In 2014, the 2014 color TV weekly monitoring report showed that in the last two weeks, the retail volume and retail sales of the domestic color TV market continued to decline year-on-year, and the decline rate reached more than 20%. Compared with data released earlier, the accumulated retail sales and retail sales in the two months of January and February decreased by 4.98% and 2.94% respectively. This shows that since the beginning of this year, the domestic TV market has experienced stagflation and the lack of growth has not eased.
What are the pain points for smart TV users? Slow, stuck, delayed, crashed, repeated reboots, and not seeing a movie without a few clicks... Users have had enough of these so-called smart TVs and smart boxes. How to solve these pain points?
The outbreak of Internet TV has become an inevitable trend. It is an indisputable fact that market competition has turned to a complete ecological chain. Major TV companies have established their own ecosystems, trying to tap more profit margins beyond hardware, such as advertising, annual fees, and applications. In order to seize the entry of smart TVs, major TV manufacturers have been accelerating the construction of their own ecological chains.
Only from the perspective of user experience, to independently aggregate the resources and advantages of upstream and downstream parties in TV production and provide high quality content and services is the solution to the problem and revitalize the TV industry.
High-quality smart TVs use “fast†and “multiple†to the fullest, including the boot speed and switching speed of intelligent systems, and some operating indicators even down to “secondsâ€. Imagine that it takes tens of seconds or even minutes for a user to turn on a smart TV. What about the content experience?
In the aspect of playing content, the number and quality of film and television resources, blockbuster films, animation, and HD documentaries are the best in the entire network. "Anything in the world" is a work of film and television works by major domestic and foreign film companies, which enables the audience to enjoy superb listening and visual enjoyment.
In order to complete the counterattack and to surpass the status of mobile terminals such as mobile phones and tablets, Smart TVs must have a speedy control experience and massive Internet entertainment resources as the center of home entertainment, intelligence and computing for nearly 10 million Chinese families. Competitiveness, with the help of smart competition, complete the differentiation of high, medium, and low brands, thus accelerating the industry's "new production metabolism."
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