support of the entire Ali Group, it seems to be raging, but this does not mean that Ali's entry will promote the industry to reshuffle. Compared with Tencent, NetEase and other peers, Ali Communications is too late to enter the game, still in its infancy.
At the same time, industry insiders pointed out that the current products of Ali Communication and Tencent Cloud Communication are more strategic product lines and occupying pits, solving the strategic intention from the single service to the cloud market ecology.
However, when Ali announced that he entered the cloud communication industry, it still brought a lot of pressure to other companies. Sun Changxun, CEO of Ronglian, said that compared with Ali Communications, Ronglian has a earlier and more vertical layout on cloud communications. “The advantage of Ali Tencent NetEase is to win customers, and Ronglian is in the depth of products.â€
Yu Pengwu pointed out that Ali himself tried not to do very vertical things, but gathered some merchants through the Alibaba platform to let the merchants accomplish these things. Therefore, the entry of Ali Communications does not form a direct competitive relationship for some vertically segmented cloud communication companies.
According to Sun Changxun, there is no oligarch in the cloud communication market, and the diversity of communication services allows all communication service providers to have their own focused services, such as specializing in corporate SMS, call center, and corporate customer service.
Sun Changxun further pointed out that with the further acceleration of enterprise cloud deployment, the cloud communication market is also large enough and the prospects are very broad. According to IDC, the global cloud communications market will reach 20 billion US dollars by 2019, and the compound growth rate will be three times that of the traditional enterprise communications market. The scale of China's cloud communication market is expected to exceed 10 billion yuan this year.
Technical ability and scene disputeAs the communications industry gradually moves up the cloud, big data and artificial intelligence have become one of the indispensable capabilities of the cloud communication industry. It is also intended to make more accurate matching and recommendation of the scene. This is especially important for communications companies.
Sun Changxun pointed out that in the future, enterprises will not be satisfied with the basic communication capabilities of SMS, voice, call, audio and video, etc., and will superimpose new technologies on these basic services, such as the use and mining of communication data, and the intelligentization of call services. There are also many scenarios applied, such as intelligent customer service, predictive outbound, big data, Internet of Things in smart home, transportation, agricultural communication and data services.
For cloud communication platforms, competitiveness depends on the experience and service enhancement capabilities in the scenario. How many users can be covered by communication capabilities that can penetrate into business? Is the scened landing more grounded? It is necessary to see how cloud communication companies come to "encapsulation" to get closer to the communication service needs in a certain scenario, and to better solve the "pain point" under the scene.
In an interview with reporters, Yu Pengwu said that from the Alibaba Cloud platform to today's cloud communications, this change is mainly from convergence capabilities (including the communication capabilities of operators) to technology-based dividends, that is, technology to achieve business scene innovation. The reason why operators choose to cooperate with Ali, the most hope is that Ali will help him find new application scenarios, provide operators with basic telecommunications capabilities, and provide a new business growth point for Ali to provide customers with a model.
For Ronglian, the PaaS communication cloud is the foundation. By adding new functions and new services on its platform, it will expand the application scenarios of communication services. In another dimension, Ronglian continues to change and build aviation, finance, and Customized new communication scenarios such as online education, medical, transportation, and enterprise management software.
It is understood that Netease also began to strengthen the combination and application of cloud communication services and industry scenarios. In May of this year, Netease Cloud's Netease Cloud and Video Cloud business began strategic integration. Xu Hangsheng, a senior expert of the NetEase Technology Committee, said that the diversified and scenariod instant messaging R&D needs are increasing, and the private cloud customized service model is the trend. The main goal of NetEase Cloud Communications is “stability†and “ease of useâ€. Enhance customized services for private clouds.
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