Beijing morning time on August 18 morning news, Apple iOS 11 includes ARKit, this is a development tool, with its developers can easily create high-quality AR experience. ARKit may have an impact on the automotive world because it will be easier to bring virtual showroom experience to potential buyers and car makers through ordinary consumer devices.
Let's give an example: Developer Augmently developed an AR experience with the iOS 11 Preview ARKit tool, which includes a rendering 3D model of the Mercedes-Benz sedan. The details are very realistic, the model interior can be interactive, and the user can also choose different colors. The model is stationary and the user can rotate around the car in the virtual world and view it from all angles.
At the large-scale motor show, virtual showrooms and AR demonstrations have been widely accepted by car manufacturers, almost becoming the standard. Some dealers also provide special hardware. With ARKit, you can let the experience come to an end. Everyone can experience it with an iPhone.
The traditional car sales model has been affected by startups. For example, Tesla only sells cars online. The showroom is only used to allow buyers to personally check the car. Online car buying start-up companies are growing, they are complementary to the physical sales model, and even Amazon is doing experiments to sell cars through the Internet, it is particularly concerned about the European market.
There are many solutions that do similar things, but they are imperfect, difficult to use, and imperfect. ARKit can replace them. Only system-level tools and high-quality experience can influence car sales, presentations, and showroom displays. High threshold. ARKit can not only promote AR to the mainstream, but also can bring great help to online car sales.
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