Not long ago, there was news in the industry that the "flat-panel TV energy efficiency limit value and energy efficiency rating" will be implemented at the end of the year. This newspaper reported this in the first time (see "Foshan Reader" on August 3). Two weeks later, the market has ushered in a wave of price cuts, and the domestic LED TVs using the latest energy-saving technology have also joined the price reduction, the highest as high as 2,000 yuan, which is mainly because major brands want to take advantage of this opportunity to popularize products from fresh It took the product to take less than two years to reach the price of the product.
Large size products have a greater price cut
At the beginning of this year, an industry insider revealed to the Southern Reporter that the price of the 37-inch LED LCD TV is 5,000 yuan. Once it falls below 5,000 yuan, it means that the LED color TV is no longer mysterious and will enter the custom of the home appliance price war. The industry insider "speaks in a word", after the news of the upcoming implementation of the new national standard for flat-panel TVs, the price of LED LCD TVs began to fall, and domestic brands cut prices across the board, ranging from 300 yuan to 2,000 yuan. Basically "do not move."
The reporter recently visited several major stores in Foshan to see that the price of a brand of 37-inch LED LCD TV dropped from the previous 5699 yuan to the price of 4999 yuan, breaking through the price of 5,000 yuan. The 32-inch, 26-inch LED LCD also dive, the price fell below 4,000 yuan, the price of Skyworth 26LED10 is only 3760 yuan, a Hisense 32-inch LED color TV price is only 3990 yuan, the price of large-size LCD drops even more A 42-inch LED LCD TV has been reduced from the original 7990 yuan to the current 5990 yuan, with a price reduction of 2,000 yuan. The sales staff of the store said that this price has to be discussed. If there is a discount in the store, there will be a certain discount. This round of price cuts has made the new product of LED color TVs a mystery.
"LED color TV price cuts into a general trend"
Chen Jinfu, head of Skyworth TV Foshan Office, told reporters that because LED products use the latest energy-saving technologies, there will be almost no products that do not meet the new national standard. So, why do LED products join the price reduction this time? According to the relevant person in charge of Skyworth, Hisense and other brands, in fact, they have been brewing the popularity of LED products before. This is the opportunity to implement this new energy efficiency standard in December. Do the popularity of products.
Chen Jinfu also said that at present, although LED products have appeared in less than two years, the technology of LED liquid crystals has matured and the technology has matured. Manufacturers will start to work hard on production cost control, which also leads to The price of LED products has dropped sharply. With the introduction of the national standard for LCD TVs, LCD TVs have cleared their positions, and the price reduction of LED TVs is also the trend of the times.
market prediction
Foshan LED color TV market share at the end of the year or more than 50%
According to statistics from Zhongyikang, the sales volume of LCD TV market in China from January to May this year was 7.025 million units, up 41.89% year-on-year. At the same time, the market share of LED color TVs reached 19.7%, close to 20%. Chen Jinfu, the head of Skyworth Group Foshan Office, revealed in the communication with reporters that due to the good economic foundation of Foshan, the acceptance of LED color TV is stronger. It is conservatively estimated that the sales share of Foshan LED color TV has exceeded 30%, and it is expected to be able by the end of this year. More than 50%.
This sales data has also been recognized by the sales staff of home appliance stores. A Suning appliance color TV salesman said that consumers who come to buy LCD TVs must compare LEDs and LCDs. Consumers with more abundant budgets tend to Choosing LEDs also shows that consumers have completely accepted this new product. On average, two LCDs can be sold with two LEDs.
Gome's Hisense color TV technicians introduced that LEDs are backlights that actively emit light. They have obvious advantages over traditional LCD liquid crystals in terms of color, refresh rate, light and dark contrast, etc. The price has dropped, and it is a matter of course to spread to every household.
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