If you want to count the number of good ideas that have been played, it is certainly a "share economy" that will be the first name in this period. From the beginning, Uber, Airbnb and other platforms held high the banner of sharing, as if opening a beautiful new world for us; nowadays, these platforms have encountered operational flaws as they expand, together with the surging domestic boom. Until the fancy "sharing" of bad streets - suddenly we are surrounded by "pseudo-sharing".
If you want to exercise, there will be a shared basketball next to the basketball court; when it rains, there will be shared umbrellas on the roadside; if you want to sing, there will be a shared single KTV; even the girls can use shared sanitary napkins during their physiological period... : Well a "sharing economy" has been played in an instant.
â– reporter Tang Yan
"Hey hot" Bo eye ball type
There is a "pretty beauty" that is very popular. The following "sharing economy" has its kind of feeling: If you want to say that it is "true sharing," it is really a time-sharing lease; To say it is "pseudo-sharing," it seems that there is a vague business model. Can only say that anything around us can be shared and shared.
Share Umbrella
Just recently, some rental devices under the banner of “sharing umbrellas†have appeared on the Shanghai subway station, along the gates of street shops and other places, attracting a lot of attention. If you run into a thunderstorm and forget to bring an umbrella, you can scan the code and borrow an umbrella as long as you download the relevant application software on your mobile phone and complete registration and pay a deposit of RMB 20 or $30.
At the station of the Metro Line 2, a combination of a row of green shelves and black umbrellas has already placed several rental points. At present, the deposit is set at 39 yuan. The rent is temporarily free. After use, the umbrella handle can be directly buckled into any of the umbrella piles. The entire process will not exceed 3 seconds. The "Umbrella Sharing" company's umbrella interface also provides the "I want to buy an umbrella" option, which can use a deposit to buy out the current umbrella and eliminate the cost of the borrowed umbrella. Interestingly, taking into account the umbrella's excessively wet nature after use, the renting equipment will use the box to cover each umbrella, even if the rain drops into the device.
According to media reports, the company plans to launch more than 1 million sharing umbrellas in Shanghai in the next three years. At that time, more than 3,000 umbrellas will be rented on the Shanghai subway, covering more than 370 stations and more than 2,500 entrances and exits on 16 subway lines.
At the same time, some merchants also displayed another “sharing umbrella†with the word “convenient people†in the doorway, taking the form of a deposit-free deposit, but the usage fee was 0.09 yuan per day, and it was necessary to recharge 9.9 yuan for the first time. The fee for use is capped at 29 yuan in one year. Once the user has borrowed an umbrella record and has not yet returned, he must pay a deposit of 29 yuan to borrow the umbrella again; and if the umbrella is not convenient at the scene, he can also pay a certain “send service fee†on the mobile phone and call the parachute clerk to pick up the door. umbrella.
Shared bookstore
In mid-July, Hefei, a "shared bookstore" was exposed on the Internet, consumers need to download the corresponding App, register and pay a deposit of 99 yuan, and then scan codes to borrow. The specific services include: sweeping the bar code of their own favorite books, each time you can borrow up to two books with a total price of no more than 150 yuan, and there is no restriction on all types of books in the store. Borrow a free reading within 10 days, as long as the return in time, the number of borrowed books, and readers of the deposit can be refunded at any time.
For this new "shared bookstore," netizens have questioned that there is no substantial difference between this and going to the library for depositing books with a certificate. There are netizens who have made spicy comments: “If a bookstore that imitates a library can be called a 'shared bookstore', and the books that users see are called 'shared books', then is the internet cafe that we go to as a 'shared network'? The hotel we go to is called 'shared dining room'; the hot springs we visit are called 'share hot spring baths'?"
All-in-one type
Seeing that everyone is sharpening their heads to the "sharing economy", some people have begun to whim and throw out seemingly strange sharing ideas. The "skinny" reality always tells the same truth: Violating existing ones Laws and regulations, these "shared" doomed fate is short-lived.
Sharing a baby doll car
Following the colorful sharing of bicycles, another ingenious "car" rushed to join in. This is not true. Just last month, there were a lot of yellow sharing dolls around Century Park. I saw two-dimensional codes on each body, and a four-digit code lock on the rear. The citizens who want to use must first register on the mobile phone and use real-name authentication. The deposit is 99 yuan, after the payment of the use fee is 1 yuan for half an hour; also can choose not to pay the deposit, but the use fee will be increased to 2 yuan for half an hour.
This application can be found through the sharing of the Wagwa car, the operator is a Shanghai startup company that was established in May this year. The first 500 or so trolleys were placed around Century Park, mainly in the gates of the community, parks, shopping malls, and food courts, as well as subway stations. They soon attracted hundreds of people to register.
However, the controversies caused by these brightly colored baby doll cars are not small. Those who are in favor think that it would be very troublesome to bring a baby out to get a stroller, especially if the stairs are very difficult. Now you can use the mobile phone to unlock one at the entrance of the community. Those who oppose think that they still use their own cars to rest assured that after all, safety, health and other aspects are guaranteed.
In the end, the street where the baby doll car was parked was quickly moved and the car was completely removed within a day. The street says that these cars occupy sidewalks and affect people’s travel.
Shared sleeping compartment
Sci-fi appearance such as "space capsule", only 6 yuan to sleep for half an hour. In July, the “shared sleeping cabin†that had been hot for a while appeared in Beijing, Shanghai and Chengdu, but immediately it was halted.
In an entrepreneurial park in Shanghai, reporters have seen a "shared sleep module" known as the "midnight break artifact." The white exterior is full of science and technology. It is shaped like a "space capsule" with two beds up and down. After opening the push-pull door, lighting, charging, fans and other facilities are only available in the 3m2 cabin. Free bedding bags are included on the right. It contains a space blanket, disposable bedsheets, disposable pillow covers and wet. Paper towels and other utensils and daily necessities. Two trash cans are placed on the outside of the cabin, prompting users to throw used space blankets and disposable items into the corresponding barrels.
When using, the user only needs to scan the QR code with WeChat, enter the mobile phone number to verify the registration, and click on “open door†to use. In terms of expenses, the price of sleeping compartments is divided into two levels, one is a peak at 11am to 14am for every 3 minutes; the other is 1yuan for every 5 minutes, capping at 58 yuan per day. Use the code to finish payment after use.
However, the hidden dangers of "shared sleeping compartments" cannot be ignored. Both firefighting and hygiene issues are questionable. After on-site inspections by firefighters, it was found that the socket inside the bed was directly attached to the flammable board, obviously not meeting the fire-fighting standards of the hotel industry, and there were flammable materials in the accommodation area. Neither the fire permit was obtained nor the business license of the special hotel industry in the guesthouse. The "share sleeping cabin" was eventually dismantled.
Fancy dress type
Nowadays, the cases of using the “shared economy†signboard to exercise sales promotion methods are too numerous to mention. They are just for the purpose of saving money or advertising, and even occupy public resources at will, affecting the appearance of the city.
Share Mazar
Mazza also came to join in the excitement of the "sharing economy". I can only lament that the merchant's routine is too much.
On August 13th, “Share Mazar†appeared on the streets of Beijing, and the company that promoted the Mazar announced “Share Mazar Product Manual†on the public number. According to the survey, the survey shows that there are only 0.05 seats per capita in Beijing, which stems from the persistence of sharing and the launch of the "Share Mazar" service. When it comes to "sharing the Mazar", the netizen opened the "That can not scan the QR code can also sit ah", "does not scan the QR code to sit up and clip the ass?" And other Tucao mode. Some experts pointed out that "sharing Mazar" is not a "shared economy" at all, but a carrier to achieve promotion and advertising purposes.
Shared paper towels
On the streets of Guangzhou, there have been a number of high-end shared tissue machines that are mainly used in restaurants, hospitals, commercial areas, and public service areas. The machine looks thinner than the vending machine. There is a QR code on it. Through the window, you can see a bag of tissues inside. After scanning the QR code for the public number of the shared paper towel, the paper towel was spit out immediately, similar to the vending machine. At this point, the public number will prompt that the current day quota has been used up. Unlike many shared applications, this shared product does not require downloading specialized software. It is very convenient. In addition, if you want to receive the amount you want to use, you only need to spend 0.5 yuan to buy it.
This so-called "sharing" is not really shared. "It is the street scan code that pays attention to the upgraded version of WeChat." There are users spit channel. In fact, shared paper towel developers do not rely on paper towels to make money. Instead, they hope to attract people to earn money through WeChat public account numbers, LCD advertising screens, and restaurant reservations. In the future, they can also sell mineral water and other products. In short, It is a marketing tool.
Shared sanitary napkins
It is estimated that the word “sharing†now comes with traffic. In order to gain eyeballs, a certain domestic brand of sanitary napkins has even launched the “Auntless Mother Towel Sharing Planâ€, claiming to be in major high-speed rail stations, subway stations, commercial districts in the country in the next two years. At places where people are densely populated, "sanitary napkin automatic collection machines" are launched, and consumers can obtain 1 piece of sanitary napkins for free by downloading software. Of course, there is no free lunch in the world. Manufacturers release the first "bait" received free of charge, that is, hope that "wishers hook" to attract more consumers to buy on mobile phone software.
Shared clothes
In early July, a well-known e-commerce company launched a “sharing dry clothes†campaign at a number of stores in Nanjing. It also used the dryers in its display area to provide customers with free drying services. In mid-August, its official Weibo announced that it would expand the "shared clothes" service to a number of domestic cities including Guangzhou, Shenzhen, Nanning, Chengdu and Kunming.
The relevant person in charge of the appliance company said that the reason why the service of “sharing dry clothes†was introduced was determined based on the weather and raininess of several cities such as Nanjing. The local people themselves have the need for drying clothes. The dryers in the display area are also left unused. It is better to use its function and provide it for everyone to use.
It is not difficult to find that merchants actually want to attract traffic to customers so that consumers can experience the product on site. However, from the actual situation, the number of consumers experiencing "shared dry clothes" is very limited. Because it takes more than just the clothes that have been washed and dried, it takes a long time to dry. In addition, there are health concerns regarding this common dryer.
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