In the technological circle, Apple has almost become a trend indicator for technology trends, from retinal screens to unlocking fingerprints, to face ID. Although these technologies are not the first to be used by Apple, when Apple starts to use it, it shows that these technologies will gradually become the standard. With. This time, benefiting from Apple, may be compared to the high OLED before, because iPhone X used OLED screen, equivalent to a strong endorsement for OLED, for large screen such as OLED TV, it is also a big Good. It is from the news that Apple has started using OLED screens that OLEDs have begun to enter the fast-rising channel.
2017 domestic retail sales are expected to double
Thanks to the maturity of OLED technology, the OLED camp is gradually expanding. Domestic mainstream brands such as Skyworth and Konka, as well as foreign brands such as Sony and Philips, have also launched OLED TVs. Currently, more and more OLED TVs are commercially available. The deepening of publicity has also made consumers increasingly recognize OLED TVs. Driven by multiple factors, domestic OLED TVs can be described as rapid growth in 2017.
Ovid Cloud expects that in 2017, the OLED retail volume in the Chinese market will exceed 100,000 units, which represents a year-on-year increase of more than 100%. In addition, from January to August 2017, the OLED TV retail volume will maintain rapid growth every month, increasing year-on-year. There are 5 months in which the speed exceeds 100%, of which the year-on-year ratio reached 234% in August. Globally, OLED TVs have also experienced rapid growth in 2017. Data show that in 2017, OLED TV shipments worldwide will reach 1.7 million units, an increase of 90% year-on-year. OLED TVs have begun to achieve full mainstreaming.
At present, in the domestic sale of OLED TVs, the 55-inch mainstream segment is the most popular among consumers, so manufacturers are also mainly in this size segment layout, statistics, from January to August 2017, the size of the OLED TV, 55-inch occupy the mainstream market, with a share of 74.0%, followed by a 65-inch share of 25.9%. In addition, 4K OLED TVs also occupy an absolutely dominant market position with a share of 92.9%.
From the above data, it is not difficult to see that OLED TVs are still positioning the high-end market. This is the case. Before relatively high prices, the popularity of OLED TVs was objectively limited. This situation has eased this year, OLED TV prices have gradually become close to the people, improve consumer acceptance. It is reported that from January to August 2017, the average price of 55-inch FHD products was 9,481 yuan, a decrease of 14.7% year-on-year, and the average price of 55-inch UHD products was 13,262 yuan, a year-on-year decrease of 8.6%.
On the upstream side, the good market response in the end market gave panel makers confidence. Ove Cloud expects global OLED TV panel production capacity to grow to 2.8 million units in 2018, 400,000 in 2015, and 900,000 in 2016. In 2017, LGD's OLED production line yield has been significantly improved. Shipments have reached 100,000 pieces per month, and it is expected to achieve 1.75 million shipments throughout the year. Until now, LGD is still the main supply. Business. The supply of OLED panels can be doubled, and it is a prerequisite for a growing base. It is believed that in the future, as the yield rate increases, BOE and other panel factories will be successively put into production and the influx of follow-up newcomers will be 2019-2020. The annual production capacity will enter a period of rapid development. By then, the popularity of OLED will be out of control.
Domestic OLED market will be dominated by domestic brands
The domestic OLED camp continues to expand and the market capacity continues to grow. The domestic brands are indispensable, such as Skyworth. The S8 OLED TV Black Knight S8 that was introduced not long ago can be said to pull the price of OLED TVs up to RMB10,000 in one fell swoop. Within, but also broke the OLED TV and LCD TV has been a relatively large spread, so that it is reduced to about 1.1 times or even flush, led by Skyworth, OLED TV's average price dropped a lot, 10,000 yuan within the OLED TV , allowing consumers to purchase OLED TVs at the current stage.
In addition to the price, domestic brands are also at the forefront of OLED technology. Although LGD introduced wallpaper Wallpaper TV earlier, it was the first to bring Wallpaper TV to Chinese consumers. At the end of 2016, Skyworth also worked with Hass and BOE to launch the first OLED TV with independent intellectual property rights in China. It is also a sign that China is shortening the gap between Japan and South Korea in terms of display technology and marking domestic companies. In color TV manufacturing has reached the most advanced international level.
Regardless of price, product technology, or domestic TV channel, familiarity with consumers, etc., in the future of domestic OLED TVs, domestic brands seem to have advantages, and with BOE etc. The panel factory has successively launched the OLED panel production line. In the tide of OLEDs, the domestic brands are not a distant dream.
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