On April 8th, 2010, Zhang Xuebin, Chairman of the Board of Directors of Skyworth Group, who was in suits and suits, stood on the stage of the gymnasium and smiled. From time to time, he nodded to the bottom. He was so happy that he was not only standing by the music star Jay Chou. The most important thing is that the Skyworth Group has recovered its vitality, and when the color TV industry in China changed, it had the confidence to sail to the sea.
Skyworth achieved the highest income in history in 2009, and it has been very fruitful. As of the end of December 2009, Skyworth sales revenue exceeded 23 billion yuan, and the annual net profit is expected to exceed 1 billion yuan. Skyworth, which has been focusing on the color TV industry, has also begun. Planning for deep and diversified development.
New products bring new models
On April 8th, 2010, Skyworth Group held a press conference in Shenzhen. At the meeting, Zhang Xuebin, Chairman of Skyworth Group Board of Directors, announced the transformation of LED, signed Jay Chou as the image spokesperson of its color TV products, and released the latest products of Skyworth - HD One machine.
According to a report obtained by the reporter, the product is called Cool Open HD, using a highly integrated single-chip solution - ALL-HD system full HD, which is for receiving, decoding and displaying wired digital signals and terrestrial wireless digital signals. , to achieve a full range of high-definition digital processing system platform.
“This product will be different from previous products in sales.†Zhang Xuebin told Time Weekly that because the product has a single-chip processing solution, there is no need for an external set-top box, but this also makes the sales model change.
He said that since the reception of digital TV in China must be approved by the local radio and television system, the manufacturer can only promote the integrated product after it has reached a sales agreement with it.
Bai Wei, vice president of Skyworth Research Institute, told reporters that the biggest difficulty for Skyworth to do this product is coordination. Due to the many functions of this product, it is necessary to cooperate not only with internationally renowned chip manufacturers, but also with many different technology operators. For example, online online operators and network download operators have content and operations.
Cheng Lufeng, the business center of Skyworth integrated machine, told the Times Weekly reporter that due to the special national conditions of China, the digital TV CA scheme adopted by different regions is different. At present, there are at least a dozen CA schemes in the country and different from the same CA scheme. Operator requirements are also inconsistent, so the software and hardware of the all-in-one products sold in each region are different, and the products can only be customized.
He said that if the actual sales in a certain area is larger than expected, it cannot be transferred from other places as easily as a conventional product, but must be transferred from a manufacturer or an area that uses the same standard. Conversely, if the actual sales in a certain area are less than expected, Products can not be transferred to other places for sale, it is easy to cause inventory and capital occupation.
It is not difficult to see from the relevant person in charge of Skyworth that the product has a certain regionality, which is also a tedious task for Skyworth.
In this regard, Zhang Xuebin said that Skyworth has established a scientific linkage system and timely response mechanism from the determination of regional sales targets to the formation of orders, to production arrangements and logistics and distribution to ensure the benign operation of the all-in-one market.
In fact, the most complicated link is not in the expectation of sales, but in the negotiation with the local radio and television system. It involves a wide range of issues and complex relationships. It is one of the most difficult aspects of one-machine manufacturer integration.
"We have a good relationship with local radio and television systems." In Zhang Xuebin's view, Skyworth has its own advantages in this respect. He said that because of the development of Skyworth digital companies with set-top boxes as their main business, domestic business has reached the industry number. First, it has had good cooperative relations with many local radio and television systems. Skyworth's high-quality products and services have been affirmed, which has facilitated the related business negotiations of Skyworth's promotion of one machine.
He said that in order to better promote this work, Skyworth Group has set up a digital integrated machine business center. Skyworth will continue to promote the negotiation and signing of 60 cities in the new fiscal year. At present, the all-in-one machine has won 30 countries nationwide. Certification and licensing of more than 70 urban radio and television systems in the rest of the region, and signed a joint sales agreement, the fiscal year 2010 is expected to complete the sales target of 1 million units.
However, this product has also raised some doubts from the outside world, because the Skyworth set-top box business has brought good benefits to Skyworth in the 2009 fiscal year, and the new products will not require a set-top box. Will this affect Skyworth's set-top box business?
Yang Dongwen, vice president of Skyworth Group, said that there are still many places where high-definition set-top boxes are needed in China, and there is more space in the international market. At present, Skyworth's set-top box market share accounts for about 40%, so there is no need to worry.
In fact, Skyworth invited Jay Chou to actually capture the appeal of Jay Chou in the Chinese cultural circle. The ASEAN “9+1†program has just been signed, and the tariff will gradually return to zero. The opportunity to promote your own brand.
Yang Dongwen told reporters that this year will start to launch Skyworth's own brand abroad, and now the most convenient and convenient location is Southeast Asia, the first choice will be Vietnam.
Established a new company to dye the ice wash business
As of the end of December 2009, Skyworth sales revenue exceeded 23 billion yuan, and the annual net profit is expected to exceed 1 billion yuan.
For the results of last year, Shen Jian, the brand director of Skyworth Group, told the Times Weekly reporter that it mainly comes from three aspects: First, it benefits from the national “home appliances to the countryside†policy and “trade-inâ€; second, foreign-funded enterprises cannot Competing with domestic brand enterprises, and gradually withdrawing from the Chinese market, domestic enterprises have regained lost ground; thirdly, they benefited from the complete transformation of Skyworth products.
Last year, China's color TV industry began to transform, and some manufacturers began to introduce LEDs. In the second half of the year, Skyworth also began to introduce LED products. The introduction of new products brought new profits to the household appliance industry with lower profits.
"LED will become the main consumer variety in the market, which will account for 60% of Skyworth's annual sales, becoming the main position for the color TV market." Shen Jian believes that LED will become the mainstream of the market, and the further integration of various technologies also makes the product Technology replacement is further accelerated.
Zhang Xuebin, chairman of Skyworth Group's board of directors, believes that Skyworth will continue to grow in FY10. The existing core business of color TV business has begun to transform, and the average unit price has increased several times. The overseas market will also grow due to the bottoming out of the financial crisis.
He said that in addition to the growth of color TV business, the set-top box business also has growth potential, and the domestic market demand is still very large. In addition, the LCD module production line will not only digest itself, but also make TV modules for some foreign brands.
Zhang Xuebin also mentioned the establishment of a new company under the group, which will bring some income to the group.
On June 25, 2008, Skyworth Digital announced that it had transferred 80% of its mobile phone business, Skyworth Mobile, to Baoyi Communication and Liangcheng Group at a price of “1 yuan plus 1 Hong Kong dollarâ€. The huge loss of the mobile phone business made Skyworth's wounds difficult to heal. Skyworth, which intends to diversify, sold the majority stake in the mobile phone business decisively and continued to follow the path of specialization.
"We do business not to make faces, but also to make money." Zhang Xuebin said calmly to the media that he would be more cautious about mergers, but now he still insists on strengthening the core industry, and the others are to serve strong.
But on the day of the conference, Zhang Xuebin introduced the new company of Skyworth to the Times Weekly reporter.
He said that after the Spring Festival, a new company called Skyworth Electric Technology has just been unveiled. The leader is Wu Qinan, former vice president of Malata. Wu Zenan left Malata last year. Skyworth found him and cooperated with him.
"The company will mainly have products in two major directions." He said that the new company will do 3C digital products on the one hand and energy-saving ice wash on the other. For 3C digital products, Zhang Xuebin believes that Wu Qinan has many resources, many upstream and downstream partners, and some overseas customers, so he will first do overseas markets.
In terms of ice washing, the competition in the domestic market is very fierce, and the pattern of oligopoly has gradually formed. In this regard, he said that Skyworth had prepared for many aspects before, and it would start relatively quickly.
Another new company is doing commercial display. Zhang Xuebin said that Skyworth did not pay much attention to this piece because it felt that it was a B2B market, but this market is very big, such as the education of the education system and the roadside. LED display, and so on.
In addition, there is LED lighting. According to him, Skyworth began to build a complete industrial chain from raw materials, parts to components, modules, and finally to the end products in October last year, and laid out a complete industrial structure around the industry chain, and LED Lighting is a new opportunity for Skyworth.
He said that the emergence of a low-carbon economy has accelerated the layout of LED lighting, which is currently being promoted by local governments, which has also driven the demand of the private sector.
On March 22 this year, Skyworth announced that it will participate in LG's 8.5-generation line project in Guangzhou. Unlike TCL, Skyworth only invested 103% in the company's 133.4 million US dollars. Zhang Xuebin told reporters that the participation in the project is to have a stable supply chain, and then to understand the technology and maintain the leading position in technology, and this cooperation enables them to reduce costs and intensive production.
6.2Mm Ribbon Connector,Wire-To-Wire Connector,Ket Connectors,6.2Mm Ribbon Connectors
YUEQING WEIMAI ELECTRONICS CO.,LTD , https://www.weimaiwafer.com