The LED industry has a promising growth prospect. The scale of foreign LED output in 2012 was RMB 126 billion. In 2011, it is estimated that there will be no increase of 50% to 180 billion yuan, and the investment scale of the LED industry will reach 65 billion yuan. At present, many home appliance companies are accelerating their advancement into LEDs. Unlisted companies refinanced, and many companies vigorously scaled up, while conservative companies involved LED, mainly due to LED as a new industry, its gross profit margin is higher than the conservative industry.
September 1, 2009 is when the European Union is forbidden to purchase 100 watt incandescent lamps in its 27 member states. Because the 'wind' came out, some people in Germany, Austria and Hungary have been buying incandescent lamps recently. German market research blogger Ali Spilgof hinted at the moment: “People are snapping up. They don’t want to lose that familiar conservative product. Many people store incandescent bulbs at home for 5 to 10 years.†Although Germany used to treat The incandescent lamp was the most active in the country, but in the first half of the year, the sales of incandescent lamps in Germany increased by 35% year-on-year. Another German retailer said that from the end of July last year, the 100-watt incandescent bulb price fell to 6 times the original price. The sales of incandescent bulbs in Austria have been more than tripled in a few months, and the sales of incandescent bulbs with more than 100 watts have risen sharply.
It is in the environment where countries are vigorously advocating energy-saving emission reduction and low-carbon economy. The LED lighting industry has a rapid growth momentum. According to data from the Ministry of Industry and Information Technology, from January to April 2011, investment in the LED industry grew at a rapid rate, with an investment of over 30 billion yuan, and the rate of increase exceeded 90%, becoming a veritable investment hot spot. However, the market does not buy it, sales do not give power, and the industry may enter the winter.
On the surface, the LED lighting industry is booming. However, the hidden worries behind the boom have also surfaced.
The LED lighting market is like a big "cake", which has brought people from all directions to give birth. However, many people just want to fish in troubled waters, and some only seek short-term profit. As the world's largest lighting market, China's LED middle and lower reaches of the technical link has become a flaw. In 2010, China's LED manufacturers accounted for only 2% of the global high-brightness LED market output, and related technologies still lag behind international manufacturers for about three to five years. China's LED chip and device products are mostly concentrated in the low-power, middle and low-grade areas. Domestic chips account for less than 10% of the domestic market, even though their price is only 1/10 of that of imported chips. In addition, more than 80% of high-brightness power LED chips and devices are imported. The key equipment for epitaxial production, such as MOCVD and epitaxial substrate, high-performance silicone for encapsulation, epoxy resin, fluorescent powder, and other raw materials, basically also rely on imports.
In addition, the price was also the most troublesome issue for companies "selling" LED lighting. In a lighting wholesale city, a dealer introduced to reporters, “We generally do not like to sell LED lights because the price of LED is very different from that of energy-saving lamps and incandescent lamps. For example, a 3W LED lamp costs 20 yuan. , 7W will be 90 yuan, and energy-saving lamps as long as 10 yuan or so, incandescent lamps only need 1 yuan; and in the eyes of ordinary people, the energy efficiency of a two-inch LED lights is really irrelevant."
“There are a few lights in the homes of the Chinese people in general. Under the lining of the power consumption of large appliances such as refrigerators, the electricity used for lighting is insignificant. Therefore, if there is no government guidance, even if the lifespan and energy-saving effect of your LED lights are longer, Well, it takes a very difficult process to open this market,†another source said.
We understand that LED light manufacturers are losing money now to export, and domestic sales are in a disadvantaged position. Contrary to this, it is time for incandescent manufacturers to lose money most.
The cost of LED lights is mainly from three aspects. One is the chip, which accounts for 30% of the cost; the second is the driver, which accounts for 60% of the cost, and the third is the lamp and lamp shell, which accounts for 10% of the cost. Left and right. The chip has started to lower prices, the current chip prices decreased by 30% compared to the same period last year, equivalent to a 9% reduction in the cost of LED lights. That is a few tens of hundreds of LED lights down a few dollars, it is still difficult to touch the consumer's desire to buy.
Authoritative data show that in 2010 China's LED output value scale is 126 billion yuan, and in 2011 it is expected to grow by 50% to 180 billion yuan, and the LED industry's investment scale will reach 65 billion yuan. Many manufacturers began to focus on the production of LED lighting products, there are many traditional lighting companies embarked on the road to transformation.
Recently, relevant statistics show that from January to July 2011, China's LED industry plans to increase the total amount of new investment has reached 125.618 billion yuan, of which more than 40% of the funds invested in a number of industrial sectors, or even the entire industry chain investment . What is more noteworthy is that investment made by non-LED companies into the LED industry has become an important part of the LED industry's investment. Such projects account for more than 45% of all investment projects, and the amount exceeds 65% of the total investment amount.
Behind a series of figures is the impetus for the industry and policy parties to work together to promote market prosperity. In the future, the booming development of the LED lighting industry is already unstoppable. According to analysis by industry experts, compared with traditional lighting products, in the coming period, the development pattern of the LED industry will remain stable, and channel-based, which is the inevitable trend for the development of the entire lighting industry. When an industry develops to a certain stage, shuffling is a necessary process for industry promotion. The same is true for a company, and companies that have developed to a certain size will encounter a variety of bottlenecks as they move up.
At present, domestic LED companies are rapidly developing under the encouragement of the government, and LED lighting will be used as a new energy-saving light source. They are quickly recognized by consumers and enter the homes of ordinary people. Bottlenecks that need to be broken include product categories, specifications, prices, and brands. , marketing model, channel construction, etc.
September 1, 2009 is when the European Union is forbidden to purchase 100 watt incandescent lamps in its 27 member states. Because the 'wind' came out, some people in Germany, Austria and Hungary have been buying incandescent lamps recently. German market research blogger Ali Spilgof hinted at the moment: “People are snapping up. They don’t want to lose that familiar conservative product. Many people store incandescent bulbs at home for 5 to 10 years.†Although Germany used to treat The incandescent lamp was the most active in the country, but in the first half of the year, the sales of incandescent lamps in Germany increased by 35% year-on-year. Another German retailer said that from the end of July last year, the 100-watt incandescent bulb price fell to 6 times the original price. The sales of incandescent bulbs in Austria have been more than tripled in a few months, and the sales of incandescent bulbs with more than 100 watts have risen sharply.
It is in the environment where countries are vigorously advocating energy-saving emission reduction and low-carbon economy. The LED lighting industry has a rapid growth momentum. According to data from the Ministry of Industry and Information Technology, from January to April 2011, investment in the LED industry grew at a rapid rate, with an investment of over 30 billion yuan, and the rate of increase exceeded 90%, becoming a veritable investment hot spot. However, the market does not buy it, sales do not give power, and the industry may enter the winter.
On the surface, the LED lighting industry is booming. However, the hidden worries behind the boom have also surfaced.
The LED lighting market is like a big "cake", which has brought people from all directions to give birth. However, many people just want to fish in troubled waters, and some only seek short-term profit. As the world's largest lighting market, China's LED middle and lower reaches of the technical link has become a flaw. In 2010, China's LED manufacturers accounted for only 2% of the global high-brightness LED market output, and related technologies still lag behind international manufacturers for about three to five years. China's LED chip and device products are mostly concentrated in the low-power, middle and low-grade areas. Domestic chips account for less than 10% of the domestic market, even though their price is only 1/10 of that of imported chips. In addition, more than 80% of high-brightness power LED chips and devices are imported. The key equipment for epitaxial production, such as MOCVD and epitaxial substrate, high-performance silicone for encapsulation, epoxy resin, fluorescent powder, and other raw materials, basically also rely on imports.
In addition, the price was also the most troublesome issue for companies "selling" LED lighting. In a lighting wholesale city, a dealer introduced to reporters, “We generally do not like to sell LED lights because the price of LED is very different from that of energy-saving lamps and incandescent lamps. For example, a 3W LED lamp costs 20 yuan. , 7W will be 90 yuan, and energy-saving lamps as long as 10 yuan or so, incandescent lamps only need 1 yuan; and in the eyes of ordinary people, the energy efficiency of a two-inch LED lights is really irrelevant."
“There are a few lights in the homes of the Chinese people in general. Under the lining of the power consumption of large appliances such as refrigerators, the electricity used for lighting is insignificant. Therefore, if there is no government guidance, even if the lifespan and energy-saving effect of your LED lights are longer, Well, it takes a very difficult process to open this market,†another source said.
We understand that LED light manufacturers are losing money now to export, and domestic sales are in a disadvantaged position. Contrary to this, it is time for incandescent manufacturers to lose money most.
The cost of LED lights is mainly from three aspects. One is the chip, which accounts for 30% of the cost; the second is the driver, which accounts for 60% of the cost, and the third is the lamp and lamp shell, which accounts for 10% of the cost. Left and right. The chip has started to lower prices, the current chip prices decreased by 30% compared to the same period last year, equivalent to a 9% reduction in the cost of LED lights. That is a few tens of hundreds of LED lights down a few dollars, it is still difficult to touch the consumer's desire to buy.
Authoritative data show that in 2010 China's LED output value scale is 126 billion yuan, and in 2011 it is expected to grow by 50% to 180 billion yuan, and the LED industry's investment scale will reach 65 billion yuan. Many manufacturers began to focus on the production of LED lighting products, there are many traditional lighting companies embarked on the road to transformation.
Recently, relevant statistics show that from January to July 2011, China's LED industry plans to increase the total amount of new investment has reached 125.618 billion yuan, of which more than 40% of the funds invested in a number of industrial sectors, or even the entire industry chain investment . What is more noteworthy is that investment made by non-LED companies into the LED industry has become an important part of the LED industry's investment. Such projects account for more than 45% of all investment projects, and the amount exceeds 65% of the total investment amount.
Behind a series of figures is the impetus for the industry and policy parties to work together to promote market prosperity. In the future, the booming development of the LED lighting industry is already unstoppable. According to analysis by industry experts, compared with traditional lighting products, in the coming period, the development pattern of the LED industry will remain stable, and channel-based, which is the inevitable trend for the development of the entire lighting industry. When an industry develops to a certain stage, shuffling is a necessary process for industry promotion. The same is true for a company, and companies that have developed to a certain size will encounter a variety of bottlenecks as they move up.
At present, domestic LED companies are rapidly developing under the encouragement of the government, and LED lighting will be used as a new energy-saving light source. They are quickly recognized by consumers and enter the homes of ordinary people. Bottlenecks that need to be broken include product categories, specifications, prices, and brands. , marketing model, channel construction, etc.
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