In the author's impression, the concept of smart home should have been talked about as early as the early 2000s, almost all of which are some luxury residential applications abroad, and from the security industry, smart homes started almost in 2007.
The status quo of the tepid industry
From the perspective of national demand in my country's smart home market in 2014, South China, dominated by Guangdong and Shenzhen, accounted for 61% of the total demand, followed by Shanghai, led by East China, with 16%, and Beijing led by North China, with 10%. , Central China led by Chongqing accounted for 9%, and other regions accounted for less than 2%. It can be seen that the current smart home market is still mainly concentrated in coastal and economically developed first-tier cities. The author believes that smart homes inevitably need a certain economic foundation to support their development. In the past decade, China’s economy has developed rapidly, and people’s pursuit of quality home furnishings has greatly increased. At the same time, the awareness of safety has also been further enhanced. Very big. In addition, in recent years, the home appliance and network industry giants have tested the smart home market, which shows that everyone is optimistic about the prospects of this market. However, judging from the reality, my country's smart home market has been tepid, which has not reached the expectations of many companies joining this industry. So how long is the market exploration period of "crossing the river by touching the stones"? The author estimates that within five years, due to the outbreak of China's civil security market, the smart home market will become hot.
To explore the reasons for the tepid market, the author believes that there are several reasons:
Product adaptability is not strong, unable to fully meet customer needs
The first aspect is that in the early stage of the smart home, in order to hype the concept, attract eyeballs, blindly exaggerate the functions, coupled with the misleading of science fiction films, the ideal smart home in the minds of the public is omnipotent, as far as the current level of technology is concerned, many It is still very difficult to realize the ideal state, which has caused a big gap in the customer's psychology, and the satisfaction will naturally be greatly reduced.
The second aspect is that the early smart home products completely copied the foreign model. We all know that the West is dominated by single-family villas, while the domestic is dominated by apartment-style houses. It is definitely not appropriate to use the villa plan to make houses. Only the security module is not feasible for domestic and foreign needs. The monitoring equipment of European and American villas is installed in the yard, and the alarm is installed in the doors and windows, while the domestic monitoring and alarm are installed in the room. This will involve the privacy of the owner, so many customers are very entangled in this. This is also one of the reasons why smart homes could not develop on a large scale in the early days.
Insufficient brand awareness, it is difficult to stimulate terminal sales, and the pressure of channel development is huge
Smart home market promotion is limited to a small area, not reaching the masses, unable to stimulate terminal sales through the brand, resulting in huge pressure for channel development. Observing the promotion of domestic smart home brands, it is not difficult to find that most of them are limited to the industry. A few companies realized the problem and began to set up a smart home experience center, and cooperated with home furnishing stores to open a demonstration platform, or promoted to the public through online promotion. However, there is often a lack of planning and insufficient implementation, and the results are not very obvious.
Weak channel technology
Smart home is a comprehensive control system, including home wiring system, home network system, smart home (central) control management system, home lighting control system, home security system, background music system, home theater and multimedia system, home environment control System and other eight major systems. The entire system needs to integrate many products to build a network. When operating a smart home project, it requires a lot of technical personnel. Whether it is product selection or installation and commissioning, it needs to be fully controlled. This is not the same as many traditional products. In the same way, it is not only the sales and the on-site installation. Because of this, regional agents are often unable to independently handle installation and commissioning issues.
The smart home of the future
In the future, the smart home life we ​​can imagine is that every family can realize that even if you are away from home, you only need to remotely control the home smart systems through your mobile phone or tablet. For example, turn on the air conditioner and water heater in advance on the way home; when you open the door at home, with the help of door magnet or infrared sensor, the system will automatically turn on the aisle lights, at the same time open the electronic door lock, security and disarm, turn on the lighting fixtures and curtains at home to welcome you The return of... Therefore, the development trend of my country's smart home should be:
Visual security assurance
Safety is always the first requirement of the house. In the future, the product function of smart home security should promote visualization. For example, we developed a smart home product for villa security-Shuanju. This series of products is a disruptive change in the field of smart home and alarm services. It adopts the latest video analysis technology and remotely monitors with the "Sky Eye Service Center". It can be visualized and has no false alarms. At the same time, it uses efficient intelligent analysis and diverse Features such as integrated security equipment access, rich application modes, and powerful scalability announce the birth of another iconic and original product in the smart home and alarm service industry.
Open family information platform
The smart home system should not be limited to perception and control, but should include centralized management of any information related to the family. Therefore, the smart home system needs an open family information platform Express Home. The platform can integrate household-related payment information, such as bill pushes for water, electricity, and coal, and online payment. It is also possible to integrate the promotional information of surrounding merchants pushed by the geographic location of the family. If you connect with the community, you can push community information, notifications, event information and other content to the smart home system at home. Now with the development of the times, many domestic excellent smart home products such as the CubiterTM smart home system developed by Shanghai Kubit Internet of Things Technology Co., Ltd. continue to emerge, meeting the individual needs of different users, complying with the policy of energy saving and emission reduction, and allowing more Users enjoy the smart life brought by superb technology.
Simple wireless deployment
In the past, the integrated wiring of smart home systems made smart home products hang at the high end of the market. The need for professional design and wiring before decoration is also a major factor restricting the development of smart homes. In order to solve the shortcomings of wired, digital wireless technology has been developed on a large scale around the world, and its features such as convenience, flexibility, and no blind spots have been favored. Maybe a few years later, the integrated wiring will become the past in people's memory.
The wonderful life scenes make us look forward to smart homes even more. At the same time, the reality is that smart homes are gradually improving in accordance with market demand, and they are bound to be in full bloom in the near future.
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