Inverter companies face new competition

2012 coincides with the beginning of the “Twelfth Five-Year Plan”, which is a year in which the history of photovoltaic development has a watershed significance. It is also a year in which the competitive landscape of the photovoltaic industry changes. Solar photovoltaic power generation has become a new competition point for energy giants at home and abroad, and has gradually become an important direction for new energy investment. Photovoltaic companies will face new challenges and new opportunities.

In 2011, facing the shrinking of the European market, subsidy reduction, the US anti-double survey, and serious overcapacity, it was considered by the industry that it was the “winter” of the domestic photovoltaic industry. Many companies were in the state of suspension of production and semi-discontinuation. Adjust marketing strategies, dig deep into the market, and spend the winter through "big grouping" and strategic cooperation.

As the core device of the photovoltaic system, inverters benefit from the decline in the price of components and the introduction of domestic benchmark electricity prices. This undoubtedly gave domestic PV companies a shotgun, and inverter companies are enjoying the benefits brought by the opening of the domestic market. Like a piece of treasure with open up and undivided cakes, many companies are optimistic about this blue ocean of new energy.

Many companies and investors have seen the unlimited space for the development of the photovoltaic market. Large and small domestic inverter companies have emerged like mushrooms. There are more than 100 companies that produce photovoltaic inverters in China. Most of them are After entering the field in 2010, some are still in the stage of R&D and prototyping, and many new faces will be exposed at each PV exhibition at home and abroad, and they will all have their swords in the same industry.

In 2012, the photovoltaic industry is destined to march forward in thorns, and inverter companies must also be able to lead a single bridge. How can we win in the game? How to break through the precious game of PV? Become a concern of domestic inverter companies.

Inverters are the core components that affect the long-term stability of photovoltaic systems. Domestic companies must stand firm in the fierce competition in the international market. First, companies must strictly control R&D to ensure the quality of products. Some domestic PV inverter companies have taken steps to reduce R&D. By investing quickly in the market, as long as you purchase drawings, you will soon produce products. Lack of production and manufacturing companies with their own R&D links will inevitably face the double challenge of technology and product quality.

Second, work hard and focus on researching foreign markets, policies, and other information to capture changes in market demand and actively develop sales channels. This is the key to an enterprise’s product leading the market.

In the domestic market, China’s inverter market share is good, and there are also a number of powerful companies.
“Our largest market is in China, remembering that three years ago, as the domestic PV application market was still in the warm-up phase, the market awareness was not high. Therefore, we decided to put our products and technologies in the mature photovoltaic application market abroad. To test our technologies and products, and also to accumulate returns for the future return to the domestic market.”

"Facts have proved that we have been favored by the developed application market. For more than two years, Shanyi New Energy has achieved access certification and related safety certifications in 16 countries and regions, including: CE certification, TUV certification, VDE certification, RD certification. , DK certification, SGS certification, North American CSA certification, domestic Golden Sun certification, becoming the first Chinese new energy company to meet the requirements of European countries, North America, Asia Pacific and other regions, has become a well-known local inverter in Australia. The brand, product loyalty and reputation are very high.” The marketing manager of Shanyi New Energy Co., Ltd. introduced the reporter.

With foreign companies aiming at the Chinese PV market, after the market and technical preparation period has passed, the photovoltaic inverter market is expected to usher in more fierce competition, while domestic companies must improve and breakthrough in technology and production capacity, with reliable products. Steady market share.
Chinese enterprises need to get rid of the original “extensive” business model, adopt high-tech and large-scale development roads, promote the continuous improvement of China’s photovoltaic industry’s international competitiveness, and lay a strong foundation for China’s transformation from a photovoltaic manufacturing country to a photovoltaic technology powerhouse. Foundation.