A few days ago, the market consulting organization Frost & Sullivan's "2011 White Paper on China's Mobile Security Products Market" showed that with the popularity of 3G networks and the increase in the market share of smart phones, the types and number of wireless mobile phone applications have grown rapidly. At present, there are five main types of business with significant security risks: mobile games, mobile stocks, instant messaging, mobile payment, and mobile phone book management.
The report points out that from the perspective of current wireless applications, the top ten applications that users pay attention to include mobile phone newspapers, mobile games, mobile TVs, application stores, and mobile phone stocks. At present, the key services that users pay attention to are still more focused on practical applications, and most users' awareness of security has not yet become explicit. However, with the increase in user service utilization, business-related security issues will also appear. According to the business statistics of the growth rate, there are as many as ten kinds of businesses with hidden security risks.
--mobile game. At present, in the research on the security needs of mobile online game users, it is clearly stated that 26.4% of users have no demand. It is estimated that by 2012, mobile games will usher in the first wave of growth peak, and the market size is expected to reach 6.5 billion yuan. At present, mobile online game users are not concerned about the security of their accounts. The development of mobile online games in the future must also be accompanied by the development of viruses, and at the same time people's awareness of the safety of mobile online games will gradually increase. In the future, special anti-virus software for mobile online games will be an important direction for mobile phone security.
——Mobile stocks. Due to the fact that the overall number of users of mobile phone stocks in China is still relatively small, the target of the virus has not yet targeted mobile phone stocks software. Mobile phone stocks are directly related to the security of user account funds, and have higher security requirements than communication accounts. Therefore, security requirements based on mobile stock trading software will further increase in the future.
——Mobile payment. The report shows that according to the development of China Mobile's mobile phone payment business in 2010, the market transaction volume in 2010 will exceed 1.15 billion yuan; and by 2013, the transaction volume is expected to reach 7 billion yuan. In addition, the current main purpose of the operator's mobile phone business is to pay mobile phone bills, which account for more than 90% of all transactions. At present, a Trojan horse program called "Taobao hijacking" is rampant on the Internet, stealing user account information, and it is difficult to recover the user's lost money. The development of mobile payment will inevitably drive the demand for mobile phone security.
--instant messaging. As of the end of 2010, the number of mobile IM active users in the Chinese market exceeded 190 million, and the total number of users exceeded 410 million. The mobile IM active user market has not changed much. Mobile QQ still ranks first in the market with a market share of 52.1%, and Fetion and mobile phone MSN rank second and third. PC-based IM software viruses are emerging in an endless stream, and antivirus software is also very timely and effective in monitoring various IM viruses. At present, mainstream IM software has a mobile version. With the development of smart phones and the development of 3G networks, the proportion of users logging on IM with mobile phones is increasing. Viruses based on mobile phone IM will also blow out in the future.
——Mobile phone directory. At present, the mobile phone directory is the core data for users. At present, some virus software can steal the user's directory data and send harassment information, or even scam. According to the survey, the current security requirements faced by mobile phone directories are as follows: directory recovery and backup, directory encryption, anti-theft, and remote locking.
At present, in response to the endless security needs and the emerging security issues of various mobile phones, more and more mobile phone security manufacturers are actively investing in the development of mobile phone security products, and the mobile phone security industry chain has gradually formed. At present, the industry mainly cooperates with security vendors and terminal vendors or online channels such as WAP and the Internet to provide users with a secure download platform for mobile phones. As telecom operators gradually step into the field of mobile phone security, it will promote in-depth cooperation between mobile phone security vendors and telecom operators.
According to the report, as of the end of 2010, the number of active users of mobile security products in China reached 72.4 million, and the number of active users reached 28 million. The number of active users and active users respectively more than doubled compared with the end of 2009. The size of activated users has increased by 170% compared with 2009. According to the market share of the number of active users, NetQin ranked first with more than 49.01 million active users and a market share of 67.7%, leading the overall market. 360 Mobile Guardian, Jinshan Mobile Guardian and Kaspersky followed with 8.6%, 6.4% and 4.8%.
The report predicts that future operator intervention will have an important impact on the mobile phone security industry, which will cause fluctuations in the life cycle of mobile phone security vendors. Faced with the increasingly prominent mobile phone security situation, security vendors ’technology accumulation, update efficiency and The application of "kill" technology, the development rhythm for multiple platforms, the reasonable application of patented technology, a larger market size, investment in research and development, and innovative ideas for business models will determine the future development of mobile security companies. The report pointed out that professional mobile phone security service providers represented by NetQin have greater advantages in user development, and deep strategic cooperation with operators and terminal manufacturers will continue to promote and guide the rapid growth of the mobile phone security industry.
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