In 2010, the consumption trends and changes in the lighting market have attracted much attention. On the basis of laying the market, the top ten consumer demand, such as individualization, energy saving, service and specialization, will dominate the lighting market. Consumers are becoming more rational and mature, which brings greater challenges and opportunities to the lighting industry. Who can get the most out of the consumer, who can win the market!
â– Home lighting
1. Increased demand for personalized lamps
As consumption shifts from necessities to non-essentials, consumption patterns are transformed into enjoyment consumption. The enjoyment of consumption has the effect of expressing self, and its fundamental feature is the diversity of personality. Therefore, in 2010, the growth rate of traditional lighting demand will slow down, and residents' pursuit of individualization of lighting products will increase rapidly. Relevant surveys show that among the factors such as style, price, quality, service and brand, consumers prefer the style.
In 2010, the design of buildings in the large living room and small bedroom layout continued to be popular. The living room and dining room will gradually occupy the focus of the decoration of the living room. People's choice of lighting will pay more attention to the harmonious unity of design beauty and overall decoration. In addition, people are demanding that the lamps can adapt to different occasions and different lighting functions, and the lamps suitable for various use requirements have emerged. For example, writing lights, emergency lights, dinner lights, etc. have emerged endlessly.
2, the brand consumption concept is getting deeper and deeper
In the lighting market, many dealers report that the consumption of lamps by household lighting consumers is more rational from perceptual consumption. From the initial judgment of appearance style, texture, and on-site feeling, the brand gradually transitions to the brand name and high-quality products. Choose, especially for consumers in the high-end market. When choosing high-end lighting, they must pay more attention to the brand and quality of lighting, and the requirements for materials and production processes that determine the intrinsic value of lighting will be higher and higher.
In 2010, with the continuous upgrading of the consumption structure and the improvement of the living standards of the residents, people's requirements for product quality and service will be higher and higher, and the brand concept will gradually penetrate from high-end consumers to low-end consumers.
â– Factory office lighting
3, high-end business lighting won the favor
In recent years, relevant survey results show that due to the sharp increase in operating costs, the labor-intensive industries in the Pearl River Delta and the Yangtze River Delta have begun to turn to the mainland, and a large number of factories in the interior need lighting products; on the other hand, due to the need for industrial upgrading, the Yangtze River Delta, The improvement of the production environment and trade environment in the Pearl River Delta has promoted the release of the rigid demand for office lighting.
4. Diversified styles attract attention
With the continuous development of the business community, more and more people have noticed that office lighting can promote better work for employees, make employees work more pleasantly, and start investment in office lighting. Moreover, the user groups of office lighting are more and more extensive, including small and medium-sized enterprises, personal office and private study rooms, state-owned, collective, large-scale joint-stock companies and other corporate offices and foreign-funded enterprises. Their needs for the office environment are also more diverse, not only requiring lighting, but also focusing on the light environment, requiring a healthy, comfortable and spiritual office environment.
At the 2009 Guangya Exhibition in Guangzhou, as the leading brand in the domestic office lighting field, Yangye Lighting launched five theme-style pavilions with product application experience-style expressions, showing five styles of modern office lighting: modern minimalism, avant-garde fashion. , art concept, technology and environmental protection, luxury classics, to meet the various application environments of office lighting and different hobbies of various user groups, widely praised by domestic and foreign customers. Many industry sources said that in 2010, the market space for diversified office lighting styles will continue to increase.
â– Shangchao Lighting
5. Energy conservation and environmental protection demand is increasing
Compared with other types of buildings, large commercial buildings have the highest energy consumption. According to statistics, “Building energy consumption in developed countries accounts for a large proportion of total energy consumption, about 40%; China’s current building energy consumption accounts for about 23% of total energy consumption, and is expected to increase to around 35% by 2010. ". Among them, lighting electricity accounts for 40% to 50% of the electricity consumption of commercial buildings. Moreover, the store has become a major consumer of lighting, and has shown an increasing trend. Merchants have reported that electricity bills are the main expense after labor costs. Therefore, the demand for energy-saving and environmentally-friendly lighting products in many shopping malls and stores is increasing. In 2009, Wal-Mart and Honeywell Lang could strengthen cooperation and use Honeywell LED energy-saving lighting to build new environmental protection and energy-saving stores in various places. This provides a reference for the energy-saving and environmentally-friendly lighting products in 2010 to further enter shopping malls, supermarkets, and specialty stores.
6, specialization of light environment needs
According to market research, more than 90% of merchants recognize the importance of store lighting, and put forward higher requirements for it. The demand for light environment for product display is becoming more and more specialized, and the demand for customized products is strong. In June 2009, Jiamei Lighting brought a newly developed lighting system, which is called DIY lighting system in foreign markets. In this lighting system, the light source is freely combined, and there are three common light sources for commercial lighting, such as metal halide, bean gall, and fluorescent. Different light sources can freely slide on the guide rail according to the different business environment and change the position freely. The appearance can be either square or circular and other geometric shapes, which are custom products. This lighting system provides a more systematic and professional solution for jewelry stores, clothing stores, etc., setting off the climax of professional lighting design.
â– Hotel lighting
7. Demand in second and third tier cities is booming
The development of the hotel industry affects the development of hotel lighting. At the "2009 International Hotel Investment Forum", some insiders said that the golden age of China's tourism and catering industry is coming. The direction of future investment is mainly in the second and third tier cities. It is understood that the hotel industry market in some second- and third-tier cities in China already has the conditions for investment enclosures, especially natural or human resource-based cities and resort-type cities, or will become new investment hotspots. In 2010, demand for hotel lighting will increase in second- and third-tier cities. Moreover, with the economical and characteristic hotel hot, the demand for simple and personalized hotel lighting products is expected to be significantly higher than that of high-end decorative lighting products.
8, intelligent continues to receive attention
In 2009, “Star Creation, Creating Star Rating†Schneider Electric Hotel Solutions and New Product Launch Conference was held in 12 cities nationwide. This intelligent lighting system solution has been applied to dozens of high-end hotels across the country, helping hotels reduce operating costs and enhance hotel comfort and quality.
In the service-oriented hospitality industry, customers are particularly demanding for personalized, intelligent and interactive services. Therefore, the hotel intelligent lighting system has gradually become the focus of hotel decoration and decoration. The intelligent control products of hotel lighting have entered a mature, practical and reliable stage. In 2010, intelligent lighting system solutions will continue to be the focus of hotel users, and will gradually popularize high-end hotels.
â– Engineering lighting
9, green lighting charm is still
In the past two years, driven by the Olympic Games, the Shanghai World Expo, and the infrastructure construction of the Guangzhou Asian Games, together with the rise of urban lighting projects, green engineering lighting has entered a new golden age.
For indoor engineering lighting products, especially schools, hospitals, etc., the lamps used are mainly fluorescent lamp brackets and grille lamp panels. In recent years, in order to effectively implement energy-saving targets, on the one hand, high-efficiency electronic fluorescent lamps have been used in most new or renovated projects in the country; on the other hand, T5 light sources have high color rendering, high light efficiency, and low consumption. The use of T5 luminaires on engineering projects is becoming more common. In 2010, the pace of urban construction will accelerate, and green lighting will radiate more charm in the field of engineering lighting.
10. Increased demand for professional services
"As technical barriers continue to be broken, products tend to be homogenized, and the future will be a service-oriented society," said Li Xiaoping, general manager of Auman Technology Lighting. Quality and service are particularly important in engineering lighting. To this end, Auman Technology Lighting has formed a comprehensive pre-sale, sale, and after-sales service system, and established a 24-hour response mechanism.
Many engineering party A said that because of the relatively large engineering projects, including a full range of professional services such as lighting design, installation and maintenance, they are most optimistic. In 2010, with the gradual growth of the engineering lighting market, professional lighting services including pre-sale, in-sale and after-sales are becoming more and more popular.
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