Recently, Tsinghua Tongfang's LED backlight display module industrial base in Nantong City, Jiangsu Province broke ground. The base will invest 1 billion yuan in the first phase, and the annual production capacity is expected to reach 7 million sets after mass production. With the addition of four production lines in Shenyang, the annual production capacity of Tsinghua Tongfang LED modules will be close to 10 million sets, and the upstream layout of the industry will become more and more perfect.
It is understood that Tsinghua Tongfang invested 800 million yuan in the digital TV base in Shenyang to build four LED backlight display module production lines. It has completed the commissioning work and gradually entered the mass production stage. The production line is expected to have an annual production capacity of 2 million sets.
Since the LED module accounts for a large part of the cost of the LED backlight TV, "the LED backlight module production line can save about 30% of the cost of our LED TV after it is put into production." Tsinghua Tongfang Consumer Electronics Division Assistant General Manager, Brand Promotion Center Director Song Wei told Sina Technology.
Industry experts said that Tsinghua Tongfang has invested a lot of money from the development of LED chips, LED packaging and LED modules, and has become the company with the deepest LED industry chain in domestic household electrical appliance enterprises. It is also because of the formation of a complete LED industry chain, "Tsinghua Tongfang's LED backlight LCD TV is about 1/3 cheaper than other brands of LED TVs on the market."
According to industry insiders, Tsinghua Tongfang, which officially entered digital TV in 2004, although it started late, has taken a different trajectory from other color TV companies in China. Color TV companies pay more attention to the manufacture of downstream terminal products, while Tsinghua Tongfang pays more attention to it. The layout of the upstream industry. This is not only reflected in the LED TV market, but also on Internet TV.
In March, China Internet TV (CNTV) just obtained the Internet TV operation license issued by the State Administration of Radio, Film and Television. Tsinghua and the company took the lead in signing it and embedding its legal content into its TV products. "Before and after the World Cup, our new Internet TV products integrating the CNTV broadcast control platform will soon be available." Song Wei said. In fact, Tsinghua Tongfang has laid out the field earlier. As early as February 28, 2008, Tsinghua Tongfang had invested 150 million yuan to invest in BesTV, an IPTV operation company of Shanghai Wenguang. Today, BesTV has also obtained an operating license for Internet TV. Tsinghua Tongfang is currently the only color TV company that can obtain the “legitimate†content of two licensed operators.
In addition, before and after May 1st, the Qinzhou project of Tsinghua Tongfang with an annual output of 4 million digital TVs officially started. With the investment in related software and hardware fields, the digital TV industry chain gradually penetrated upstream and downstream.
Industry observers said that although Tsinghua Tongfang launched flat-panel TV products for the first time in 2006, the layout of its industrial chain has begun to exert its strength in the market.
According to Wang Lianghai, general manager of Tsinghua Tongfang TV (THTF), in 2009, Tsinghua Tongfang LCD TV sold more than 2 million units, of which exports increased against the trend, accounting for 70% of the total sales, estimated to exceed 1.5 million units, and the amount will exceed 300 million US dollars. .
"Tsinghua Tongfang strives to become one of the mainstream brands of domestic flat-panel TVs in the next two to three years. In 2012, it will reach the target of 5% of the domestic flat-panel TV market." Wang Lianghai said.
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