Where are the smart hardware outlets?

With the advent of smart hardware, the shipment of intelligent hardware has gradually increased, and the user experience has not been well received. Many smart hardware have similarities and have not made any breakthroughs. However, why is this happening and how should the smart hardware go?

The spring of smart hardware seems to have come. Intelligent hardware information floods the major news media technology pages. Internet giants such as BAT, Xiaomi, 360, and Jingdong all made inroads. 360 hardware malls went online and broke 2.55 billion in 3 days. Traditional home appliance manufacturers and a group of start-up companies are plunged into the research and development of intelligent hardware. Starting from smart hardware and crowdfunding platforms, millions of projects are successfully completed. It seems that as long as there is a complete team, there is a slight Reliable ideas, simple packaging or direct ecological effects renderings are available on the Internet and investors can be favored. The field of smart hardware has been aroused to a certain level. It seems as if all the fruits have been harvested and waiting for the champagne to open the carnival.

Is this true? In fact, the fierce new smart hardware and smart hardware shipments and user experience can be described as a match between the two! Most of the smart hardware projects have not been successful. On the contrary, a large number of smart hardware startup teams are struggling, or are in jeopardy. Cases of shutting down abound are commonplace.

However, who is pushing smart hardware into the abyss?

First, smart hardware abuses the concept of "smart" and excessively overdrafts the user's curiosity

In the circle of smart hardware, we hear more about the "subversion" tradition, plus the CPU, plus sensors, connection app, and a reminder for a non-timed alarm clock called smart hardware! There is no grasp of the user's pain points and real needs, there is no market research, just use the existing technology to simply stack the product's "pseudo-demand." Most of the smart light bulbs can connect to the app to turn on/off the light on the mobile phone, or to freely convert colors. They look all sorts of fun and cool. However, this kind of eye-catching product lacks the design of hard functions and users' pain points. No use, just a gimmick.

Smart wear, smart home, smart health, itself is a transformation of the wrong concept, we look forward to intelligence, we look forward to wisdom, and simple stacking of hardware products and their literal definition of "smart" meaning there is a big difference. There is a huge gap between user expectations for smart products and smart products for user experience.

As a responsible hardware practitioner, one should be very cautious when it comes to "smart" a product. Because I know that relative intelligence, I have a long way to go with my team.

Second, intelligent hardware fast-food product development process, resulting in "indigestion"

fast! fast! fast! Someone beat the drums behind the scenes. In order to compete for the cake, all of them were devoured. After one year or even six months out of a product, the hardware was simply built and put together. Those companies and teams that are really worried about real innovation and research and development are unable to hold back, can not bear ridicule and pressure, in order to be listed earlier, had to give up some of the time cost and practical "hard technology." Benign market competition drives changes in the industry, and products that lose time and quality are quickly available. Just as a tricycle was dragged onto a highway by a sports car, the speed was up, and it was also scattered at any time. The “fast” of front-end R&D is only to throw a semi-finished product to the user. This loss is temporarily passed on to the user, and ultimately it is still to be digested by intelligent hardware. We can't help but ask: If there is no time for carving, what about product quality?

Third, smart hardware in childhood, the supply chain is "hard injury"

Smart hardware is still in the development stage, and it is difficult to form mass production of products. This is a flaw in intelligent hardware. For a processing and manufacturing company that is king in quantity, it is difficult to survive without the support of quantity. The processing and manufacturing companies are undoubtedly a large body of personnel. The operation of this large body is mainly profitable by the meager individual profitability of heads. They hope that the amount of product orders processed is stable, the production line is sustainable, and the staff's operational proficiency is With continuous improvement, processing costs are gradually reduced, and many smart hardware do not have the above-mentioned conditions.

For the production and processing company's management team, any smart hardware production and import need to be careful. The introduction of a new product itself is a process of transforming the product from R&D to trial production and then from trial production to mass production, which requires a lot of manpower, material resources, and time costs. If the previous product development has a big flaw, the cost of this process will be higher. The new product introduction itself is the pain of the production company. For smart hardware products, the supply chain loves it even more! Accepting the fear that there is no quantity in the late period will cause great losses; More often than not, manufacturers are choosing smart hardware products. Most of the smart hardware is actually “pseudo-party”, and the supply chain has undoubtedly become the “hard-witted” of intelligent hardware.

IV. Intelligent hardware founders in the Internet predators pool struggled

Together with the smart hardware industry, major internet giants have made full use of the accumulated Internet resources to establish intelligent hardware service platforms. The name is “Intelligent Hardware” to provide service platforms and entrances. In fact, it is a big flag, and Lishantou, which allows smart product start-up companies to choose Station team, forming its own smart product group. In line with the Internet's first survival rule, good creative products lacking core technologies either recruit recruiters or kill them. Xiaomi sells the millet bracelet at a cost price of RMB 79 with its strong marketing and financial strength, which allows the smart hardware industry to enter the price competition stage in advance. 360 presents smart hardware for free. I think that all major smart hardware is big, and the intelligent hardware field is another drop, another Uber. Being a rich man's money-laden game isolates many small smart hardware teams. Regardless of the marketing and advertising advantages, the product's upstream and downstream advantages all belong to the rhythm of the spike, which undoubtedly casts a shadow on the ideal intelligent hardware entrepreneurs and the entrepreneurial environment.

The emergence of a nascent field, the market soil that needs enough space, in simple terms, need to have a profit, only profit can promote the development of more intelligent hardware products, can promote more intelligent hardware team to participate in, bloom, contend, Create a feast of smart hardware. However, smart hardware start-ups are struggling to survive in the smart hardware market, which is free of cost and low price strategies.

Fifth, the smart hardware entrepreneurial team is the way to return to the essence

In 2014, I experienced a period of confusion and spent several years trying to make a safe cup worth the money. All the friends around you say, you see, that is, your movement is too slow. Other people's smart cups are listed and sold hot. When I couldn't sit still, the function of water quality monitoring and reminding of foreign objects caused the production link to be more complicated than usual. My production manager repeatedly suggested canceling this function. At first, several of us were very upset and waited for a moment to think about it. If these two functions are cancelled, what kind of pain points can the user solve? The drinking water environment has become worse and worse. Especially when one family bought counterfeit and pure water, the family was uncomfortable to drink for a while, and the daughter even experienced vomiting and diarrhea. For this reason, we persisted and spent a lot of time. The time and cost can be used to test the results of the water quality monitoring team when my team thinks the value I also think of the value.

Smart hardware is a newborn baby, and it takes a long time to mature it. This is an inevitable trend, and its arrival will be of great help to the community. The growth of smart hardware requires many help, and it also requires its own learning, innovation, and overcoming difficulties. The government's support is indispensable. It is unanimous and hard work. It is undoubtedly the embarrassment of smart hardware, and it only requires the guidance of others. , Learn and cooperate together to make smart hardware grow.