In addition to Samsung, Withings, Fitbit, GArmin, and Jawbone, there are about 75 mainstream companies in the mobile health market, and they have each developed consumer applications. Many companies are entering this mass market, at least introducing a consumer electronics product, but they do not see technology as a key enabler, but rather to address unmet clinical needs.
There are some consumer devices, such as health trackers, that provide users with a fast feedback channel that stimulates users' interest in monitoring their daily activities. But if you want to provide real value to people, new health care applications need to prove clinical utility, in other words, they need to exist in a regulatory environment.
We can compare this value model to a pyramid. At the bottom of the pyramid is an easy-to-access, low-cost sensing technology that many vendors use to collect data from the client. At the next level, the data is synthesized into information and the role becomes more effective. With this information, manufacturers can not only analyze the user's healthy habits to provide personalized recommendations, but also collect comprehensive data for a specific user group. When users, or those who care for patients, need to make choices around medical information or lifestyle, that information can be used to support decision making, and can improve clinical outcomes, and of course, the production of medical health equipment. The company can also make a profit.
However, climbing this value pyramid is not an easy task. Many vendors need to start from the lowest-level low-cost sensors in a strict regulatory environment and “crawl†to the top to get a profitable return. In addition, they need to Depends on many different skills and abilities. But for complex, high value-added clinical applications, they can not only address the various health issues of users and partners, but also be an important enabler of device manufacturers' success. In the health care field, companies can target the development of health care app applications from the very beginning, or plan a business roadmap to start from the consumer terminal market (this requires manufacturers to work hard on rapid product prototype iterations) ). Once the technology and availability goals are met, these clinical applications can “crawl†to the top of the value chain and business revenues increase.
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