This year is the outbreak of 4K LCD TVs, which is the year of OLED TV exploration. During the launch of Hisense ULED TV on the 27th, Liu Hongxin, general manager of Hisense Electric (600060.SH), told the reporter of China Business News that OLED TV was affected by the yield and cost, and the industrialization process was slower than expected. It is difficult to popularize in the year, so Hisense will focus on the optimization and upgrading of 4K LCD TVs in the next three years.
ULED is essentially an LED backlight image processing technology that optimizes image quality through multi-partition independent backlight control. Hisense has applied ULED technology to 4K (ultra high definition) LCD TVs, making the picture quality of 4K LCD TVs close to OLED TVs, and the cost is much lower than that of OLED TVs.
Liu Hongxin said that Hisense's 65-inch 4K ULED TV is less than half the price of 55-inch OLED TVs on the market. Buying 55-inch OLED TVs can buy four 55-inch ULED TVs. "We have eliminated the international brand of OLED with good cost performance."
LG and Samsung will launch more OLED TVs in the Chinese market this year; among domestic brands, Skyworth announced last week that the first batch of 55-inch OLED TVs has been listed in Beijing, Shanghai, Guangzhou and Shenzhen. Hisense does not push OLED TV, Liu Hongxin said, "it depends on the market situation."
He is not optimistic about the prospects of OLED TV: it will be difficult to popularize in the next three to four years, and the listing of 4K OLED TV will be slower. Research firm Display Search has recently lowered its sales forecast for global OLED TVs this year, from 250,000 units to 100,000 units.
The 4K LCD TV is welcoming the popularity period. According to Zhongyikang's data, the sales penetration rate of domestic 4K TVs in the first quarter of this year was 8.5%, and will reach 25% by the end of this year. The sales of 4K LCD TVs in the domestic color TV market will reach 40% by the end of the year.
In terms of hardware, there is a “card position†between 4K LCD and OLED. In terms of software, Hisense has “entry valueâ€. Hisense announced last week that it will cooperate with 11 video websites including Future TV, Iqiyi PPS, Phoenix Video, Cool Six, LeTV, LeTV, PPTV, Sohu Video, Tencent Video, Youku Tudou and Youpeng to build a “good looking†Entertainment content platform.
ULED is essentially an LED backlight image processing technology that optimizes image quality through multi-partition independent backlight control. Hisense has applied ULED technology to 4K (ultra high definition) LCD TVs, making the picture quality of 4K LCD TVs close to OLED TVs, and the cost is much lower than that of OLED TVs.
Liu Hongxin said that Hisense's 65-inch 4K ULED TV is less than half the price of 55-inch OLED TVs on the market. Buying 55-inch OLED TVs can buy four 55-inch ULED TVs. "We have eliminated the international brand of OLED with good cost performance."
LG and Samsung will launch more OLED TVs in the Chinese market this year; among domestic brands, Skyworth announced last week that the first batch of 55-inch OLED TVs has been listed in Beijing, Shanghai, Guangzhou and Shenzhen. Hisense does not push OLED TV, Liu Hongxin said, "it depends on the market situation."
He is not optimistic about the prospects of OLED TV: it will be difficult to popularize in the next three to four years, and the listing of 4K OLED TV will be slower. Research firm Display Search has recently lowered its sales forecast for global OLED TVs this year, from 250,000 units to 100,000 units.
The 4K LCD TV is welcoming the popularity period. According to Zhongyikang's data, the sales penetration rate of domestic 4K TVs in the first quarter of this year was 8.5%, and will reach 25% by the end of this year. The sales of 4K LCD TVs in the domestic color TV market will reach 40% by the end of the year.
In terms of hardware, there is a “card position†between 4K LCD and OLED. In terms of software, Hisense has “entry valueâ€. Hisense announced last week that it will cooperate with 11 video websites including Future TV, Iqiyi PPS, Phoenix Video, Cool Six, LeTV, LeTV, PPTV, Sohu Video, Tencent Video, Youku Tudou and Youpeng to build a “good looking†Entertainment content platform.
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