Recently, at the China Mobile Terminal Industry Chain Conference, China Mobile related sources revealed that at present, China Mobile's TD terminal open channel sales accounted for less than 6%, and hope that in 2013 social channel TD sales accounted for 50%, bare metal sales Reached 40 million.
The data shows that in 2013, the proportion of 3G terminals will reach 92%, and 2G customers have a very large market space for replacing 3G mobile phones. At present, China Mobile has close to 700 million customers and nearly 70 million TD customers. According to the 23-month frequency of the replacement cycle, China Mobile users have more than 300 million replacements a year. China Mobile President Li Yue once said that it is expected that TD terminal sales will exceed 100 million units next year, of which more than 80% will be smart terminals.
For the current proportion of open channel TD terminal sales, the above-mentioned person believes that 6% "This proportion is very low, and the direction of our future efforts will be relatively large growth in open channels."
China Mobile's TD customized version should play a role as a benchmark for products. In addition to being a TD customized version, China Mobile wants to make a TD non-customized version (that is, the public version), mainly to reduce the production cost of manufacturers, accelerate time to market, and satisfy customers Multiple needs.
In terms of channels, on the one hand, China Mobile has improved its own channel capabilities. From traditional service-oriented business halls and card-selling business halls to terminal sales planning, it has been transformed into a new type of business hall that is conducive to terminal sales; The breadth and depth of the channel coverage, through full and extensive cooperation with the channel, guide the social channels to sell TD public version of mobile phones.
From the perspective of China Mobile's traffic growth, smart terminals currently account for only 52%, and customers with more than 30 trillion traffic exceed 166 million. The users' requirements for smart terminals are very high, and 3G smart terminals have become the mainstream market development trend. At present, all channels of China Mobile, whether it is its own channels or social channels, including physical channels and electronic channels are selling customized versions of terminals.
"Next, the public version of TD hopes to increase its efforts next year. From the perspective of testing, the sales can be listed after completing the test of the Ministry of Industry and Information Technology to accelerate the time to market."
In the public version of TD terminal sales, China Mobile will adopt a non-remuneration model, mainly considering the incentives for developing TD customers.
After the terminal sales have reached the volume, "as long as these developing customers change TD mobile phones to bring us a certain amount of traffic, we will incentivize them according to the volume of completion. It ’s a lot of incentives for the latter. "
The industry believes that China Mobile's open channels for public TD terminal channel sales will further guide the 2G era "cottage" mobile phone manufacturers to move closer to the formal market, relying on the advantages of price, channels and mature solutions to make TD terminals popular .
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