In daily life, consumers pay more attention to the lighting industry than daily consumer goods, but once they need to buy, the whole family is involved. Because they don't pay much attention to it, the feelings consumers get in the actual purchase process will have a great impact on their purchasing decisions. This feeling is the G point that can affect the customer's desire to buy. The key points and key points that lead to buying doubts.
Shopping guide intercepts the excitement of grasping demand
Everyone knows that the interception ability of the shopping guide determines the transaction rate of the store. How to improve the transaction rate of the store? The key is to start with the details of controlling the excitement of customer demand. Many times, in the shopping guide process, some of our shopping guides can say that the head is the way, the product selling point, the principle characteristics can be easily handed in, but after the completion, the customer said to her: "You are very good, I am gone." Why is this? The reason is that she did not control the excitement of customer needs, nor did she interact with customers, and did not guide customers to in-depth experience.
I remember the story of a sales shop. The sales staff found that the female guests were very interested in the cherry trees in the real estate. No matter what the other party asked, they were solved by strengthening the role of the cherry trees. The reason was that he caught the excitement of the customers. point. Different people pay attention to the brand, pay attention to the function of the product, and pay different attention to the service and price. If we can use the interactive skills of language, eyes, movement and thinking in the shopping guide process, By infiltrating the information that is exciting to customers, the turnover rate of many shopping guides can be increased by 3 to 6 points.
Silent penetration to capture the excitement of resonance
A marketing expert did a terminal market research. He found that about 12% of the customers who came to buy did not like the shopping guides to explain to them. They liked to rely on their own judgment to make purchasing decisions. However, this kind of customer is not professional, he can not judge which product is a quality product. In other words, the lighting that he sees in your store is not much different from the lighting that is seen in other stores. So how do you plant the seeds of the deal in this customer's mind?
For this kind of customer, we need to strengthen the customer's recognition of the product through the silent penetration of the terminal materials, so that customers can find resonance. Such as the vivid display of the product, the strong penetration of the brand, the refined configuration of the jewelry and the blasting design of the promotional materials.
The design of the terminal materials, more need to see the spirit in the subtle. For example, many of our popular leaflets are thrown away by customers. Why? The first thing is that the title of this leaflet can't attract customers, because everyone's flyers are similar, and customers may have some interest in seeing the first one, but when they see the fifth one, will he still have the mind to look at it? No, what to do, the only way is to surprise and win in the dozens of leaflets. For example, "Tianci Liangyuan, often go home to see - wedding to send a certain lighting" is more attractive than a single sheet of "a new generation of environmentally friendly products listed on a certain brand."
Therefore, when we apply the principle of 315 of the title design, the principle of interest correspondence of the content combination, and the visual impact principle of the layout design to the key details of the terminal material, the advertising leaflet becomes very lethal, and this lethality The reason is that customers can resonate in an instant.
Ambient infection stimulates the excitement of the subconscious
Speaking of this, let's share an embarrassing atmosphere marketing strategy: a tattered middle-aged woman with a child of three years old in her arms, sitting next to the trash can on the street, silently from the garbage The food in the bucket is picked up and sent to the baby's mouth. Seeing this scene, many people are unbearable and give money. According to a reporter’s secret follow-up interview, using this method of begging, the daily income is 400-500 yuan!
Let's see if she has to take a broken bowl of stalker and ask you to give money. Do you keep saying "poor and poor", no, why can she achieve high begging performance? Because she was bored with us during the traditional begging, she made a different kind of "atmosphere that caused the attention of the guests" - the "food" picked up in the trash of the baby's mouth, and thus the passerby The psychology has a strong impact on the impact.
Shopping guide intercepts the excitement of grasping demand
Everyone knows that the interception ability of the shopping guide determines the transaction rate of the store. How to improve the transaction rate of the store? The key is to start with the details of controlling the excitement of customer demand. Many times, in the shopping guide process, some of our shopping guides can say that the head is the way, the product selling point, the principle characteristics can be easily handed in, but after the completion, the customer said to her: "You are very good, I am gone." Why is this? The reason is that she did not control the excitement of customer needs, nor did she interact with customers, and did not guide customers to in-depth experience.
I remember the story of a sales shop. The sales staff found that the female guests were very interested in the cherry trees in the real estate. No matter what the other party asked, they were solved by strengthening the role of the cherry trees. The reason was that he caught the excitement of the customers. point. Different people pay attention to the brand, pay attention to the function of the product, and pay different attention to the service and price. If we can use the interactive skills of language, eyes, movement and thinking in the shopping guide process, By infiltrating the information that is exciting to customers, the turnover rate of many shopping guides can be increased by 3 to 6 points.
Silent penetration to capture the excitement of resonance
A marketing expert did a terminal market research. He found that about 12% of the customers who came to buy did not like the shopping guides to explain to them. They liked to rely on their own judgment to make purchasing decisions. However, this kind of customer is not professional, he can not judge which product is a quality product. In other words, the lighting that he sees in your store is not much different from the lighting that is seen in other stores. So how do you plant the seeds of the deal in this customer's mind?
For this kind of customer, we need to strengthen the customer's recognition of the product through the silent penetration of the terminal materials, so that customers can find resonance. Such as the vivid display of the product, the strong penetration of the brand, the refined configuration of the jewelry and the blasting design of the promotional materials.
The design of the terminal materials, more need to see the spirit in the subtle. For example, many of our popular leaflets are thrown away by customers. Why? The first thing is that the title of this leaflet can't attract customers, because everyone's flyers are similar, and customers may have some interest in seeing the first one, but when they see the fifth one, will he still have the mind to look at it? No, what to do, the only way is to surprise and win in the dozens of leaflets. For example, "Tianci Liangyuan, often go home to see - wedding to send a certain lighting" is more attractive than a single sheet of "a new generation of environmentally friendly products listed on a certain brand."
Therefore, when we apply the principle of 315 of the title design, the principle of interest correspondence of the content combination, and the visual impact principle of the layout design to the key details of the terminal material, the advertising leaflet becomes very lethal, and this lethality The reason is that customers can resonate in an instant.
Ambient infection stimulates the excitement of the subconscious
Speaking of this, let's share an embarrassing atmosphere marketing strategy: a tattered middle-aged woman with a child of three years old in her arms, sitting next to the trash can on the street, silently from the garbage The food in the bucket is picked up and sent to the baby's mouth. Seeing this scene, many people are unbearable and give money. According to a reporter’s secret follow-up interview, using this method of begging, the daily income is 400-500 yuan!
Let's see if she has to take a broken bowl of stalker and ask you to give money. Do you keep saying "poor and poor", no, why can she achieve high begging performance? Because she was bored with us during the traditional begging, she made a different kind of "atmosphere that caused the attention of the guests" - the "food" picked up in the trash of the baby's mouth, and thus the passerby The psychology has a strong impact on the impact.
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