Beijing, November 13th According to the Voice of Economy “Yangguang Finance Review,†the “Double 11†that has just passed once again became a shopping feast for netizens, and the amount of e-commerce transactions has risen again. Tmall Mall's daily turnover on the 11th reached a record high of 168.2 billion yuan, while Jingdong Mall accumulated more than 127 billion yuan, and Suning’s all-channel sales saw a 163% growth. What information is behind the amazing trading volume? Reflect what changes in the Chinese market?
Lynx "Double 11" commander Liu Bo introduced: "The 'double eleven' has passed, everyone has seen the transaction figures, but we are more concerned about the "double 11" behind the different points.
First of all, this year’s “double 11†growth not only stems from the increase in the number of purchasers, but more from the performance on consumer upgrades. The unit price of each customer is further increased, indicating that everyone’s actual The consumption upgrade and the guidance of the whole platform to consumers have been well documented.
Second, more internationalization is being promoted. Consumers in more than 200 countries are participating in this year's 'double 11', so there are more elements from around the world while hundreds of millions of consumers are involved. This will make it easier for us to bring Chinese brands to the sea to open up overseas markets and sell products around the world.
Thirdly, this is a “double 11†that is truly online and offline and full retail. Tmall, ants, in our opinion, is not just an e-commerce platform. We are using new retail methods to change ourselves and arm us all. s brand. So this year we said that it was the first year of new retail, and this year we got online and offline so that more offline platforms can participate in 'double 11', so that consumers can also enjoy the same online Service and experience. â€
Some people say that "Double 11" can also be regarded as the "barometer" of China's economy. It can reflect the purchasing power of Chinese consumers this year. In fact, there is a lot of information behind the constantly refreshing data.
Economic Voice commentator Wang Siyuan made comments on this topic.
Nine Years' Evolution: From the Bachelor Shopping Festival to the Global Shopping Festival
Nine years ago, when Alibaba first launched the "Double 11" shopping carnival, it was still playing the banner of "The Singles Festival". The media's private interpretation of this is: There is no end in heart, if it does not play, Everything is a pleasure. Whoever thought that "double 11" has now become the symbol of national e-commerce and global business.
Regardless of 100 billion, 200 billion, the number is not important. What's important is what is behind the commercial carnival?
Some foreign media commented that if the Western "Black Friday" is a revelation based on real business and price advantages, China's "double 11" is a "great digital consumer revolution." Whether it is Ali, Jingdong, or other appliance companies, the competition has made the shopping festival more efficient and full of entertainment.
This point, each year full of star-flavored "double 11" "cats late", Alibaba and Jingdong this family of empty space propaganda, competition and rally, all this entertainment interpretation of the most vividly.
The success of the "Double 11" this year means that the energy of the "new retail" industry is fully erupted and the "global resonance" effect is prominent. Alibaba has a turnover of 168.2 billion yuan throughout the day, wireless transactions accounted for 90%, the total number of transactions reached 1.48 billion, logistics orders reached 812 million, the transaction covers 225 countries and regions around the world. If you label such a grade, there is no doubt that it is -- China's speed and the height of the world.
Business Intelligence Evolution Gives Birth to "Social Collaboration"
The all-out eruption of "Double 11" is behind a set of commercial network connections and industrial collaboration. In addition to the transactions and payment links that ordinary consumers see, large-scale platforms include a large, complex and sophisticated intelligent system for data, customer service, search, recommendation, advertising, inventory, and logistics.
It represents the "super engineering" of the world's top technology, combining artificial intelligence robots and big data into "new species." Regardless of Ali or Jingdong, “Double 11′′ is now the result of “human-machine cooperationâ€. The artificial intelligence system selects goods, shopping guide recommendation, customer service, design posters, patrol room to manage warehouse, and cooperates with manpower to complete various tasks. . The major platforms capture different regions, occupations, consumers’ needs, preferences, purchasing power, etc. through their own and industry big data; and guide the merchants to provide targeted shipments.
Intelligent systems make logistics faster. The rookie network introduced that this year's system optimization, before the consumer purchases, through data prediction and intelligent sub-warehouse, explosive goods sinking, etc., can make the goods have come to the warehouse around the consumer in advance. Once the consumer places an order, it will pass through similar outlets and hair straighteners to deliver the merchandise to consumers in the first time.
In terms of payment, Ant Financial's database this year has a capacity of 256,000 strokes per second, an operating speed of 42 million times per second, and a new peak in processing peaks. Blockchain technology also provides consumers with authentic traceability.
Fully integrate online and offline consumer concepts and habits "healthy"
In the business sector, online and offline channels have further opened up. A small episode is that each year, Alibaba’s reserved program for those present is: Predict the total transaction amount. This year, the majority of the site’s hundreds of media is forecast to be 1400-150 billion. The reason is based on an estimated growth of 91.2 billion in 2015, 120.7 billion in 2016, and around 30% growth.
However, the final result shows that under the new business model, the online and offline retail infrastructure has opened up. Making conventional logic and growth forecasts fail. Tmall data shows that nearly 100,000 smart stores, 600,000 retail outlets, and 30,000 “optimized†villages have opened up through the line this year. Traditional merchants no longer resist networks, and offline stores are full of live experiences and offline. Single terminal. Many people's "double 11" stocking, completed under the traditional physical store, social retailing thus entered the golden period. These are not just sales enhancements, but also consumer improvement and efficiency.
China's madness has also drawn attention from the world. Morgan Stanley predicts that China’s private consumption will account for 47% of GDP in 2030, and consumption growth in small and medium-sized cities will escalate. Some foreign media commented that China is carrying out a "digital consumer revolution" and "double 11" is a portrayal of China's emerging middle class and economic transition.
In addition, the "consumer culture" must be mentioned. There is no doubt that consumers' shopping quality is improving. Many people do not sell because of the cheap. There is a data showing that more and more consumers are willing to search according to "price from high to low" when searching for products. This change of behavior Is "quality of consumption, with purchasing power, first pick good goods, and then see if the price is."
More and more people have become more rational, and some people joked that if the former “double 11†was a wallet-blocking factor, nine years later, there was reason and taste to control the pickpockets. The “one-stop†new retail shopping experience and the advancement of Internet technology have made business efficiency higher and lower costs. More and more people are buying on demand, and the purchasing habits are being developed.
In this sense, "Double 11" is a success. At the same time, its influence in the Chinese people is reflected in the fact that many people have a festive shopping festival and have gradually forgotten a sorrowful singles festival.
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