Vertebrae is a virtual reality advertising platform dedicated to bringing substantial profits to VR publishers. The company today announced a $10 million Series A round of financing but did not disclose any investors.
Vertebrae has not yet been publicly released and is only available privately to VR content distributors such as entertainment studios, game companies, creative agencies, and brand owners who wish to insert advertisements into VR creation.
Vertebrae is dedicated to delivering VR advertising in interactive content and 360-degree video, including VR games, commercial banner ads, and content sponsorship. Vertebrae recently partnered with Lionsgate Pictures to create a VR advertising experience for the film "Blair Witch," which will be premiered on September 16.
VR advertising is already a market for multiple melees. There have been reports of Snapchat, OmniVirt, FakeLove and others. It is believed that many such platforms will soon appear in China.
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