On March 3, Yang Yuanxi, a member of the National Committee of the Chinese People's Political Consultative Conference and a member of the Chinese Academy of Sciences, said in an interview during the two sessions of the National People's Congress that China has successfully launched four Beidou navigation test satellites and 16 Beidou navigation satellites, and the “three-step†strategy for Beidou navigation project construction. The second step of the goal - Beidou satellite navigation area networking has been successfully implemented.
Speaking of satellite navigation, everyone's first reaction is, "Hey, I know, not GPS." Indeed, at present, GPS technology from the United States monopolizes more than 95% of civil navigation software.
When it comes to Beidou navigation, most people may not know what to do. Is it independently developed by China? Is it better than GPS? Is the technology mature? A series of problems followed.
"People don't understand Beidou navigation, the main reason is that it has been used more in military and professional fields before, and has little to do with the lives of ordinary people. However, as Beidou navigation enters the civilian sector, Beidou navigation industry will usher in an explosive growth period. Hu Guozheng, chairman of Zhongdao Hengda Electronic Technology Co., Ltd. said in an interview.
He re-entered the cross-border venture from the financial industry. He recently obtained the license issued by the Ministry of Communications and will soon become the leader in the field of civil navigation. "Now the promotion of the civilian sector can't keep up. I hope that in response to the call of the country, the Beidou navigation technology will be brought into the civilian sector. This will be a market that is unimaginable." He is very motivated by the future of capital operation. Excited to predict, by 2020, GPS may withdraw from China.
"Two passengers and one crisis" pilot
There is a reason why Hu Guozhen is so confident. On December 31, 2012, the Ministry of Transport issued the Notice on Accelerating the Implementation of the “Demonstration System Project for Monitoring and Management of Key Transportation Processesâ€.
According to the documents of the Ministry of Transport, China will try to force “two in Jiangsu, Anhui, Hebei, Shaanxi, Shandong, Hunan, Ningxia, Guizhou, Tianjin and other nine provinces and cities in the two years from 2014 to 2015â€. The passengers are in danger (tourism chartered, bus, dangerous goods transport vehicles) vehicles installed dual-mode Beidou navigation equipment, and then promoted throughout the country.
Prior to this, Beidou navigation was basically used in national defense and professional fields. The country's self-developed navigation system is also for national security, so that you can master the key to your own door. The announcement of the above "Notice" also further upgraded the national strategy of Beidou Navigation.
“The “Notice†of the Ministry of Communications means that Beidou Navigation will be further open to the civilian sector. This is an opportunity.†Hu Guozheng told reporters that the company will focus on the above nine provinces and cities, and plans to invest 200 million yuan to set up East China and North China. The five information processing centers in the five major districts of South China, Central China and the West, as well as the inspection platforms of 15 key cities, rapidly developed market channels and occupied the market. "Our goal for the next two years is to capture 80% to 90% of the market share of 'two passengers and one crisis'." But he also admitted that with the introduction of incentive policies, more companies will join the competition. The civilian sector of Beidou navigation will also become a red sea. He revealed that the company has already integrated several upstream and downstream enterprises, and everything is ready to go.
Technology is stronger than GPS?
The opening of the "two passengers and one crisis" field means that Beidou navigation is not far from personal mobile navigation and personal car navigation. However, Chinese people still have relatively little understanding of Beidou navigation. What advantages does Beidou navigation technology have over GPS? Can it really beat GPS? At present, "two passengers and one crisis" is forced to install Beidou navigation, but for individual users and mobile navigation and other software parties, will they be willing to use Beidou navigation?
Although in the opinion of the public, China's independent research and development navigation system is out of reach, in fact, Beidou navigation technology has been nearly 20 years since the tracking research in the 1990s, and the technology is very mature.
Since 2000, China has been ahead of Europeans and became the third country in the world to have an autonomous satellite navigation system after the United States and Russia. It is compatible with the United States GPS, Russia's GLONASS, and the European Union's Galileo system. Satellite navigation system, also known as the world's four major satellite navigation systems.
The Beidou II system was officially established on August 31, 2004, and the trial operation service was provided on December 27, 2011. Up to now, Beidou satellite navigation system has completed 4 arrows and 6 stars launch, has successfully launched 16 satellites, covering the entire Asia-Pacific region, and is expected to expand its coverage to the world by 2020.
In Hu Guozheng's view, in addition to the current coverage is limited to the disadvantage of Asia, in other respects Beidou is stronger than GPS. First of all, Beidou navigation supports real-time navigation, while GPS does not. GPS irregular updates will easily lead the wrong way to mislead the owner, which will never happen on Beidou navigation. On the other hand, the clarity of Beidou navigation can be as precise as one meter, while GPS is 10 meters. What's more worth mentioning is that Beidou navigation has two-way communication function, and dialogue can be realized between the owner and the owner. “It can be said that Beidou Navigation is a product of mobile navigation, WeChat, driving recorder and alarm system.â€
The market is expected to exceed 400 billion
According to the latest forecast data of China Satellite Navigation and Positioning Association, by 2015, the output value of China's satellite navigation and location service industry will exceed 225 billion yuan, and by 2020 it will exceed 400 billion yuan. Hu Guozheng told reporters that the entire Beidou satellite navigation industry chain is very large, and he also hopes to use the "two passengers and one crisis" as an entrance, paving the way for the large-scale entry into the private navigation application market. "The amount of users is the foundation. As long as we have a huge user base, we only need to charge a service fee to make a profit."
According to reports, each terminal can collect road information in real time, draw maps and provide surrounding road conditions and store data, and even provide time to stay in various places, so as to further analyze and obtain valuable information such as user spending habits. These unstructured data will play a bigger role in the next five years, ten years or even longer, and its profits will not be comparable to selling terminal equipment and traffic charges. From the first day of its establishment, Zhongdao Evergrande established a data center, collected and analyzed data, and used these data at the right time to integrate and produce some civilian products with more market prospects.
“We can provide data to other Beidou related industries by establishing a data platform and using data and template leasing models. The future profit must have a very large piece from the data.†Hu Guozheng said that the next 20 years belong to finance and In the 20 years of Internet integration, capital and high-tech marriage, there are more than 200 companies involved in the navigation industry. There are many opportunities in the industry. He also hopes to form a powerful service platform and a rich data repository through nationwide distribution and integration. In order to integrate the Beidou communication platform, to provide platform services as a profit model, provide an industrial incubation environment in the industrial park, and realize the company's entire industrial chain operation.
However, some experts pointed out that while encouraging the development of the industry, the government should also pay attention to standardizing the market, be wary of the market becoming a vicious competition such as price war brought by the Red Sea, and avoid the reappearance of the photovoltaic industry phenomenon. Yang Yuanxi also said that China should speed up the formulation and improvement of relevant policies for the navigation industry and guide the orderly development of the navigation industry.
In the future, if Beidou wants to really shake the status of GPS, it needs the continued support of the national policy and the acceleration of the deployment schedule. Previously, the Galileo satellite navigation system of the European Union had been struggling due to financial difficulties. The satellite navigation system needs continuous development and construction, and it requires the state's sustained funding, personnel training, and industrial promotion. This will ensure that China's Beidou satellite navigation system will occupy a dominant position in future development and international competition.
On the other hand, the current coverage of Beidou navigation is only in East Asia. In the long run, in order to seize the world market, it is necessary to speed up the satellite layout.
By 2020, whether Beidou can shake the status of GPS, whether GPS will withdraw from China, let us wait and see.
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